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2013-04-09 Making e-Newsletters Valuable Again

by on Apr 09, 2013

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What's the point of having an e-newsletter? How do you improve your email campaigns each time to achieve better fundraising results? And how should e-newsletters change in this new age of social media ...

What's the point of having an e-newsletter? How do you improve your email campaigns each time to achieve better fundraising results? And how should e-newsletters change in this new age of social media and sharing?

In this program, we'll share some best practices and thought leadership on taking your e-newsletter to the next level so you can achieve your stakeholder goals, including:

- Why better donor communications = more money?
- What donors want to see.
- Setting goals for your e-newsletter strategy.
- How to generate better content more easily.
- Increasing open rates, clickthroughs, sharing, and giving.

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