Lobby & PressureGroups<br />I<br />www.dogcomunicacion.com<br />Rafa Rubio<br />
Lobby & PressureGroups<br />I<br />Rafa Rubio<br />
Index<br />1. Survival of the fittest or political participation of society<br />3<br />guau@dogcomunicacion.com<br />Tlf:...
Abraham en su negociación con Dios<br />-Por cuanto el clamor contra Sodoma y Gomorra se aumenta más y más, y el pecado de...
Si hallare en Sodoma cincuenta justos dentro de la ciudad, perdonaré a todo este lugar por amor a ellos
Quizá faltarán de cincuenta justos cinco; ¿destruirás por aquellos cinco toda la ciudad?
No la destruiré, si hallare allí cuarenta y cinco.
Quizá se hallarán allí cuarenta.
Quizá se hallarán allí diez. </li></ul>- No la destruiré,  por amor a los diez<br />4<br />guau@dogcomunicacion.com<br />T...
Survival of the fittest…<br /><ul><li>Preassure groups are presented in society as the political arm of large multinationals
Considered as socioeconomic power structures that take advantage of their privilege position to obtain preferential treatm...
Their usual tools are closer to corruption and favoritism than to the normality of democracy</li></ul>Extrasalary<br />Rea...
… or political participation of society<br />Opposite to these pressure groups, there are another kind of groups that defe...
Lobby orpressuregroup:<br />Legitimation<br />Inequality<br />commongood<br />vs.<br />owninterests<br />Social Basis<br /...
Index<br />1. Survival of the fittest or political participation of society<br />2. Lobby, Social Movement, NGOs and other...
Social Movement, NGOs and otherpressuregroups<br />So, we found several figuras that will share their aim: defend their in...
Index<br />1. Survival of the fittest or political participation of society<br />2. Social Movement, NGOs and other pressu...
Lobby orpressuregroup<br />Group of people that come together in defense of common interests and defend them against the g...
Lobby concept<br />Set<br />of activities aimed at<br />exerting pressure on the authorities, in the interests of his clie...
Index<br />1. Survival of the fittest or political participation of society<br />2. Social Movement, NGOs and other pressu...
Legal – political framework<br /><ul><li>Alternate path to political parties
Asociative way?
Are ways of doing:
Public Relations
Lawyer’s Offices
Position oflegislativeaffairs or legal manager in NGOs and companies
Company President
Institutional Insertions:
Councils
Congressional hearings</li></ul>15<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
Legal – political framework<br /><ul><li>Register (Germany, France)
Access to the Congress: Netherland, France, Finland
Legislative path
Congressman statute (UK)</li></ul> 16<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
Legal – political framework<br />No law about lobby<br />In 1978 Manuel Fraga tried to introduce lobby in the Spanish Cons...
EU<br />Self regulation (SEAP, Unilever, Burson-Marsteller)<br />European Code of Good administrative Behaviour, EP 2001, ...
Law firms
June 2009, depthh review:
Individual lobbysts name
Single register for the European Institutions.</li></ul> 18<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
EEUU<br />First amendemt (Freedom of speech)<br />1946 (FLA) . De imposible aplicación por la sentencia del Supreme Court<...
Index<br />1. Survival of the fittest or political participation of society<br />2. Social Movement, NGOs and other pressu...
