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PRESENTATION ON IKEA

PRESENTATION ON IKEA

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  • 1. IKEA INTERNATIONAL
    SUBMITTED BY
    RACHIT GULATI
    MBA 1ST YR
    M100700043
  • 2. IKEA is a private held international home product company.
    Incorporated in 1943.
    Head office at ALMHULT,SMALAND,SWEDEN
    INTRODUCTION
  • 3. IKEA is an international home product company that designs and sells ready to assemble furniture apppliances and home accessories.
    In what business we are in?
  • 4. "To create a better everyday life for the many people.”
    IKEA VISION
  • 5. IKEA home accessories.
    PRODUCT SELECTED FOR RESEARCH
  • 6. Total revenue of ikea is 31 billion $ in 2009
    With a market share of 6.1 % globally
    Total revenue and Market share
  • 7. 1)NORTH AMERICAS
    USA
    Canada
    2)EASTERN EUROPE
    Bulgaria
    Russia
    3)WESTERN EUROPE
    Germany
    Netherlands
    IKEA GLOBAL OPERATIONS
  • 8. 4)OCEANIA
    Australia
    5)ASIA
    China
    Singapore
    Japan
    6)MIDDLE EAST
    Saudi Arabia
    IKEA GLOBAL OPERATIONS
  • 9. Kitchen accessories
    BookCase Ranges
    Boxes
    Picture and Frames
    Doors
    Book Shelves
    Wall Decoration things
    PRODUCTS OF IKEA in HOME ACCESSORIES
  • 10. IKEA GLOBAL OPERATIONS
  • 11. IKEA currently operating in 37 countries and territories.
    IKEA has 301 stores.
    IKEA STORES WORLDWIDE
  • 12. Sales of IKEA
  • 13. COMPETITORS OF IKEA
  • 14. Is an American co.
    Headquarters in New York,USA
    It is in Fortune 500 list.
    PRODUCTS-
    Art and craft
    Home storage products
    Kitchen tools
    Kitchen Accessories
    Cabinets
    JARDEN
  • 15. It is an American Brand founded in 1963
    Home and Hardware is one of the division of FORTUNE BRANDS.
    It’s in Fortune 500 Companies.
    PRODUCTS
    Omega Cabinetry
    Kitchen accessories
    Master Locks
    Doors
    FORTUNE BRANDS (Home and Hardware)
  • 16. MASCO Screw Product co.
    An American company
    Head office in Michigan USA
    PRODUCTS
    Kitchen Accessories
    Cabinets
    Pictures and Frames
    MASCO
  • 17. An American manufacturers subsidiary of Newell Rubbermaid.
    Head office in NorthCalifornia, USA.
    It is one of the fortune 500 companies.
    PRODUCTS
    Sheds,Stepstools
    Shelvings
    Kitchens Accessories
    Pictures Frames
    RUBBERMAID
  • 18. It is leading UK based company.
    Incorporated in 1964 in London.
    Headquarters in london UK
    Products
    Kitchen cabinets
    Doors
    Floorings
    Galiform
  • 19. IKEA vision "To create a better everyday life for the many people.”
    IKEA aims to provide product also to those who can’t spend huge money.
    Our market positioning statement is "Your partner in better living. We do our part, you do yours. Together we save money."
    IKEA PRODUCT POSITIONING
  • 20. By Developing stylish Retail Outlets in different areas
    CO. spending huge amount on advertisment
    of their products.
    IKEA PRODUCT POSITIONING
  • 21. Wide range of products according to the need of consumers.
    Products available for different sections of the society.
    Products adaptation according to the need of different market.
    Diversify product line and product depth.
    PRODUCT STRATEGY
  • 22. Low priced furniture store provides reassemble furniture and casual furniture.
    Most of IKEA’s product are stylish that makes the company unique.
    Concept of Flat packaging which makes it easier to consumers to transport the furniture.
    PRODUCT STRATEGY
  • 23. IKEA designs its own furniture.
    IKEA offers a variety of style for interested
    consumers to choose from.
    PRODUCT STRATEGY
  • 24. High Profile advertisment campaigns.
    (spending 70% of annual marketing budget in printing catalogs.)
    Upon entry to IKEA store shoppers are guided properly.
    Online shopping
    IKEA providing home delivery serice to its customers.
    PROMOTION STRATEGY
  • 25. After sale service to the customers.
    Online advertisments.
    PROMOTION STRATEGY
  • 26. IKEA’S low priced create appeal amongst its customers in touch.(Its vital to keep price as low as possible when retail sector is in depression)
    IKEA pricing strategy targets consumers with limited financial resources
    The co. must ensurethat it is always recognised as having the lowest prices on the market in the future.
    PRICING STRATEGY
  • 27. IN EUROPE
    IKEA is planning to open 10 new stores in europe.
    Russia is a potential market for IKEA because the economy of Russia is expanding.
    Germany is a largest market of IKEA.
    Future growth of IKEA in selected countries
  • 28. IN NORTH AMERICAS
    America market can be tough for IKEA as there
    Are big competitors like
    FORTUNEBRANDS,JARDEN,MASCO exists.
    IKEA planning to open 5 new store in USA.
    Future growth of IKEA in selected countries
  • 29. IN ASIA
    Asia is a large potential market for IKEA
    IKEA is planning to enter in INDIA
    In 2011 IKEA is going to open its store in MALAYSIA
    CHINA,JAPAN and SINGAPORE is profitable market to expand.
    Future growth of IKEA in selected countries
  • 30. IN AUSTRALIA
    AUSTRALIA is a big market for IKEA.There is always demand for ready to assemble furniture.
    IKEA increasing employees in there stores
    IKEA is currently operating in all the states of AUSTRALIA and planning to increase its stores.
    Future growth of IKEA in selected countries
  • 31. Currently IKEA is not operating in LATIN AMERICA.(MEXICO,BRAZIL,CHILE,ECUDOR)
    AFRICA can be a profitable market for IKEA (SOUTH AFRICA)
    In ASIA, INDIA is a big potential market.
    IKEA is planning to open new store is china.
    POTENTIAL MARKET FOR IKEA
  • 32. IKEA is a well know global brand with hundreds of stores across the world.
    IKEA Passion combines designs,low prices economical use of resources & responsibilty for people.
    IKEA is intent on becoming a leading example in developing a sustainable business.
    CONCLUSION