0
• Thrive. Grow. Achieve.
Generating Corporate
Sponsorship Support
Lewis Flax, Flax & Associates
Wednesday, October 9, 2013
Event Attendance
Memorable?
Fundraising Efforts: Approach
• Repeated requests –
sponsorships/solicitations
• Partnership relationships
• Impact on spe...
Today’s Session
• Nonprofit perspective?
• Corporate viewpoint
• Involvement
Corporate Perspective: Outreach
• Repeated requests for support
• Corporate objectives?
• Likely response
Differentiation
• Understand their objectives,
and then position our offerings
• Tailor responses / customize
Critical Factor # 1
We need to understand their ________
first and then position our offerings so we
meet specific _______...
A Shift in Approach
• Understand their objectives
• Relationships with others
• Successful campaigns
• Other partnerships
Initial Questions: Current Status
• Understanding of current
initiatives
• Status of these efforts
• Interest in specific ...
Goals and Objectives
• Future vision
• Key objectives
Gap between current situation
and objectives?
Challenges?
• Issues or challenges
• ‘Problems’ and their implications
• Result and the impact
Critical Factor # 2
If we ask the right ________, we can
determine appropriate next _________.
Many Requests
• Standard offerings
• How handled and by whom?
Corporate Processing
• Review of offering
• Types of questions
• Strategic vision
Transition UP?
• Strategic questions
• Introductions and connections
• Relationship vs transaction
Critical Factor # 3
In order to obtain higher level ________,
we need to connect with corporate
_________ on a _________ l...
Positioning
• Questions
• Goals and objectives
• Customized responses
Critical Factor # 4
Secure _________in our organization
before focusing on a specific _________.
Third Party Validation
• Reference point
• Connection
Limit Prospect Base
• Connections
• Appropriate industries/companies
• Limit this type of outreach to top prospects
Critical Factor # 5
Remember that ________ of our business
should come from _________ of our clients.
Involvement
• Others involved
• Promote others engaged
• Spur interest of competitors
Mentality
• Frequent questions
• Spur interest
Critical Factor # 6
A key element of corporate interest involves
other ________ that decide to _________.
Page 21
Thank you!
QUESTIONS?
Lewis Flax
Flax Associates
lewis@flaxassociates.com
(202) 266-2655
www.flaxassociates.com
Upcoming SlideShare
Loading in...5
×

2013-10-09 Generate Corporate Sponsorship Support

102

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
102
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "2013-10-09 Generate Corporate Sponsorship Support"

  1. 1. • Thrive. Grow. Achieve. Generating Corporate Sponsorship Support Lewis Flax, Flax & Associates Wednesday, October 9, 2013
  2. 2. Event Attendance Memorable?
  3. 3. Fundraising Efforts: Approach • Repeated requests – sponsorships/solicitations • Partnership relationships • Impact on specific activities
  4. 4. Today’s Session • Nonprofit perspective? • Corporate viewpoint • Involvement
  5. 5. Corporate Perspective: Outreach • Repeated requests for support • Corporate objectives? • Likely response
  6. 6. Differentiation • Understand their objectives, and then position our offerings • Tailor responses / customize
  7. 7. Critical Factor # 1 We need to understand their ________ first and then position our offerings so we meet specific __________ .
  8. 8. A Shift in Approach • Understand their objectives • Relationships with others • Successful campaigns • Other partnerships
  9. 9. Initial Questions: Current Status • Understanding of current initiatives • Status of these efforts • Interest in specific areas
  10. 10. Goals and Objectives • Future vision • Key objectives Gap between current situation and objectives?
  11. 11. Challenges? • Issues or challenges • ‘Problems’ and their implications • Result and the impact
  12. 12. Critical Factor # 2 If we ask the right ________, we can determine appropriate next _________.
  13. 13. Many Requests • Standard offerings • How handled and by whom?
  14. 14. Corporate Processing • Review of offering • Types of questions • Strategic vision
  15. 15. Transition UP? • Strategic questions • Introductions and connections • Relationship vs transaction
  16. 16. Critical Factor # 3 In order to obtain higher level ________, we need to connect with corporate _________ on a _________ level.
  17. 17. Positioning • Questions • Goals and objectives • Customized responses
  18. 18. Critical Factor # 4 Secure _________in our organization before focusing on a specific _________.
  19. 19. Third Party Validation • Reference point • Connection
  20. 20. Limit Prospect Base • Connections • Appropriate industries/companies • Limit this type of outreach to top prospects
  21. 21. Critical Factor # 5 Remember that ________ of our business should come from _________ of our clients.
  22. 22. Involvement • Others involved • Promote others engaged • Spur interest of competitors
  23. 23. Mentality • Frequent questions • Spur interest
  24. 24. Critical Factor # 6 A key element of corporate interest involves other ________ that decide to _________.
  25. 25. Page 21 Thank you! QUESTIONS? Lewis Flax Flax Associates lewis@flaxassociates.com (202) 266-2655 www.flaxassociates.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×