TRENDS IN ASSOCIATION
MANAGEMENT SYSTEMS
FEATURING AVECTRA
Thursday , October 10, 2013
8:30 am– 11:30am
Thrive. Grow. Achi...
WHAT’S ON TAP
2
 Introductions
 Raffa Team
 Avectra Team
 AMS – What is it?
 Overview
 Key Features
 Latest Trends
...
DO YOU NEED THE NEW SOFTWARE?
3
Hint – Sometimes You Need to Change
Your Software!
MUTUAL INTRODUCTIONS
4
• Who is in the Room
• Your Organization
– Number of employees & members
– Current accounting solut...
JB Rauch
Director Product Marketing
703-506-7209
jrauch@avectra.com
Abila finds its root in the Latin word
habilitas, mean...
• Annual Upgrade Release
• Designed to Integrate
Innovative
• 8,000 Clients
• 300 Employees
Committed
• Founded 1993
• Mer...
Abila & Avectra Product Line
Partners- Leverage Market Innovation
Donation
History
Founded
1993
Advocacy
Actions
Program
Beneficiary
Social
Media
McLea...
Enterprise Fundraising Clients
Donation
History
Advocacy
Actions
Program
Beneficiary
Social
Media
McLean,
VA
Building a 360⁰ Constituent Profile
Member &
Donation
History
Event
Participation
Gala
Attendee
Advocacy
Actions
Communica...
Lifetime Value >$2,000
Lifetime Value >$5,000
Lifetime Value >$1,000
Stop Gender Bias in Africa
Stop Human Trafficking in ...
Constituent
Data
Interests
Call to
Action
Build
Loyalty
Promote
Outreach
Using Data to Build Relationships
Taking Relationships to the Next Level
Move Constituents Along a
Relationship Building Pathway
Identify
Qualify
Cultivate
...
A Powerful, Single, Unified Platform
Best of Breed
Partner
Components
Native
netFORUM™
Components
360° View of a
Constitue...
Facebook
Analytics
Reports
Relationships
Advocacy
Marketing
Workflows
eCommerce
Direct Mail
Finance
Major Gifts
Householdi...
Expectations Sharing & Demo
Page 21
Thank you!
Seth Zarny – Partner
szarny@raffa.com
301.279.6500
Buu-Linh Tran – Senior Manager
btran@raffa.com
301.2...
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2013 10-10 Association Management Systems Avectra

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2013 10-10 Association Management Systems Avectra

  1. 1. TRENDS IN ASSOCIATION MANAGEMENT SYSTEMS FEATURING AVECTRA Thursday , October 10, 2013 8:30 am– 11:30am Thrive. Grow. Achieve. Seth Zarny, Partner - Raffa Buu-Linh Tran, Sr. Manager - Raffa Evette Collins, Account Executive - Raffa JB Rauch, Director Product Marketing - Avectra John Warner, VP of Sales Engineering - Avectra
  2. 2. WHAT’S ON TAP 2  Introductions  Raffa Team  Avectra Team  AMS – What is it?  Overview  Key Features  Latest Trends  Key Decision Points  Technology Platform  Product Demonstration  Functions  Visibility  Flexibility  ROI  Q&A
  3. 3. DO YOU NEED THE NEW SOFTWARE? 3 Hint – Sometimes You Need to Change Your Software!
  4. 4. MUTUAL INTRODUCTIONS 4 • Who is in the Room • Your Organization – Number of employees & members – Current accounting solutions – Challenges • Raffa Team – Seth Zarny – Buu-Linh Tran – Evette Collins – Brief Background and Qualifications • Avectra Team - JB Rauch - John Warner
  5. 5. JB Rauch Director Product Marketing 703-506-7209 jrauch@avectra.com Abila finds its root in the Latin word habilitas, meaning aptitude, competency or the power to act.
  6. 6. • Annual Upgrade Release • Designed to Integrate Innovative • 8,000 Clients • 300 Employees Committed • Founded 1993 • Merged with Abila 2013 Experience About Avectra
  7. 7. Abila & Avectra Product Line
  8. 8. Partners- Leverage Market Innovation Donation History Founded 1993 Advocacy Actions Program Beneficiary Social Media McLean, VA Implementation, Product and Business Partners
  9. 9. Enterprise Fundraising Clients Donation History Advocacy Actions Program Beneficiary Social Media McLean, VA
  10. 10. Building a 360⁰ Constituent Profile Member & Donation History Event Participation Gala Attendee Advocacy Actions Communication Preferences Program Beneficiary Social Media Volunteer Activity Program Database Event Database Volunteer Database Donor Database
  11. 11. Lifetime Value >$2,000 Lifetime Value >$5,000 Lifetime Value >$1,000 Stop Gender Bias in Africa Stop Human Trafficking in Thailand Prevent Child Abuse in India Volunteer, Prayer Partner Artist Partner, Church Group Active in Justice Campaigns $ Understanding Constituent Engagement
  12. 12. Constituent Data Interests Call to Action Build Loyalty Promote Outreach Using Data to Build Relationships
  13. 13. Taking Relationships to the Next Level Move Constituents Along a Relationship Building Pathway Identify Qualify Cultivate Solicit Negotiate Process Steward Stage 1 Stage 2 Identify Qualify Cultivate Solicit Negotiate Process Steward Stage 3 Stage 4 Stage 5 Stage 6 Stage 7
  14. 14. A Powerful, Single, Unified Platform Best of Breed Partner Components Native netFORUM™ Components 360° View of a Constituent
  15. 15. Facebook Analytics Reports Relationships Advocacy Marketing Workflows eCommerce Direct Mail Finance Major Gifts Householding Recognition/Awards Contacts Inquiries Transactions Credit Card Communication Twitter Profiles Search
  16. 16. Expectations Sharing & Demo
  17. 17. Page 21 Thank you! Seth Zarny – Partner szarny@raffa.com 301.279.6500 Buu-Linh Tran – Senior Manager btran@raffa.com 301.279.6511 Evette Collins – Account Executive ecollins@raffa.com 202.955.6708

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