Workshop I: Facebook, Twitter,
LinkedIn, etc. - Which
Channels Are Best for Your
Organization?
Lis Harper – OmniStudio
Mar...
LIS HARPER
OmniStudio
• Social media marketing
& content strategy
• Experience with nonprofits in
Washington, DC
• OmniStu...
Who is our audience?
Where are they?
What’s the best way to reach them?
What do we want them to do?
MARKETIN
G
Supporter
does
not know
you
Supporter learns who you are
Supporter engages with you online
Supporter shares and endorses y...
Engaging/Growing your Audience
SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND YKONTAKTE (LATEST AVAILABLE DATA, AS OF FEB 2013), AND THE US CENSUS
BUR...
71% of U.S.
Adult internet users
use Facebook
More Women than Men are on Facebook
Largest U.S. adult
age group on
Facebook...
Posts
African
Americans and
urban residents are the
Largest U.S. cohorts on
Twitter
16% of adult U.S.
internet users
have a
Twit...
Tweets
At least 22% of
online U.S. adults
use LinkedIn
Largest U.S. age
range from 30-49
LinkedIn is the
only social site
measure...
Groups & News
80% of Pinterest users are female
21% of U.S.
internet users are
on Pinterest
Largest adult U.S.
age group on Pinterest
Is...
Board
At least 6% of
adult U.S. internet
users have a Tumblr
account
60% of the
audience is outside
the U.S.
46% of Tumblr users...
Posts
68% of Instagram users are women
17% of online U.S.
adults use
Instagram
Largest adult U.S.
age group on
Instagram is 18-29
Photos
70% of Google+ users are male
Top 10
Occupations
of Google+ users:Student
Software Engineer
Consultant
Manager
Photographe...
Posts
Search Engine Optimization
Social Search and your organization’s Website
Social Search and your organization’s Website
Social Search and your organization’s Website
Social Search and your organization’s Website
Social Search and your organization’s Website
Questions?
Page 15
Thank you!
Elisabeth Harper - Senior Interactive Strategist
Direct: 202-331-5602
E-mail: eharper@omnistudio.com
2014-03-13 OmniStudio Best Social Media Channels
2014-03-13 OmniStudio Best Social Media Channels
2014-03-13 OmniStudio Best Social Media Channels
Upcoming SlideShare
Loading in...5
×

2014-03-13 OmniStudio Best Social Media Channels

216
-1

Published on

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
216
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2014-03-13 OmniStudio Best Social Media Channels

  1. 1. Workshop I: Facebook, Twitter, LinkedIn, etc. - Which Channels Are Best for Your Organization? Lis Harper – OmniStudio March 13, 2014 Thrive. Grow. Achieve.
  2. 2. LIS HARPER OmniStudio • Social media marketing & content strategy • Experience with nonprofits in Washington, DC • OmniStudio has served mission-driven organizations for 30+ years • Our goal is to provide strategic services that advance your communication goals
  3. 3. Who is our audience? Where are they? What’s the best way to reach them? What do we want them to do?
  4. 4. MARKETIN G
  5. 5. Supporter does not know you Supporter learns who you are Supporter engages with you online Supporter shares and endorses your content with their network Supporter signs up for your emails or donates (success!)
  6. 6. Engaging/Growing your Audience
  7. 7. SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND YKONTAKTE (LATEST AVAILABLE DATA, AS OF FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) Social Media Penetration by Region EASTERN EUROPE CENTRAL ASIA ASIA WESTERN EUROPE OCEAN A MIDDLE EAST AFRICA SOUTH AMERICA CENTRAL AMERICA NORTH AMERICA 54% 28% 36% 5% 19% 41% 48% 8% 23% 35% FEB 2013
  8. 8. 71% of U.S. Adult internet users use Facebook More Women than Men are on Facebook Largest U.S. adult age group on Facebook = 18–29
  9. 9. Posts
  10. 10. African Americans and urban residents are the Largest U.S. cohorts on Twitter 16% of adult U.S. internet users have a Twitter account African Americans and urban residents are the Largest U.S. cohorts on Twitter Largest U.S. adult age group on Twitter = 18–29 DC is the #1 U.S. city on social media, and the preferred channel is Twitter 18% of adult U.S. internet users have a Twitter account
  11. 11. Tweets
  12. 12. At least 22% of online U.S. adults use LinkedIn Largest U.S. age range from 30-49 LinkedIn is the only social site measured by Pew where usage among 50-64 year olds outpaced usage among 18-29 year olds Men use this site slightly more than women
  13. 13. Groups & News
  14. 14. 80% of Pinterest users are female 21% of U.S. internet users are on Pinterest Largest adult U.S. age group on Pinterest Is18-29 Top 10 Regions for Pinterest: United States Canada Macedonia Albania South Africa Nepal Bangladesh New Zealand Australia Serbia
  15. 15. Board
  16. 16. At least 6% of adult U.S. internet users have a Tumblr account 60% of the audience is outside the U.S. 46% of Tumblr users are age 16-24 More Women than Men are on Tumblr
  17. 17. Posts
  18. 18. 68% of Instagram users are women 17% of online U.S. adults use Instagram Largest adult U.S. age group on Instagram is 18-29
  19. 19. Photos
  20. 20. 70% of Google+ users are male Top 10 Occupations of Google+ users:Student Software Engineer Consultant Manager Photographer Teacher Marketing Designer Professional Graphic Designer 20.01% 2.65% 1.99% 1.72% 1.59% 1.39% 1.34% 1.30% 1.20% 1.19% Canada 2.46% USA 31.49% Mexico 1.77% Brazil 5.43% UK 3.88% Spain 1.70% Italy 1.76% India 13.69% Indonesia 1.82%
  21. 21. Posts
  22. 22. Search Engine Optimization
  23. 23. Social Search and your organization’s Website
  24. 24. Social Search and your organization’s Website
  25. 25. Social Search and your organization’s Website
  26. 26. Social Search and your organization’s Website
  27. 27. Social Search and your organization’s Website
  28. 28. Questions?
  29. 29. Page 15 Thank you! Elisabeth Harper - Senior Interactive Strategist Direct: 202-331-5602 E-mail: eharper@omnistudio.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×