3 Minute Power Presentation by Eric Edelstein

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  • Springleap stats – 3rd highest number of fans in SA – 180k?Demonstrate to communities/fans that they are important and being heardLong term product offering (evly platform/central management console)Ease of use, customisable, quick, inexpensive, local
  • Over 700 new ideas in just over 4 weeksCapitec Case Study has been submitted to himPR – in Die Burger etx


  • 1. 12% of Net Prophet attendees re-tweeted thisThe Pivot
  • 2. Who is @EricEdelstein ? Yes, that really is my twitter name Until 6 weeks ago (actually 5 weeks, 4 days, & 7 hours) I was the proud co-founder of: Corporate LookIn the Office Look
  • 3. Now I’ma proud father…
  • 4. Customers to @evly and @EricEdelstein:“If this was on our Facebook FanPage, or if we could use this onour website, we’d use ittomorrow!”
  • 5. Venture Capitalists to @EricEdelstein“If this was onFacebook as anapp, this would bean awesomebusiness”
  • 6. Question: Do we start again (aka. Pivot)• South African’s don’t respect failure!• In Silicon Valley, it’s the other way round! Changing the entire direction of a business driven by changes in the market and based• Failure means: on its current position, without – Lesson’s learned detaching from it. – Experience gained – Less Risk for VC’s the next time round
  • 7. We chose the Silicon Valley route. That means we threw out nearly everything we had created to date, and started again.
  • 8. Let me repeat that!!!• Coz it’s HECTIC We threw out nearly everything we had created to date, and started again.
  • 9. The evly Pivot• Pre-developed, flexible i-frames – Set up a Facebook App for your Fan Page in less than an hour• Set-up wizards• Customisation Your Facebook fans can generate ideas for• Admin management tools you, solve problems, and• Viral features design anything!• All i-frames developed to• engage, entertain & crowdsource anything
  • 10. 12 Weeks later we had our 1st paid customer.It’s now been 6 months…& our iFrames are being used…as Facebook Apps, as Widgets on websites, & Mobile Appsby…
  • 11. TAKE AWAY• Ignore the South African mentality on failing• I actually don’t believe most of us think that way (we all just have a perception that we all think that way!)• If you’re going to fail, fail fast• but learn fast• And with the remainder of your funding, pivot
  • 12. QUESTIONS? NO TIME! Want to know more about PIVOTING? eric@evly.comWant me to come to your office to demo ourNEW wtf? Ask thePOST PIVOT person next tosoftware to you? you… eric@evly.com Pivot A1 Okay