Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe
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Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe

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    Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe Presentation Transcript

    • Rewarding the Right Behaviour in a Mobile World By Chris Rolfe @mobilitrix mobilerewards@mobilitrix mobilerewards
    • The Mind of the Consumer@mobilitrix mobilerewards
    • Areas of Application Consumer Pharmaceutical NGO@mobilitrix mobilerewards
    • Why Rewards Impact BehaviourReward - a positive stimulus that can be presented in the process of reinforcing behaviour “Resources are scare. People respond to incentives” Prof. Steven Landsburg@mobilitrix mobilerewards
    • @mobilitrix mobilerewards
    • Measurement: 3 Key Terms: Return on Investment (ROI) Average Customer Acquisition Cost (Av.CAC) Customer Acquisition Cost (CAC)@mobilitrix mobilerewards
    • 3 Constraints an Analogue World@mobilitrix mobilerewards
    • 3 Enablers in a Mobile World 6bn Connected Data Analytics Mobile Phones POS@mobilitrix mobilerewards
    • Types of Rewards Type Definition Financial Typically cash Product Coupons &vouchers Utility Airtime, e-currency, electricity Recognition Awards, plaques, clubs Other Gifts, holidays, experiences@mobilitrix mobilerewards
    • Experience a live demo! SMS NP to 33009@mobilitrix mobilerewards
    • Way Forward@mobilitrix mobilerewards