How To Separate Your Organization from the Rest: A Branding/Marketing Strategies Primer for NPOs

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How To Separate Your Organization from the Rest: A Branding/Marketing Strategies Primer for NPOs

  1. 1. How to Separate Your Organization from the Rest: A Branding/Marketing Primer for NPOs Thrive. Grow. Achieve. Simon Dixon, CEO of Idea Engineering February 6, 2014
  2. 2. “It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” --Mark Twain
  3. 3. 1
  4. 4. The Brand is in here
  5. 5. Love vs. Like
  6. 6. Are you selling doing good or feeling good?
  7. 7. What am I in you? Nike Click here to watch video
  8. 8. Fame is not a brand.
  9. 9. Best Global Brands 2013 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Apple Google Coca-Cola IBM Microsoft GE McDonald’s Samsung Intel Toyota
  10. 10. But we are on Facebook right…?
  11. 11. Be Somebody Click here to watch video
  12. 12. Or not… =
  13. 13. I’m an environmentalist.
  14. 14. Passion for the Prosaic
  15. 15. Keep the flying monkeys grounded.
  16. 16. Doritos Click here to watch video
  17. 17. Google Click here to watch video
  18. 18. Tell the Truth
  19. 19. Coke Click here to watch video
  20. 20. Dove Click here to watch video
  21. 21. Dove Click here to watch video
  22. 22. Numbers don’t always add up.
  23. 23. Trac II
  24. 24. Mach III
  25. 25. Quattro
  26. 26. Fusion
  27. 27. Courage
  28. 28. The Ultimate Driving Machine
  29. 29. A Company of Ideas
  30. 30. Joy
  31. 31. Dumb Ways to Die Click here to watch video
  32. 32. LinkedIn
  33. 33. brand creation case study kxgym
  34. 34. brand creation case study kxgym manifesto
  35. 35. brand creation case study kxgym position
  36. 36. brand creation case study kxgym direct mail
  37. 37. brand creation case study kxgym ad campaign
  38. 38. brand creation case study kxgym ad campaign
  39. 39. brand creation case study kxgym ad campaign
  40. 40. brand creation case study kxgym ad campaign
  41. 41. Thank you! Simon Dixon, CEO – Idea Engineering simon@ideaengineering.com 805-963-5399 Page 21

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