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Using Text Messaging in you Business
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Using Text Messaging in you Business

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Transcript

  • 1. How Text Message Marketing CanHelp You Connect With Local Consumers Presented by: Ron Mills 954.394.4980 bit.ly/mobilewiz
  • 2. What is Text Message Marketing? Permission-based communication with customers and potential customers via text messages sent to their mobile devices… Communication includes helpful information, coupon offers, event notification, and more…
  • 3. How Does It Work?
  • 4. How Does It Work? For instance, to get new subscribers, a pizzeria could have flyers that read, “Text ‘PIZZA NOW’ to 99999 for FREE Appetizer with purchase of Medium Pizza.” Once people subscribe, the pizzeria can start sending them occasional offers right to their mobile phone with a quick text message that reads something like, “Get $5 Off Any Large Pizza – Offer Available Today Only.”
  • 5. Text Messaging Facts & TrendsEvery Business Should Know About  More than 6 Billion Mobile Users Worldwide  Approximately 90% of Consumers Read Their Text Messages within MINUTES  Most Text Messages are Responded to Within 90 Seconds…vs. 90 Minutes for Emails  Most mobile users prefer to text over talk (174 Million Americans Text EVERY DAY)
  • 6. Text Messaging Facts & TrendsEvery Business Should Know About Mobile Coupon Offers Get up to a 20% Response Rate – 10 Times More Than Traditional Methods 73% of Consumers WANT to Receive Special Offers on Their Mobile Devices but are Not Getting Them
  • 7. Popular Mobile Activities What Are People Doing on Their Mobile Devices? Social Networking Performing SearchesUsing Mobile Apps Listening to MusicBrowsing Websites Watching VideosSending and Reading Emails Checking News and Weather Sending and Reading Text Messages
  • 8. Mobile has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
  • 9. Traditional Advertising Methods Are No Longer as Effective as They Once Were TRADITIONAL METHODS MOBILE METHODS • Yellow Page Books • Mobile Websites • Newspaper Ads • Text Message • TV Commercials Marketing • Mobile Apps & More!
  • 10. What Does This Mean for Your Business? You Must : 1. Put your business in front of your mobile target audience 1. Spend your marketing dollars where they can yield the best returns 1. Utilize the power of mobile marketing to stay connected to your local market
  • 11. Could Text Message Marketing Be The MissingPiece of the Puzzle for YOUR Small Business? Text Message Marketing is No Longer a Trend… It’s the NEW Way to Do Business!
  • 12. Why Text Message Marketing? It’s POWERFUL For Helping You…  Build Your Brand  Gain the Edge on Your Competitors  Connect with Local Consumers  Generate New Leads & Repeat Loyal Customers
  • 13. Benefits of Text Message Marketing  Enables Personalized, TARGETED Communication with Customers  It is Permission-based So Your Messages are Welcomed  Decreases “No-Shows” for Appointments  Increases Repeat Business
  • 14. Benefits of Text Message Marketing Cost-Effective, Easy to Use, and Easy to Track High Deliverability and Open Rates Promotes Customer Engagement & Loyalty Increases Exposure, Sales, and Revenue
  • 15. Ways to Use TextMessage Marketing Offer Coupons and Discounts Appointment Reminders Service Reminders Conduct Customer Surveys and Polls Provide Valuable, Relevant Information
  • 16. ANYQUESTIONS
  • 17. Thank You For Viewing Our Text Message Marketing Presentation! For More Information About How You Can Lower Advertising Costs and Boost Profits at the Same Time, Contact Me Today! Ron MillsFoot Print Strategies 954.394.4980 bit.ly/mobilewiz