Pressure Group I
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Pressure Group I Presentation Transcript

  • 1. Lobby & PressureGroups
    I
    www.dogcomunicacion.com
    Rafa Rubio
  • 2. Lobby & PressureGroups
    I
    Rafa Rubio
  • 3. Index
    1. Survival of the fittest or political participation of society
    2. Social Movement, NGOs and other pressure groups
    3. Lobby legal-political framework
    4. Tools, kinds and pressure groups
    5. Campaign planning
    6. Evaluation and monitoring
    7. Campaign implementation
    8. Practical examples
    2
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 4. Index
    1. Survival of the fittest or political participation of society
    3
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 5. Abraham en su negociación con Dios
    -Por cuanto el clamor contra Sodoma y Gomorra se aumenta más y más, y el pecado de ellos se ha agravado en extremo, descenderé ahora, y veré si han consumado su obra según el clamor que ha venido hasta mí; y si no, lo sabré
    • ¿Destruirás también al justo con el impío? Quizá haya cincuenta justos dentro de la ciudad: ¿destruirás también y no perdonarás al lugar por amor a los cincuenta justos que estén dentro de él? Lejos de ti el hacer tal, que hagas morir al justo con el impío, y que sea el justo tratado como el impío
    • 6. Si hallare en Sodoma cincuenta justos dentro de la ciudad, perdonaré a todo este lugar por amor a ellos
    • 7. Quizá faltarán de cincuenta justos cinco; ¿destruirás por aquellos cinco toda la ciudad?
    • 8. No la destruiré, si hallare allí cuarenta y cinco.
    • 9. Quizá se hallarán allí cuarenta.
    • 10. No lo haré por amor a los cuarenta
    • 11. Quizá se hallarán allí diez.
    - No la destruiré, por amor a los diez
    4
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 12. Survival of the fittest…
    • Preassure groups are presented in society as the political arm of large multinationals
    • 13. Considered as socioeconomic power structures that take advantage of their privilege position to obtain preferential treatment from public authorities
    • 14. Their usual tools are closer to corruption and favoritism than to the normality of democracy
    Extrasalary
    ReallyExpensive
    gifts
    Electioncampaignfinancing
    5
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 15. … or political participation of society
    Opposite to these pressure groups, there are another kind of groups that defend noble causes in the interest of humanity
    They are groups that arise spontaneously and defend a series of philanthropic interests: environment, cancellation of foreign debt, Palestinian cause, etc.: they face savage imperialism and capitalism.
    These groups use public awareness and don’t have the means to subvert the system
    Defended interests and means employedare the elements that may distort the system
    6
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 16. Lobby orpressuregroup:
    Legitimation
    Inequality
    commongood
    vs.
    owninterests
    Social Basis
    7
  • 17. Index
    1. Survival of the fittest or political participation of society
    2. Lobby, Social Movement, NGOs and other pressure groups
    9
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 18. Social Movement, NGOs and otherpressuregroups
    So, we found several figuras that will share their aim: defend their interests against public power, but not their causes or their means
    Social Movements NOGsUnions Think Tank Thought foundations PAC Caecus Pressure Groups Lobbies ¿Political parties? Law Firms
    10
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 19. Index
    1. Survival of the fittest or political participation of society
    2. Social Movement, NGOs and other pressure groups
    • Lobby or pressure group
    11
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 20. Lobby orpressuregroup
    Group of people that come together in defense of common interests and defend them against the government outside the electoral path
    GovernmentAffairsPolitical AffairsCorporate AffairsB2A Political RelationsPublicAffairsInstitutionalRelationsPolitical ComunicationStrategicRelations
    Lobby:
    onbehalf of thirds
    PressureGroup:
    in theirownname
    12
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 21. Lobby concept
    Set
    of activities aimed at
    exerting pressure on the authorities, in the interests of his client, in public decision-making
    13
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 22. Index
    1. Survival of the fittest or political participation of society
    2. Social Movement, NGOs and other pressure groups
    3. Lobby legal-political framework
    14
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 23. Legal – political framework
    • Alternate path to political parties
    • 24. Representation complement?
    • 25. Asociative way?
    • 26. Are ways of doing:
    • 27. Public Relations
    • 28. Lawyer’s Offices
    • 29. Position oflegislativeaffairs or legal manager in NGOs and companies
    • 30. Company President
    • 31. Institutional Insertions:
    • 32. Councils
    • 33. Congressional hearings
    15
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 34. Legal – political framework
    • Register (Germany, France)
    • 35. Access to the Congress: Netherland, France, Finland
    • 36. Legislative path
    • 37. Congressman statute (UK)
    16
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 38. Legal – political framework
    No law about lobby
    In 1978 Manuel Fraga tried to introduce lobby in the Spanish Constitution without succed
    77.3 and 77.4 stablished a access right to the interest groups and the legal obligation to regulate though Ley Orgánica
    1990 and 1993 Congress passed two proposition to made a law about it, but never developed it.
    17
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 39. EU
    Self regulation (SEAP, Unilever, Burson-Marsteller)
    European Code of Good administrative Behaviour, EP 2001, recently adopted by all EU agencies
    European Transparency Initiative (ETI) 2005
    (Commission, Council and Parliament)
    European Parlament, Register to access
    European Commission (6.08)
    Voluntary register of Interest Representatives for those seeking to inluence its policy-making.
    • (505 vs 2000 entities)
    • 40. Law firms
    • 41. June 2009, depthh review:
    • 42. Individual lobbysts name
    • 43. Client spending
    • 44. Single register for the European Institutions.
