Your SlideShare is downloading. ×
0
RAIN’s Strategy 2014 - 2017
Guus Paardekooper
December 9th, 2013
Major drivers behind our strategy
•Our ambition
•Anticipate to market changes
•Our current portfolio base: partners, funde...
Our market strategy pillars
1. Keep focus on RWH as our niche
> RAIN is about Rainwater Harvesting
2. Broaden our value pr...
Focus on RWH as our niche – applying it
In Themes
Energy

WASH – Food Security – Climate Change – Renewable

In Approaches...
Broaden our value proposition (1)
Creates
•A more balanced income (95% current income = programme
management)
•More income...
Broaden our value proposition (2)
RAIN 3 main services are called
1. RAIN Advice
2. RAIN Intelligence
3. RAIN Implementati...
RAIN Advice
Services/activities
1. Programme Design
2. Programme & Project Support
3. Technical support
4. Programme & Pro...
RAIN Intelligence
Services/activities

Services/activities

Knowledge Sharing

Innovation

•Guest lectures
•Course develop...
RAIN Implementation
Services/activities
1. Programme Management
2. Project Coordination
3. Monitoring & Evaluation
Unique ...
Our Markets
Who are we targeting?
Multilateral Funders
Government al Funders
International Knowledge Institutes
Private se...
RAIN’s strategic partnerships
Why strategic partnering?
•Entrance to more diverse (nature of) funding
•Increased scale and...
What is unique about RAIN?
RAIN is a one-stop partner that
•manages your implementation programmes
•supports you in your d...
RAIN’s New Brand Identity
How?
•Change from
–
–

RAIN = Programme Management & Implementation (monolithic brand) TO
RAIN =...
Questions?
Clarifications?
1st remarks and input?
3 work groups
3 questions:
a)What do you think of this strategy and
why do you think so?
b)How do you envision your future...
Thank you
&
Let’s start co-creating!
Upcoming SlideShare
Loading in...5
×

Annex 4 Presentation RAIN Strategy 2014-2017

261

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
261
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Annex 4 Presentation RAIN Strategy 2014-2017"

  1. 1. RAIN’s Strategy 2014 - 2017 Guus Paardekooper December 9th, 2013
  2. 2. Major drivers behind our strategy •Our ambition •Anticipate to market changes •Our current portfolio base: partners, funders & services •RAIN’s brand position > RAIN = Rainwater Harvesting Implementation Network
  3. 3. Our market strategy pillars 1. Keep focus on RWH as our niche > RAIN is about Rainwater Harvesting 2. Broaden our value proposition > Add new services with higher added value 3. Focus on specific markets > Creates stronger client base & sustainable income 4. Develop strategic partnerships > Strengthen our network & deliver full service offer RAIN’s new Brand Identity will support us •in becoming a top of mind organization •In marketing our strategic pillars
  4. 4. Focus on RWH as our niche – applying it In Themes Energy WASH – Food Security – Climate Change – Renewable In Approaches Chains 3R – MUS – Sustainable Business Development – Value In Environments •Existing •New unreachable In Regions Latin America Asals – Hills – Tropical Zones Islands – (peri)Urban – Areas with undrinkable / groundwater West Africa – East Africa – South-East Asia and
  5. 5. Broaden our value proposition (1) Creates •A more balanced income (95% current income = programme management) •More income by delivering services with a higher perceived value •A clear range of interconnected services that complement each other Core business = Programme Management in Implementation Programmes Invest in •our services on Knowledge Sharing & Innovation •Our Advisory services •Lobby and promotion of RWH
  6. 6. Broaden our value proposition (2) RAIN 3 main services are called 1. RAIN Advice 2. RAIN Intelligence 3. RAIN Implementation Turnover distribution RAIN’s services 2012 2017 RAIN Advice 2% 30% RAIN Intelligence 2% 10% RAIN Implementation 96% 60%
  7. 7. RAIN Advice Services/activities 1. Programme Design 2. Programme & Project Support 3. Technical support 4. Programme & Project Monitoring & Evaluation 5. Network facilitation / creation 6. Lobby & promotion Unique Selling Point’s •10 years of hands-on experience from RAIN Implementation (e.g. design, management and M&E) •Knowing how to translate concepts into sustainable water supply •Innovative approaches/tools/technologies from RAIN Intelligence & practices from RAIN Implementation •A large international network: Funders <> Knowledge Institutes <> Partners •Our partners & RAIN co-develop sustainable solutions i.e. business models/climate change resilient
  8. 8. RAIN Intelligence Services/activities Services/activities Knowledge Sharing Innovation •Guest lectures •Course development •Facilitating training courses •Publications: i.e. Best Practices/guidelines/manuals •Curricula development •Pooling knowledge •Linking knowledge partners •Tools •Technologies •Pilots Unique Selling Point’s •Network with knowledge institutes/universities/practitioners/decision makers •Hands-on fields experience & strong partner network: linking theory (Intelligence) <> practice (Implementation)
  9. 9. RAIN Implementation Services/activities 1. Programme Management 2. Project Coordination 3. Monitoring & Evaluation Unique Selling Point’s •10 years international track record within RWH-niche •Strong local and international partner network •Link between Funding <> Implementation •Combination of Expert Knowledge <> Programme/Project Managerial skills •Hands-on experience in realizing RWH-structures
  10. 10. Our Markets Who are we targeting? Multilateral Funders Government al Funders International Knowledge Institutes Private sector companies i.e. IFAD/World Bank i.e. DGIS & Dutch/EU Embassies i.e. ICRAF/IGAD/CAPnet i.e. subcontractor/partner of engineering consultancies/SME’s
  11. 11. RAIN’s strategic partnerships Why strategic partnering? •Entrance to more diverse (nature of) funding •Increased scale and outreach/network •Strengthen our knowledge base and impact through others: enable a Rainwater Movement •Integrated approach requires a full service offer, each partner a distinctive value •Improve efficiency i.e. joint proposal writing
  12. 12. What is unique about RAIN? RAIN is a one-stop partner that •manages your implementation programmes •supports you in your design, management, M&E of programmes & projects •connects you to other organisations as a networker •shares and develops knowledge on RWH •supports learning at global level Our partners & RAIN know how to get the job done based upon our extensive experiences in managing implementation of RWH-programmes & -structures and our extensive network We will further strengthen innovations in tools, approaches and technologies and available expertise
  13. 13. RAIN’s New Brand Identity How? •Change from – – RAIN = Programme Management & Implementation (monolithic brand) TO RAIN = RWH Advice + Intelligence + Implementation (semi-monolithic brand) •RAIN has an offering of a clear range of 3 connected services •Decentralised approach: hubs in Ethiopia, Uganda …. •By creating the right RAIN brand feeling: – – – – Mission: Rainwater belongs to everyone Vision: A world in which rainwater is globally used, in balance with the environment, to ensure healthy living now and in the future. Role: Global partner by connecting – advising – designing – implementing (role) Feeling: Open – transparent – authentic – intelligent – professional – creative -… •New design marketing/communication tools like new website, house style etc. •Launch RAIN’s brand December 12th, 2013
  14. 14. Questions? Clarifications? 1st remarks and input?
  15. 15. 3 work groups 3 questions: a)What do you think of this strategy and why do you think so? b)How do you envision your future role as a partner and ‘co-creator’? c)What are the main opportunities/leads on your (local) market(s)?
  16. 16. Thank you & Let’s start co-creating!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×