Rewarding the                              Right Behaviour in                               a Mobile World                ...
The Mind of the Consumer@mobilitrix   mobilerewards
Areas of Application              Consumer              Pharmaceutical    NGO@mobilitrix    mobilerewards
Why Rewards Impact BehaviourReward - a positive stimulus that can  be presented in the process of      reinforcing behavio...
@mobilitrix   mobilerewards
Measurement: 3 Key Terms:    Return on Investment (ROI)                                            Average Customer Acquis...
3 Constraints an Analogue World@mobilitrix   mobilerewards
3 Enablers in a Mobile World              6bn                   Connected                                                 ...
Types of Rewards                       Type                           Definition                     Financial            ...
Experience a live demo!                                SMS NP to 33009@mobilitrix   mobilerewards
Way Forward@mobilitrix   mobilerewards
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Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe

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Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe

  1. 1. Rewarding the Right Behaviour in a Mobile World By Chris Rolfe @mobilitrix mobilerewards@mobilitrix mobilerewards
  2. 2. The Mind of the Consumer@mobilitrix mobilerewards
  3. 3. Areas of Application Consumer Pharmaceutical NGO@mobilitrix mobilerewards
  4. 4. Why Rewards Impact BehaviourReward - a positive stimulus that can be presented in the process of reinforcing behaviour “Resources are scare. People respond to incentives” Prof. Steven Landsburg@mobilitrix mobilerewards
  5. 5. @mobilitrix mobilerewards
  6. 6. Measurement: 3 Key Terms: Return on Investment (ROI) Average Customer Acquisition Cost (Av.CAC) Customer Acquisition Cost (CAC)@mobilitrix mobilerewards
  7. 7. 3 Constraints an Analogue World@mobilitrix mobilerewards
  8. 8. 3 Enablers in a Mobile World 6bn Connected Data Analytics Mobile Phones POS@mobilitrix mobilerewards
  9. 9. Types of Rewards Type Definition Financial Typically cash Product Coupons &vouchers Utility Airtime, e-currency, electricity Recognition Awards, plaques, clubs Other Gifts, holidays, experiences@mobilitrix mobilerewards
  10. 10. Experience a live demo! SMS NP to 33009@mobilitrix mobilerewards
  11. 11. Way Forward@mobilitrix mobilerewards

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