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Pressure Group I

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Pressure Group I

  1. 1. Lobby & PressureGroups<br />I<br />www.dogcomunicacion.com<br />Rafa Rubio<br />
  2. 2. Lobby & PressureGroups<br />I<br />Rafa Rubio<br />
  3. 3. Index<br />1. Survival of the fittest or political participation of society<br />2. Social Movement, NGOs and other pressure groups<br />3. Lobby legal-political framework<br />4. Tools, kinds and pressure groups<br />5. Campaign planning<br />6. Evaluation and monitoring <br />7. Campaign implementation<br />8. Practical examples<br />2<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  4. 4. Index<br />1. Survival of the fittest or political participation of society<br />3<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  5. 5. Abraham en su negociación con Dios<br />-Por cuanto el clamor contra Sodoma y Gomorra se aumenta más y más, y el pecado de ellos se ha agravado en extremo, descenderé ahora, y veré si han consumado su obra según el clamor que ha venido hasta mí; y si no, lo sabré<br /><ul><li>¿Destruirás también al justo con el impío? Quizá haya cincuenta justos dentro de la ciudad: ¿destruirás también y no perdonarás al lugar por amor a los cincuenta justos que estén dentro de él? Lejos de ti el hacer tal, que hagas morir al justo con el impío, y que sea el justo tratado como el impío
  6. 6. Si hallare en Sodoma cincuenta justos dentro de la ciudad, perdonaré a todo este lugar por amor a ellos
  7. 7. Quizá faltarán de cincuenta justos cinco; ¿destruirás por aquellos cinco toda la ciudad?
  8. 8. No la destruiré, si hallare allí cuarenta y cinco.
  9. 9. Quizá se hallarán allí cuarenta.
  10. 10. No lo haré por amor a los cuarenta
  11. 11. Quizá se hallarán allí diez. </li></ul>- No la destruiré, por amor a los diez<br />4<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  12. 12. Survival of the fittest…<br /><ul><li>Preassure groups are presented in society as the political arm of large multinationals
  13. 13. Considered as socioeconomic power structures that take advantage of their privilege position to obtain preferential treatment from public authorities
  14. 14. Their usual tools are closer to corruption and favoritism than to the normality of democracy</li></ul>Extrasalary<br />ReallyExpensive<br />gifts<br />Electioncampaignfinancing<br />5<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  15. 15. … or political participation of society<br />Opposite to these pressure groups, there are another kind of groups that defend noble causes in the interest of humanity<br />They are groups that arise spontaneously and defend a series of philanthropic interests: environment, cancellation of foreign debt, Palestinian cause, etc.: they face savage imperialism and capitalism.<br />These groups use public awareness and don’t have the means to subvert the system<br />Defended interests and means employedare the elements that may distort the system<br />6<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  16. 16. Lobby orpressuregroup:<br />Legitimation<br />Inequality<br />commongood<br />vs.<br />owninterests<br />Social Basis<br />7<br />
  17. 17. Index<br />1. Survival of the fittest or political participation of society<br />2. Lobby, Social Movement, NGOs and other pressure groups<br />9<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  18. 18. Social Movement, NGOs and otherpressuregroups<br />So, we found several figuras that will share their aim: defend their interests against public power, but not their causes or their means<br />Social Movements NOGsUnions Think Tank Thought foundations PAC Caecus Pressure Groups Lobbies ¿Political parties? Law Firms<br />10<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  19. 19. Index<br />1. Survival of the fittest or political participation of society<br />2. Social Movement, NGOs and other pressure groups<br /><ul><li> Lobby or pressure group</li></ul>11<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  20. 20. Lobby orpressuregroup<br />Group of people that come together in defense of common interests and defend them against the government outside the electoral path<br />GovernmentAffairsPolitical AffairsCorporate AffairsB2A Political RelationsPublicAffairsInstitutionalRelationsPolitical ComunicationStrategicRelations<br />Lobby: <br />onbehalf of thirds<br />PressureGroup: <br />in theirownname<br />12<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  21. 21. Lobby concept<br />Set<br />of activities aimed at<br />exerting pressure on the authorities, in the interests of his client, in public decision-making<br />13<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  22. 22. Index<br />1. Survival of the fittest or political participation of society<br />2. Social Movement, NGOs and other pressure groups<br />3. Lobby legal-political framework<br />14<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  23. 23. Legal – political framework<br /><ul><li>Alternate path to political parties
  24. 24. Representation complement?
  25. 25. Asociative way?
