How Your Local Business CanATTRACT and KEEP Customers Through Mobile Marketing Presented by: Ron Mills 954.394.4980 www.YourMobileMarketingWizard
Table Of Contents1 Mobile Usage Facts & Trends2 Popular Mobile Activities3 Why Mobile Marketing?4 Potential Mobile Profit Boosters
What is Mobile Marketing? Mobile Marketing is a set of practicesthat enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Mobile Marketing Facts & TrendsEvery Business Should Know About More than 6 Billion Mobile Users Worldwide By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage More than 50% of all “Local” Searches are Done from a Mobile Device Over 350 MILLION People Access Facebook from Their Mobile Devices
Mobile Marketing Facts & TrendsEvery Business Should Know About A Majority of Adult Cell Owners Now Go Online Using Their Mobile Devices Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed Most People Keep Their Mobile Devices within Arm’s Reach 24/7 Smartphones are Now OUTSELLING Personal Computers
Mobile Marketing Facts & TrendsEvery Business Should Know About Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons 86% of cell phone owners are “connected TV viewers” – meaning they use their phones in some form or fashion while watching TV
Popular Mobile Activities What Are People Doing on Their Mobile Devices? Social Performing Networking SearchesUsing ListeningMobile to MusicAppsBrowsing WatchingWebsites Videos Sending and Checking News Reading Emails and Weather Sending and Reading Text Messages
What Does This Mean for Your Business? You Must : 1. Put your business in front of your mobile target audience 1. Spend your marketing dollars where they can yield the best returns 1. Utilize the power of mobile marketing to stay connected to your local market
Mobile has changed the way consumers spend their money… It has also changed the way your business cantruly CONNECT with your local target market…
Why Mobile Marketing? It’s POWERFUL For Helping You… Build Your Brand Gain the Edge on Your Competitors Connect with Local Consumers Generate New Leads & Repeat Loyal Customers
Traditional Advertising Methods Are No Longer as Effective as They Once WereTRADITIONAL METHODS MOBILE METHODS • Yellow Page Books • Mobile Websites • Newspaper Ads • Text Message • TV Commercials Marketing • Mobile Apps & More!
Could Mobile Marketing Be The Missing Piece of the Puzzle for YOUR Small Business?Mobile Marketing is NoLonger a Trend…It’s the NEW Way to DoBusiness!
Potential Mobile Profit Boosters Your Website Should be Viewable andMobile Websites Easy to Navigate on Mobile Devices Send Valuable Offers and Info to Your Customers on Their Mobile DevicesText Marketing Provide Instant Gratification and QR Codes Access to Your Mobile Audience Stay in Touch with Your Customers Mobile Apps Directly on Their Mobile Devices
Is This YOUR Mobile Audience? Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comes to viewing and navigating websites…
Mobile-Friendly Site vs. Traditional Site Web Designers Understand How to Build Websites Made for COMPUTERS But a MOBILE PHONE is Not a Computer…
Why a Mobile Website? Improved Mobile User Experience Faster Website Loading Speed on Mobile Devices Location-Based for Geo-Targeting More Exposures to “On-the-Go” Consumers
What is Text Message Marketing? Permission-based communication with customers and potential customers via text messages sent to their mobile devices… Communication includes helpful information, coupon offers, event notification, and more…
Why Text Message Marketing? Builds a Powerful List of Targeted Buyers Permission-Based – Customers Opt- in to Receive Your Text Messages Cost-Effective and Produces a High Rate of Return Very Little Technical Knowledge Required
What is a QR Code?A QR Code is a matrix barcode (ortwo-dimensional code), readable by QRscanners, mobile phones with acamera, and smartphones…Once scanned, the mobile user will bedirected to your destination of choicesuch as a coupon offer, an onlinevideo, etc…
Why QR Codes? Quickly Becoming Popular in the Marketing World Allow Consumers to Access Information About a Product or Company IMMEDIATELY Many Major Brands are Using Them to Engage with Customers Easily Read by Most Mobile Devices with the Help of a QR Code Reader
What is a Mobile Application? Mobile applications (also called “mobile apps”) are applications developed for small handheld devices, such as smartphones... Most smartphones today come preloaded with mobile apps and users can download additional apps via the internet…
Why Mobile Apps? Your Customers Can Reach You Easily with One Tap Produces Repeat, Loyal Customers through Engagement Effortlessly Send Out Coupons and Special Announcements with “Push” Notifications Builds Your Brand by Staying in Front of Your Customers
Thank You For Viewing Our Mobile Marketing Presentation!For More Information About How You Can Lower Advertising Costs and Boost Profits at the Same Time, Contact Me Today! Ron Mills Foot Print Strategies 954.394.4980 www.YourMobileMarketingWiza rd.com