Raap Plus - Auto Credit Repair for Dealers

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Rebuild America Auto Program (RAAP) was established to provide everyone with an opportunity to get approved for an auto loan.

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Raap Plus - Auto Credit Repair for Dealers

  1. 1. • Introduction to Integration and RAAP Plus • Life Cycle of an Automotive Customer • Life Cycle Touch Points - Service & Sales • ROI Reporting & Tracking Direct M ail Emails Live Call Center Powered by LOM - Logic of Marketing Scan the QR-Code to Connect With Your Customers Or Visit Us at www.RAAP.com/dealer www.RAAP.com/dealer Introductory Offer: No Set-Up, Integration, Or Software Fees! Never Any Minimum Contracts To Sign! Your Guide To Customer Retention Connect To Your Customers ABC DeAlership Automotive Service SpeciAliSt MiChelle, HAppy AnniverSAry! Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed Service HourS Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Download the “ScanLife” app or any free QR-Code scanner app to your smartphone & Scan Here Now Dear Michelle Williams- Washingt on, Happy Anniversa ry!! We hope you’ve had a great 1st year enjoying your 2010 M M. To celebrate your anniversa ry we invite you to our dealership to receive a complime ntary car wash and inspection . As always, feel free to call me regarding your experienc e at our store. We are committe d to offering the highest level care to both you and your M M.Thank you for being a valued customer ! Warmest Regards, General Manager NameGeneral Manager PS: If you know of anyone looking for a new or pre-owne d vehicle, please send them to us for a test drive and they’ll receive a $25 service coupon. If they purchase , you’ll receive a $100 service coupon - just have them bring in the referral certificate . To get your free gift go to: www.Mic helleWilli amsWash ington.bu ymyAuto .us Use Security Code: Chk5M ABc DeAler SHip5555 W. Main StreetAnytown, FL 55555888-888- 8888 www.abc dealership .com $25.00 Service Coupon Expires: 10/07/12 Referred By: Michelle Williams -Washin gton Referral Certificate Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details. ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
  2. 2. There May Be Thousands Of Dollars in Business Hiding in Your Very Own Database! Tracking & Reporting Through real-time DMS integration, we’re directly on top of your customer activity, providing reports so accurate, sometimes we pleasantly surprise your customers just how fast we found out. RAAP plus gives a dealership maximum visibility into their customers, with all sent-notifications reflected in detailed ROI reports, and accurately reported customer retention numbers. • See customer response time on dealership visits after being touched • View exact services customers took once recovered • Find out exact results of e-mail, call and mail campaigns Our reports enable you to determine the revenue from each of our triggered communications, and thus pinpoint additional income derived from resultant customer visits. Our unique reporting also has the option of being manually viewed or automatically generated in either daily, weekly or monthly e-mail reports to any designated dealer recipient. RAAP plus will provide you with: Targeted Direct Marketing Campaigns Live Call solutions Market And Database Analysis Cross-Media Communications INTRODUCING…RAAP plus an Interactive Cross-Media Direct Marketing System developed specifically for the automotive industry. We utilize state-of-the-art smart marketing technologies to acquire new customers, retain existing customers, and grow both into loyal advocates through Consistent Customer Communications and Life Cycle Marketing. With our proven system, you will be able to automatically execute a timely, targeted and relevant communication to a particular customer, based on specific customer life cycle criteria. This results in the delivery of precisely targeted messages, offers, and/or recommendations to your customer on an individual basis and at the most optimal point in time possible. It’s the Right Message, with the Right Offer, to the Right Customer, at precisely the Right Time. With the precision this marketing program exhibits, our clients are experiencing significant increases in campaign performance, customer retention and revenue generating responses. Best of all, real-time campaign tracking and reporting allows for the complete analysis of campaign performances across all channels. This is a complete integrated marketing solution that unifies the sales and service departments maximizing customer retention and increasing the life value of your greatest