  26. 26. Are ways of doing:
  27. 27. Public Relations
  28. 28. Lawyer’s Offices
  29. 29. Position oflegislativeaffairs or legal manager in NGOs and companies
  30. 30. Company President
  31. 31. Institutional Insertions:
  32. 32. Councils
  33. 33. Congressional hearings</li></ul>15<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  34. 34. Legal – political framework<br /><ul><li>Register (Germany, France)
  35. 35. Access to the Congress: Netherland, France, Finland
  36. 36. Legislative path
  37. 37. Congressman statute (UK)</li></ul> 16<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  38. 38. Legal – political framework<br />No law about lobby<br />In 1978 Manuel Fraga tried to introduce lobby in the Spanish Constitution without succed<br />77.3 and 77.4 stablished a access right to the interest groups and the legal obligation to regulate though Ley Orgánica<br />1990 and 1993 Congress passed two proposition to made a law about it, but never developed it.<br /> 17<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  39. 39. EU<br />Self regulation (SEAP, Unilever, Burson-Marsteller)<br />European Code of Good administrative Behaviour, EP 2001, recently adopted by all EU agencies<br />European Transparency Initiative (ETI) 2005<br />(Commission, Council and Parliament)<br />European Parlament, Register to access<br />European Commission (6.08) <br />Voluntary register of Interest Representatives for those seeking to inluence its policy-making. <br /><ul><li>(505 vs 2000 entities)
  40. 40. Law firms
  41. 41. June 2009, depthh review:
  42. 42. Individual lobbysts name
  43. 43. Client spending
  44. 44. Single register for the European Institutions.</li></ul> 18<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  45. 45. EEUU<br />First amendemt (Freedom of speech)<br />1946 (FLA) . De imposible aplicación por la sentencia del Supreme Court<br />1996 Lobbying Disclosure Act:<br />- Register <br /><ul><li>Six months reports</li></ul>Obama new meassures “Revolving door”<br /> 19<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  46. 46. Definition<br />Any proactive engagement with personnel and members of European institutions with the objective of promoting a particular policy or legislative outcome (SEAP)<br />Direct lobby, about 5 to 20% of the activities<br /> Strategic policies<br /> Comunication<br /> Legal advise<br /> 20<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  47. 47. Index<br />1. Survival of the fittest or political participation of society<br />2. Social Movement, NGOs and other pressure groups<br />3. Lobby legal-political framework<br />4. Tools, kinds and pressure groups<br />21<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  48. 48. Kinds of pressuregroups<br />Associations / Unions / Industry – Regional Confederations<br />Companies / Business Groups<br />NGOs<br />CommonGood<br />ExternalConsultants:<br />Legal / Communication / Management / Ex-political<br />23<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  49. 49. Kinds of pressuregroups<br />70 % Industrial Interests<br />20% Regions, Cities<br />10% NGOs<br />24<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  50. 50. Kinds of lobbying<br /><ul><li>Lobby
  51. 51. Direct Lobbying
  52. 52. Top Lobbying
  53. 53. Bottom Lobbying
  54. 54. B2B
  55. 55. Coalition Building
  56. 56. Top Management
  57. 57. Negotiation Strategy
  58. 58. Comunication
  59. 59. Reputation Management
  60. 60. Crisis Management
  61. 61. Corporate Social Responsibility
  62. 62. Marketing Intelligence </li></ul>25<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  63. 63. Index<br />1. Survival of the fittest or political participation of society<br />2. Social Movement, NGOs and other pressure groups<br />3. Lobby legal-political framework<br />4. Tools, kinds and pressure groups<br />5. Campaign planning<br /><ul><li>Strategy:
  64. 64. Message
  65. 65. Team
  66. 66. Budget
  67. 67. Timing</li></ul>26<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  68. 68. Campaignplanning:<br />strategy<br />Aproach<br />General interests and stakeholders<br />Strategiclines<br />Aims of thecampaign<br />FeasibleSteps<br />20<br />27<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />
  69. 69. CampaignPlanning:<br />strategy<br />Prospective:<br /><ul><li> Study the situation, knowledge of reality
