Framethe Debate


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Framin The Debate For Election 08

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  • Compiled from the DVD, How Democrats and Progressives Can Win: Solutions from George Lakoff, his best-seller, Don’t Think of an Elephant !, and Democracy For America’s presentation for DFA Meetup January 2005 Summary of the framing concept not the entire book Don’t Think of an Elephant!
  • Framethe Debate

    1. 1. Frame the Debate Take Our Country Back! - Training
    2. 2. How we win <ul><li>Unite and reclaim </li></ul><ul><li>Learn to “frame” </li></ul><ul><li>Know your values </li></ul><ul><li>Use language and framing that works for your position </li></ul><ul><li>Activate liberals in all religions </li></ul><ul><li>Understand “Strict Father” politics </li></ul><ul><li>Activate “Nurturant” model </li></ul><ul><li>Understand why President Bush is a weak president </li></ul>
    3. 3. Framing is <ul><li>More than finding ‘better’ words </li></ul><ul><li>Reflects your values and your beliefs </li></ul><ul><li>Connects values to issues in ways that have self-contained arguments built in </li></ul>
    4. 4. Framing is not <ul><li>Messaging </li></ul><ul><ul><li>It is a new way of thinking about all the issues </li></ul></ul>
    5. 5. Telling the Truth <ul><li>Tell it forcefully and straightforwardly </li></ul><ul><li>Tell it with moral conviction </li></ul><ul><li>Use the common language of our values </li></ul>
    6. 6. Are these your (political) values ? <ul><li>Empathy / Compassion </li></ul><ul><li>Responsibility </li></ul><ul><li>Strength </li></ul><ul><li>Fairness </li></ul><ul><li>Fulfillment </li></ul><ul><li>Trust </li></ul><ul><li>Cooperation </li></ul><ul><li>Protection </li></ul><ul><li>Opportunity </li></ul><ul><li>Freedom </li></ul><ul><li>Prosperity </li></ul><ul><li>Community </li></ul><ul><li>Honesty </li></ul><ul><li>Open Communications </li></ul><ul><li>Service </li></ul>
    7. 7. Truth will not set you free <ul><li>Once a frame is set </li></ul><ul><ul><li>People do not listen to contradictory facts </li></ul></ul>
    8. 8. Who’s Agenda? <ul><li>Frame your own issues proactively </li></ul><ul><li>Don’t just respond to the conservatives’ frames </li></ul>
    9. 9. Avoid These Words or phrases <ul><li>Tax relief </li></ul><ul><li>War on terror </li></ul><ul><li>Abortion / partial-birth abortion </li></ul><ul><li>Clear Skies / Healthy Forests Act </li></ul><ul><li>Death tax </li></ul><ul><li>Gay marriage </li></ul>
    10. 10. Employ These Words or phrases <ul><li>Investment provides dividends </li></ul><ul><li>Republican policies have made us WEAK </li></ul><ul><li>Ending a pregnancy </li></ul><ul><li>Dirty Skies Initiative or Leave No Tree Standing Act ( Rename Orwellian terms ) </li></ul><ul><li>Marriage is the realization of love in a lifetime commitment </li></ul><ul><li>The Birth Tax </li></ul><ul><li>Corporations are deserting America </li></ul>
    11. 11. Reframing <ul><li>They say </li></ul><ul><ul><li>We need tax relief </li></ul></ul><ul><ul><li>We need a strong president to protect us </li></ul></ul><ul><ul><li>Same sex marriage will undermine family life </li></ul></ul><ul><ul><li>Trial lawyer. Frivolous lawsuits </li></ul></ul><ul><li>You say </li></ul><ul><ul><li>Taxes are investments </li></ul></ul><ul><ul><li>We have a week president who didn’t protect us </li></ul></ul><ul><ul><li>Marriage is the realization of love in a lifetime commitment </li></ul></ul><ul><ul><li>Public protection attorney </li></ul></ul>
    12. 12. Patience <ul><li>Don’t expect to convert anyone right away </li></ul>
    13. 13. Common Sense? <ul><li>Reframing is a skill </li></ul><ul><li>It takes time to develop </li></ul>
    14. 14. First step <ul><li>Think about values </li></ul>
    15. 15. The task <ul><li>Think about how to frame an issue using your value </li></ul><ul><ul><li>For example, if the issue if poverty and your value is protection </li></ul></ul><ul><ul><ul><li>Every family deserves a safe and healthy place to live </li></ul></ul></ul>
    16. 16. Remember <ul><li>Working with issues </li></ul><ul><ul><li>NOT about the facts of the issue </li></ul></ul><ul><li>It’s about the values that tell us the issue matters to us </li></ul>
    17. 17. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li>the DVD, How Democrats and Progressives Can Win: Solutions from George Lakoff. </li></ul><ul><li>George Lakoff’s best-seller, Don’t Think of an Elephant! </li></ul>