Dave Duarte

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Dave Duarte

  1. 1. Integrating Web and Mobile into your Marketing Mix By Dave Duarte Silver Sponsors
  2. 2. Internet & Mobile are HUGE in SA!  Mobile Phones > Taxis + TVs + Radios  SA no. 6 in Mobile Web Access Globally (Opera)  “The Cables are coming” - @art2gee
  3. 3. ...Besides the many benefits Reach Direct ROI Momentum Measurability Stickiness Immediacy
  4. 4. Digital Marketing can be Intrusive and Annoying
  5. 5. Industrial Economy Campaign Value V $ Big Idea Start picking outfits for the Loeries Lots of Meetings to ensure Keep the campaign as long as viability of idea possible to recoup large upfront investment Careful placement on Big upfront production the biggest channels Test it out on a few users before launching into the open market
  6. 6. Content Attention Print Recordings Cinema Radio Television Internet Web 2.0 Mobile Mass Media
  7. 7. Content Attention Industrial Economy Attention Economy Print Recordings Cinema Radio Television Internet Web 2.0 Mobile
  8. 8. Content Attention Industrial Economy Attention Economy Publishers, Advertisers and People, Geeks and Producers have the power Marketers have the power Print Recordings Cinema Radio Television Internet Web 2.0 Mobile
  9. 9. Content Attention Print Recordings Cinema Radio Television Internet Web 2.0 Mobile
  10. 10. Content Attention Print Recordings Cinema Radio Television Internet Web 2.0 Mobile
  11. 11. Content Attention Industrial Economy Attention Economy Keyword for Marketers: Keyword for Marketers: Prevalence Relevance Print Recordings Cinema Radio Television Internet Web 2.0 Mobile
  12. 12. Fact: Annoying and Intrusive Marketing Doesn’t Work
  13. 13. Content Attention Print Recordings Cinema Radio Television Internet Web 2.0 Mobile
  14. 14. Content Attention Print Recordings Cinema Radio Television Internet Web 2.0 Mobile
  15. 15. Know who’s in charge
  16. 16. Web Search Users Establish Context Marketers are Prepared for this moment!
  17. 17. Mobile Web Search Monetizing Attention + Intention Click to Call
  18. 18. Efficacy correlates with User Control
  19. 19. Fact: The Best Digital Marketing is Useful, Relevant and Timely
  20. 20. ATTENTION PROFILING } Browse Connect Read Say
  21. 21. Attention Economy Campaign Value Users co-create Add, Improve or Change www value with constantly Producers Campaign and Clarify your Product is Offer with a publicized by lead Community users in relevant communities Users provide constant testing and feedback
  22. 22. Elements of Success in Digital Evolve and Adapt Tools Events Ecosystem Clear Work Content Purpose It!
  23. 23. THANK YOU #Netprophet Lunchtime!! DaveDuarte.co.za Twitter.com/DaveDuarte

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