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2013 Chinese
Overseas Tourism
on the Rise
China’s Overseas Tourist Volume
 83 million Chinese traveled abroad in
2012, spending $102 billion USD.
 China has 1.2 t...
Chinese Overseas Tourism 2013
49% growth to 1.7 million Chinese tourists to the US
in 2013.
Vacation Habits
 1/2 of all Chinese Outbound Tourists
stay between 3-7 days; 1/4 for more
than 7 days
 1/3 of all Chines...
Reason for traveling
 37.6% of All Chinese Netizens say
leisure is the main reason for traveling.
 Islands and Cruises a...
Purchasing Power
 5% of China’s population earn an
average of 39,500 USD per year
 Chinese High Net Worth individual wil...
 Shopping has become the biggest
driving force for Chinese tourism
 According to the World Luxury
Association, 75 % of C...
Chinese US Travel Expenses
 Chinese Overseas Tourists
spend over $102 billion USD
overseas outbeating USA and
Germany. (R...
Traveling Preferences
Chinese like safe, organized and cost-conscience
travelers.
 Chinese emphasize on safety,
popularit...
US Eases Chinese Visa Regulations
It will be more easier to travel to the U.S. for Chinese.
 President Obama signed an ex...
Contact Us
Please contact us for more information
Stephen Chun
Director-Sales and East China Operations
10500 NE 8th Stree...
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Chinese Overseas Tourism 2013

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Transcript of "Chinese Overseas Tourism 2013"

  1. 1. 2013 Chinese Overseas Tourism on the Rise
  2. 2. China’s Overseas Tourist Volume  83 million Chinese traveled abroad in 2012, spending $102 billion USD.  China has 1.2 times more tourists than the US, 3.5 times more than Japan  Chinese Overseas Tourist spent 41% more on foreign travel in 2012.  China is the world's largest international tourism source market Chinese see opportunities in traveling to the US.
  3. 3. Chinese Overseas Tourism 2013 49% growth to 1.7 million Chinese tourists to the US in 2013.
  4. 4. Vacation Habits  1/2 of all Chinese Outbound Tourists stay between 3-7 days; 1/4 for more than 7 days  1/3 of all Chinese tourists want to travel to the U.S.  Theme travel are highly popular among Chinese Chinese travel longer and more to the U.S..
  5. 5. Reason for traveling  37.6% of All Chinese Netizens say leisure is the main reason for traveling.  Islands and Cruises are preferred trips  In 2012, 62 cruises came to China. By October 2013 more than 150 cruises will come to China.  Chinese prefer the easy, luxurious and convenient traveling on cruise ships  Many Chinese travelers who have cruised say cruises are romantic, high-end, value vacations.
  6. 6. Purchasing Power  5% of China’s population earn an average of 39,500 USD per year  Chinese High Net Worth individual will spend 19% of their total one year salary and spend up to three weeks vacation 60 million Chinese earn an average of US$ 39,500..
  7. 7.  Shopping has become the biggest driving force for Chinese tourism  According to the World Luxury Association, 75 % of Chinese tourist purchase more than 3 luxury goods during their trips  Luxury goods are almost 60% more expensive within China  In 2013 China National Holiday, Chinese tend to spend 3 times more on luxury goods overseas Luxury Overseas Spending Chinese tourist love to purchase luxury goods.
  8. 8. Chinese US Travel Expenses  Chinese Overseas Tourists spend over $102 billion USD overseas outbeating USA and Germany. (Rise to US$190bn by 2015)  Chinese spend an average of US$7200 in travel expenses to the United States.  Over 1000 tourist groups went shopping at the Macy’s in New York  By 2020, Chinese Overseas Tourism will increase more than 100 million tourists.
  9. 9. Traveling Preferences Chinese like safe, organized and cost-conscience travelers.  Chinese emphasize on safety, popularity and organized routes, when it comes to traveling  DIY tour statistics show that high- end hotels (4 stars and above) account for less than 10% of bookings and are declining  Mid-priced (3 stars, 2 stars) hotel accommodations are preferred by Chinese tourists  Chinese love DIY traveling
  10. 10. US Eases Chinese Visa Regulations It will be more easier to travel to the U.S. for Chinese.  President Obama signed an executive order on Jan. 19, 2012, aimed to speed up the visa application process for Chinese tourists.  In 2012, tourist visa applications from China increased by 39%  US Department of State hired 250 new Agents to work in the Chinese consulate to speed Visa applications  Tourist companies are looking forward to an open tourist visa for Chinese tourists.
  11. 11. Contact Us Please contact us for more information Stephen Chun Director-Sales and East China Operations 10500 NE 8th Street, Suite 1160, Bellevue, WA 98004 Tel:+1 (425)502-9398 Mobile: +1 (425)628-9098 stephenc@adsage.com www.adsage.com Linking East and West with our performance advertising services
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