China’s Overseas Tourist Volume
83 million Chinese traveled abroad in
2012, spending $102 billion USD.
China has 1.2 times more tourists
than the US, 3.5 times more than
Chinese Overseas Tourist spent 41%
more on foreign travel in 2012.
China is the world's largest
international tourism source market
Chinese see opportunities in traveling to the US.
Chinese Overseas Tourism 2013
49% growth to 1.7 million Chinese tourists to the US
1/2 of all Chinese Outbound Tourists
stay between 3-7 days; 1/4 for more
than 7 days
1/3 of all Chinese tourists want to travel
to the U.S.
Theme travel are highly popular
Chinese travel longer and more to the U.S..
Reason for traveling
37.6% of All Chinese Netizens say
leisure is the main reason for traveling.
Islands and Cruises are preferred
In 2012, 62 cruises came to China. By
October 2013 more than 150 cruises
will come to China.
Chinese prefer the easy, luxurious and
convenient traveling on cruise ships
Many Chinese travelers who have cruised
say cruises are romantic, high-end,
5% of China’s population earn an
average of 39,500 USD per year
Chinese High Net Worth individual will
spend 19% of their total one year
salary and spend up to three weeks
60 million Chinese earn an average of US$ 39,500..
Shopping has become the biggest
driving force for Chinese tourism
According to the World Luxury
Association, 75 % of Chinese tourist
purchase more than 3 luxury goods
during their trips
Luxury goods are almost 60% more
expensive within China
In 2013 China National Holiday,
Chinese tend to spend 3 times more
on luxury goods overseas
Luxury Overseas Spending
Chinese tourist love to purchase luxury goods.
Chinese US Travel Expenses
Chinese Overseas Tourists
spend over $102 billion USD
overseas outbeating USA and
Germany. (Rise to US$190bn by
Chinese spend an average of
US$7200 in travel expenses to the
Over 1000 tourist groups went
shopping at the Macy’s in New
By 2020, Chinese Overseas Tourism
will increase more than 100 million
Chinese like safe, organized and cost-conscience
Chinese emphasize on safety,
popularity and organized routes,
when it comes to traveling
DIY tour statistics show that high-
end hotels (4 stars and above)
account for less than 10% of bookings
and are declining
Mid-priced (3 stars, 2 stars) hotel
accommodations are preferred by
Chinese love DIY traveling
US Eases Chinese Visa Regulations
It will be more easier to travel to the U.S. for Chinese.
President Obama signed an executive
order on Jan. 19, 2012, aimed to
speed up the visa application
process for Chinese tourists.
In 2012, tourist visa applications
from China increased by 39%
US Department of State hired 250
new Agents to work in the Chinese
consulate to speed Visa applications
Tourist companies are looking forward
to an open tourist visa for Chinese
Please contact us for more information
Director-Sales and East China Operations
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Bellevue, WA 98004
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