    18
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 45. EEUU
    First amendemt (Freedom of speech)
    1946 (FLA) . De imposible aplicación por la sentencia del Supreme Court
    1996 Lobbying Disclosure Act:
    - Register
    • Six months reports
    Obama new meassures “Revolving door”
    19
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 46. Definition
    Any proactive engagement with personnel and members of European institutions with the objective of promoting a particular policy or legislative outcome (SEAP)
    Direct lobby, about 5 to 20% of the activities
    Strategic policies
    Comunication
    Legal advise
    20
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 47. Index
    1. Survival of the fittest or political participation of society
    2. Social Movement, NGOs and other pressure groups
    3. Lobby legal-political framework
    4. Tools, kinds and pressure groups
    21
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 48. Kinds of pressuregroups
    Associations / Unions / Industry – Regional Confederations
    Companies / Business Groups
    NGOs
    CommonGood
    ExternalConsultants:
    Legal / Communication / Management / Ex-political
    23
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 49. Kinds of pressuregroups
    70 % Industrial Interests
    20% Regions, Cities
    10% NGOs
    24
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 50. Kinds of lobbying
    • Lobby
    • 51. Direct Lobbying
    • 52. Top Lobbying
    • 53. Bottom Lobbying
    • 54. B2B
    • 55. Coalition Building
    • 56. Top Management
    • 57. Negotiation Strategy
    • 58. Comunication
    • 59. Reputation Management
    • 60. Crisis Management
    • 61. Corporate Social Responsibility
    • 62. Marketing Intelligence
    25
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 63. Index
    1. Survival of the fittest or political participation of society
    2. Social Movement, NGOs and other pressure groups
    3. Lobby legal-political framework
    4. Tools, kinds and pressure groups
    5. Campaign planning
    • Strategy:
    • 64. Message
    • 65. Team
    • 66. Budget
    • 67. Timing
    26
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 68. Campaignplanning:
    strategy
    Aproach
    General interests and stakeholders
    Strategiclines
    Aims of thecampaign
    FeasibleSteps
    20
    27
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755
  • 69. CampaignPlanning:
    strategy
    Prospective:
    • Study the situation, knowledge of reality
    • 70. Prospects analisys in short, medium and large term
    • 71. Position of the public opinion regarding the problem
    QuantitativeAnalisys
    QualitityAnalisys
    28
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 72. CampaignPlanning:
    strategy
    29
  • 73. CampaignPlanning:
    strategy
    Spanish Political System
    • Parliamentary
    • 74. Bicameral
    • 75. Executive depends on the parliamentary majority
    LegislativeProcedure
    • Legislative iniciative
    • 76. Amendments in committee and plenary
    20
    30
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755
  • 77. CampaignPlanning:
    Timing
    all task have deadlines
    determine when to make each of the pressure tactics
    Timing
    Setting the times before the relevant dates can affect the fulfillment of the objectives
    31
  • 78. Campaignplanning:
    message
    Convey
    ourbasic idear of thecampaign
    onethatreflectedthe ideas, forces and aspirationsthatwehavededucedexpressedemotional and motivational
    32
  • 79. Campaignplanning:
    message
    • Mustbeableto capture people’sattention
    • 80. Mustbetransmitedwithenergy, enthusiasm and conviction
    • 81. It’s exclusive ours
    • 82. It’stheonlythingwewantthecustomerstoremember
    • 83. Shouldbe simple, direct, easytoremember (precise)
    • 84. Captures ourcapacity, experience, vision and warmth
    • 85. Specific: thatdifferenciatesusfromothers
    • 86. General: so it can beused in differentways
    • 87. Mixed: givereasonstomind and capture theheart
    • 88. Segment: Adaptable todiferentgroups
    20
    33
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755
  • 89. Campaignplanning:
    theteam
    Fewemployeesdevotedtolecture
    Prestigiousjournalistsengaged in PR
    Prestigiousjournalistsengaged in PR
    Scientifistsdevotedtosupportthethesis
    Juristsdedicatedtomonitoringdraftlaws
    20
    34
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755
  • 90. CampaignPlanning:
    budget
    20
    35
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755
  • 91. Index
    1. Survival of the fittest or political participation of society
    2. Social Movement, NGOs and other pressure groups
    3. Lobby legal-political framework
    4. Tools, kinds and pressure groups
    5. Campaign planning
    6. Evaluation and monitoring
    36
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 92. Specificindicatorsdesign
    Strengths
    Weaknesses
    Opportunities
    Threats
    Evaluation and Monitoring
    Prevention of possible crisis
    20
    37
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755
  • 93. Evaluation and Monitoring
    Plan B
    20
    38
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755
  • 94. Index
    1. Survival of the fittest or political participation of society
    2. Social Movement, NGOs and other pressure groups
    3. Lobby legal-political framework
    4. Tools, kinds and pressure groups
    5. Campaign planning
    6. Evaluation and monitoring
    7. Campaign implementation
    39
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
  • 95. Campaignimplementation:
    Publicopinioncampaign
    • Arguments
    • 96. Symbol
    • 97. Comunication and Presence
    • 98. Masivecampaign
    • 99. Personal relationship
    • 100. Traditional Media Advertising
    • 101. Advertiseon New Technologies
    • 102. Result
    20
    40
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755
  • 103. Campaignimplementation:
    Symbol
    CLAIM
    Logo
    20
    42
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755
  • 104. Campaignimplementation:
    Symbol
    Recognizable
    Sentimental
    Visible
    Social attraction
    Financing
    Adaptable
    20
    43
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755
  • 105. Campaignimplementation:
    Arguments
    INFLUENTIAL OPINION MAKERS
    LEADERS CONTROL
    TRAINING
    CLARITY
    20
    45
    guau@dogcomunicacion.com
    guau@dogcomunicacion.com
    Tlf: +34 91 57 57 755
    Tlf: +34 91 57 57 755