  70. 70. Prospects analisys in short, medium and large term
  71. 71. Position of the public opinion regarding the problem</li></ul>QuantitativeAnalisys<br />QualitityAnalisys<br />28<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  72. 72. CampaignPlanning:<br />strategy<br />29<br />
  73. 73. CampaignPlanning:<br />strategy<br />Spanish Political System<br /><ul><li>Parliamentary
  74. 74. Bicameral
  75. 75. Executive depends on the parliamentary majority</li></ul>LegislativeProcedure<br /><ul><li>Legislative iniciative
  76. 76. Amendments in committee and plenary</li></ul>20<br />30<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />
  77. 77. CampaignPlanning:<br />Timing<br />all task have deadlines<br />determine when to make each of the pressure tactics<br />Timing<br />Setting the times before the relevant dates can affect the fulfillment of the objectives<br />31<br />
  78. 78. Campaignplanning:<br />message<br />Convey<br />ourbasic idear of thecampaign<br />onethatreflectedthe ideas, forces and aspirationsthatwehavededucedexpressedemotional and motivational<br />32<br />
  79. 79. Campaignplanning:<br />message<br /><ul><li>Mustbeableto capture people’sattention
  80. 80. Mustbetransmitedwithenergy, enthusiasm and conviction
  81. 81. It’s exclusive ours
  82. 82. It’stheonlythingwewantthecustomerstoremember
  83. 83. Shouldbe simple, direct, easytoremember (precise)
  84. 84. Captures ourcapacity, experience, vision and warmth
  85. 85. Specific: thatdifferenciatesusfromothers
  86. 86. General: so it can beused in differentways
  87. 87. Mixed: givereasonstomind and capture theheart
  88. 88. Segment: Adaptable todiferentgroups</li></ul>20<br />33<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />
  89. 89. Campaignplanning:<br />theteam<br />Fewemployeesdevotedtolecture<br />Prestigiousjournalistsengaged in PR<br />Prestigiousjournalistsengaged in PR<br />Scientifistsdevotedtosupportthethesis<br />Juristsdedicatedtomonitoringdraftlaws<br />20<br />34<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />
  90. 90. CampaignPlanning:<br />budget<br />20<br />35<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />
  91. 91. Index<br />1. Survival of the fittest or political participation of society<br />2. Social Movement, NGOs and other pressure groups<br />3. Lobby legal-political framework<br />4. Tools, kinds and pressure groups<br />5. Campaign planning<br />6. Evaluation and monitoring<br />36<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  92. 92. Specificindicatorsdesign<br />Strengths<br />Weaknesses<br />Opportunities<br />Threats<br />Evaluation and Monitoring<br />Prevention of possible crisis<br />20<br />37<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />
  93. 93. Evaluation and Monitoring<br />Plan B<br />20<br />38<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />
  94. 94. Index<br />1. Survival of the fittest or political participation of society<br />2. Social Movement, NGOs and other pressure groups<br />3. Lobby legal-political framework<br />4. Tools, kinds and pressure groups<br />5. Campaign planning<br />6. Evaluation and monitoring<br />7. Campaign implementation<br />39<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />
  95. 95. Campaignimplementation:<br />Publicopinioncampaign<br /><ul><li>Arguments
  96. 96. Symbol
  97. 97. Comunication and Presence
  98. 98. Masivecampaign
  99. 99. Personal relationship
  100. 100. Traditional Media Advertising
  101. 101. Advertiseon New Technologies
  102. 102. Result</li></ul>20<br />40<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />
  103. 103. Campaignimplementation:<br />Symbol<br />CLAIM<br />Logo<br />20<br />42<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />
  104. 104. Campaignimplementation:<br />Symbol<br />Recognizable<br />Sentimental<br />Visible<br />Social attraction<br />Financing<br />Adaptable<br />20<br />43<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />
  105. 105. Campaignimplementation:<br />Arguments<br />INFLUENTIAL OPINION MAKERS<br />LEADERS CONTROL<br />TRAINING<br />CLARITY<br />20<br />45<br />guau@dogcomunicacion.com<br />guau@dogcomunicacion.com<br />Tlf: +34 91 57 57 755<br />Tlf: +34 91 57 57 755<br />

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