asset, your customer. RSX SERVICE NOTICE IMPORTANT NOTICE Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Visit your own personal webpage: www.MichelleWilliamsWashington.servicemyAuto.us ABC DeAlership 5555 W. Main Street Anytown, FL 55555 888-888-8888 Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed security Code: Chk5m www.abcdealership.com Dear Michelle, Sincerely, Service Manager Name Service Manager As a Valued Customer of ABC Dealership, we have missed you in our Service Department. As you know, maintaining your 2010 Acura RSX is essential to its longevity and reliability. ABC Dealership would like to present you with this special offer for one of our Factory Trained Technicians to perform your vehicle’s service. To take advantage of your second notice special offer, visit us with this coupon or please contact me at 888-888-8888 to schedule your vehicle service. ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. $19.95 Upto $50.00 OFF$19.95 Upto $50.00 OFF Includes 5 qts. of oil; synthetic oils and diesels not included. Some models may be slightly higher.Coupon must be present- ed at time of write-up. Cannot be combined with other cou- pons or in-store specials. Does not include sales tax and haz- ardous waste disposal.See dealer for details.Expires 9/23/12 . Coupon must be presented at time of write-up. Cannot be com- binedwithothercouponsorin-storespecials.Cannotbeusedfor retail parts,tires or collision repair.Cannot exceed 20% discount of total parts and service bill.Does not include sales tax and haz- ardous waste disposal. See dealer for details. Expires 9/23/12 . Lube, Oil & Filter Change Any Parts & Service
  3. 3. The Life Cycle of an Automotive Customer Initial Lost Customer Recovery New Customer Acquisition Scheduled Maintenance Customer Recovery Declined Services Service Follow-Up Warranty Expiration Service Contract Follow-Up Equity Notification Lease Expiration Trade Cycle New Mover Purchase Follow-Up Birthday Service to Sales Conversion Interest Rate Rewards Vehicle Anniversary Bankruptcy Relationship marketing recognizes the long-term value of a customer and his or her preferences. The key is to attain a complete understanding of your customers’ needs. Our Automated Customer Retention System is about qualifying and then quantifying the immediate needs of your customer. Equity Notification – Customer in your DMS with a qualified equity position. of satisfied Car Buyers never return for service.70% of Car Buyers never return to purchase another vehicle. Many becausetheysimplylostcontact.75% Interest Rate Rewards – This notification solicits customers in your DMS who are in good standards with their auto loan and now able to lower their interest rate. Date:Voucher# Totheorderof: Memo: Amount: YOU HAVE EARNED IT, LOWER YOUR INTEREST RATE NOW! Endorse Here To the order of: The sum of: Date: Memo: P.S. Visit your own personal webpage: www.MichelleWilliamsWashington.buymyAuto.us Security Code: chk5m P.S. Visit your own personal webpage: www.MichelleWilliamsWashington.buymyAuto.us Security Code: chk5m P.S. Visit your own personal webpage: www.MichelleWilliamsWashington.buymyAuto.us Security Code: chk5m Date: Date: To the order of: The sum of: Memo: Endorse Here To the order of: The sum of: Memo: Endorse Here Date:Voucher# Totheorderof: Memo: Amount: Date:Voucher# Totheorderof: Memo: Amount: ©2008 American Marketing & Mailing Services, Inc. All Rights Reserved. Congratulations Michelle, If our records are correct, you have made 12 or more consecutive payments on your current auto loan and now may be able to lower your interest rate and payments! Wesley Chapel Nissan in conjunction with Rebuild America Auto Program™ have helped reestablish your credit to enable you to get the car you deserve at the interest rate you have earned. Reward yourself with lower rates on new or quality pre-owned vehicles now. We are contacting you in regards to a low interest rate offer which is about to expire. As a recipient of this notice, you have successfully made 12 or more payments on your current auto loan and it’s time to take advantage of our exclusive program on a new or quality pre-owned vehicle of your choice. We deal with only the best lenders in the country, helping us choose the lowest interest rate possible. Rebuild America Auto Program™ continues with their promise, “Rebuilding America’s credit one family at a time.” Sincerely, Glenn Gibson General Manager WESLEY CHAPEL NISSAN 28519 State Road 54, Wesley Chapel, FL 33544 813-751-1300 • www.WesleyChapelNissan.com Sales Hours: Mon - Sat: 8:30AM - 8PM Sun: 11AM - 6PM POTENTIAL SAVINGS ON $15,000 AUTO LOAN FOR 72 MONTHS MONTHLYPAYMENTS INTEREST RATES $346$329$312$296$280$265$250$236$222 18% $17 $34 $50 $66 $81 $96 $110 $124 16% 12% 10% 8% 6% 4% 2% 14% SAVIN G S LO W ER IN TEREST RAT E = LO W ER PA YM ENT WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAMTM WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAMTM Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA 09W-124875 05/30/2013 09W-124876 05/30/2013 100595E09E03 *100595E09E03* 09W-124877 05/30/2013 100595E09E02 *100595E09E02* 100595E09E01 *100595E09E01* 09W-12487505/30/201309W-12487605/30/201309W-12487705/30/2013 Expires 8/28/13 Expires 8/28/13 Expires 8/28/13 Expires8/28/13 Expires8/28/13 Expires8/28/13 Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 WesleyChapelNissan $500.00OFF WesleyChapelNissan $500.00 WesleyChapelNissan Upto$500.00 Must present up arrival. Cannot be used with any other offer. Must present up arrival. Cannot be used with any other offer. Must present up arrival. Cannot be used with any other offer. On new vehicle purchase only. Must spin wheel to determine amount. Redeemable on one to one rewards card. Wesley Chapel Nissan $500.00 OFF $500 OFF a New or Pre-owned Vehicle Wesley Chapel Nissan $500.00 $500 Trade In Bonus Wesley Chapel Nissan Up to $500.00 Up to $500 in Maintenance Bankruptcy (3 Notifications) – This is a time-sensitive notification that solicits customers who have just discharged their bankruptcy, or who have filed for bankruptcy and are nearing their discharge date. Discharged Notice OFFICIALNOTICE RAAP Department of Notification 700 12th Street NW Suite 700 Washington, DC 20005 Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Valid 14 days from 03/05/2013 Limited Time Availability From: Notification Department • RE: Pre-Qualification Offer Issuing Agency RAAP Department of Discharge Discharge Notice Discharge Date: 1/7/2013 Case #: 1200************ Official Filed Date: 3/3/2012 County Filed: HILLSBOROUGH Dear Michelle Williams-Washington, Your recent bankruptcy discharge may qualify you for a new or pre-owned automobile loan. The Rebuild America Auto Program™ works with many financial institutions nationwide that specialize in bankruptcy auto loans. Rebuild America Auto Program™ has contracted dealers in your area to help reestablish your credit. These dealers have to follow stringent guidelines to become a Rebuild America Auto Program™ partner. Their main concern is to help reestablish your credit after bankruptcy. Our process is secure, convenient and allows you to speak with one of our program experts. We have compiled some of your information that will streamline the qualification process. We will then match you to the closest Rebuild America Auto Program™ Dealer. Get qualified today. Call the 24-hour pre-qualification number 877.762.9910 enter 5916325640. The qualification process takes less than 5 minutes! Director of Bankruptcy Division www.rebuildamericaautoprogram.com Sincerely, *The Rebuild America Auto Program (“RAAP”) and its associated motor vehicle dealers (the “Dealer”) offer to assist customers in obtaining financing for the purchase of motor vehicles from that Dealer only. RAAP and the Dealer do not offer assistance in repairing credit history, credit reports or credit scores. RAAP is a private for-profit organization and is not affiliated with any governmental agency or department. Pre-Qualification Four or more points pre-qualifies you for the RAAP program. Your name: Michelle Williams-Washington Time at address: One year or less 1 point Over one year 2 points Time employed: One year or less 2 points One to two years 3 points Two years or more 4 points Credit rating: Loan through Bankruptcy 4 points New loan after Bankruptcy 3 points No new credit after Bankruptcy 2 points Behind after Bankruptcy 0 points Total Points = (Four points to pre-qualify) INCENTIVE PROGRAM* Please bring the following documents to complete your loan process: Current and valid driver’s license Last paycheck stub Proof of address Proof of insurance Current Phone & Utility bill Checkbook Discharge Mailing Notice Low Interest Rates Available Zero Down Payment Options New Car Program “Copyright © 2012 American Marketing & Mailing Services, Inc. All Rights Reserved” *See dealer for details. New Mover – This notification solicits the new movers to the neighborhood. WELCOME TO THE NEIGHBORHOOD! PLEASE COME IN FOR A ABC DEALERShIP Michelle, Call us today to schedule your next service appointment: 888-888-8888 WELCOME TO THE NEIGHBORHOOD! ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Visit your own personal webpage: Security Code: chk5m FREE 27 POINT INSPECTION AND OIL CHANGE FREE 27 POINT INSPECTION AND OIL CHANGE ONCE YOU’RE SETTLED AND IF IT’S TIME TO TRADE IN THOSE WHEELS, WE’LL GIVE YOU $500 OFF THE PURCHASE OF A NEW OR USED VEHICLE! www.abcdealership.com ANytOwN, FL 55555 5555 w. MAIN StREEt www.MichelleWilliamsWashington.servicemyAuto.us AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 Download the “ScanLife” app or any free QR-Code scanner app to your smartphone and SCAN HERE NOW! Download the “ScanLife” app or any free QR-Code scanner app to your smartphone and SCAN HERE NOW! WE KNOW YOU’RE BUSY UNPACKING, BUT ABC DEALERSHIP WOULD LIKE TO REMIND YOU TO NOT FORGET ABOUT THE VEHICLE THAT BROUGHT YOU HERE. WE’RE GLAD YOU’RE HERE! AT ABC Dealership, WE ARE YOUR AUTOMOTIVE SERVICE SPECIALISTS MIChELLE, WE’RE GLAD YOU’RE HERE! WE KNOW YOU’RE BUSY UNPACKING, BUT ABC DEALERSHIP WOULD LIKE TO REMIND YOU TO NOT FORGET ABOUT THE VEHICLE THAT BROUGHT YOU HERE. WELCOME TO THE NEIGHBORHOOD! WELCOME TO THE NEIGHBORHOOD! mail mail mail mail mail e-mail e-mail e-mail e-mail e-mail WARRANTY EXPIRATION – Reminder of upcoming warranty expiration. M WARRANTY INFORMATION ENCLOSED IMPORTANT NOTICE Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Download the “ScanLife” app or any free QR-Code scanner app to your smartphone & SCAN HERE NOW! Visit your own person al webpage: www.MichelleWilliamsWashington.servicemyAuto.us ABC DeAlership5555 W. Main StreetAnytown, FL 55555 888-888-8888 Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. security Code: Chk5m *100595E09E01* 100595 E09E01 Dear Michel le, We are aware that you are fast approa ching the end of your warran ty on your 2010 M. You will want to carefu lly consid er your option s before that date arrive s. This will allow you to make an inform ed decisi on with regard s to the future of your vehicl e needs. To assist you in this, ABC Dealer ship is extend ing a specia l offer to you. Contac t me and you will receiv e a Free, NO Obliga tion Trade- In Value Assess ment. Presen ting this letter to ABC Dealer ship entitl es you to $500 that can be applie d to a down paymen t, securi ty deposi t or your first paymen t. In order to take advant age of this specia l offer please contac t me at 888- 888-88 88 to schedu le your person al vehicl e evalua tion. We will see you soon at ABC Dealer ship! Sincer ely, Sales Manager NameGenera l Sales Manage r www.a bcdealership. com Purchase Retention Purchase Retention Purchase Retention Purchase Retention Purchase Retention TouchPoint12TouchPoint13TouchPoint14TouchPoint15TouchPoint16 live calls live calls live calls live calls live calls
  4. 4. Vehicle Anniversary – Happy Anniversary Wishes. Triggered annually on customer purchase date. ABC DeAlership Automotive Service SpeciAliSt MiChelle, HAppy AnniverSAry! Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed Service HourS Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Download the “ScanLife” app or any free QR-Code scanner app to your smartphone & Scan Here Now Dear Michelle Williams-Washington, Happy Anniversary!! We hope you’ve had a great 1st year enjoying your 2010 M M. To celebrate your anniversary we invite you to our dealership to receive a complimentary car wash and inspection. As always, feel free to call me regarding your experience at our store. We are committed to offering the highest level care to both you and your M M.Thank you for being a valued customer! Warmest Regards,General Manager Name General Manager PS: If you know of anyone looking for a new or pre-owned vehicle, please send them to us for a test drive and they’ll receive a $25 service coupon. If they purchase, you’ll receive a $100 service coupon - just have them bring in the referral certificate. To get your free gift go to: www.MichelleWilliamsWashington.buymyAuto.us Use Security Code: Chk5M ABc DeAlerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888 www.abcdealership.com $25.00 Service Coupon Expires: 10/07/12 Referred By: Michelle Williams-Washington Referral Certificate Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details. ©2011 America n Marketi ng & Mailing Service s, Inc. All Rights Reserve d. Sales Manager Name To the order of: Up to: Five Hundred Dollars 00/100 Trade-In Allowance Sales Manager TitleNot a CheCk - NoN-Negoti able Expires: 5/27/13 Mon - Wed: 9:00AM - 9:00PMThu - Sat: 12:00PM - 8:00PMSun: Closed SaleS HourS ABC DeAlershipAutomotive SAleS SpeciAliSt MiChelle,Your vehicle iS Worth cASh! trAde or Sell todAY! Dear Michelle Williams-Was hington, As a valued customer, we want to make you aware of your vehicle ownership status. Your Chrysler 300C is very valuable and we are interested in your vehicle. 3 options are currently available to you: 1. Extend and protect the life of your vehicle with an extended warranty. We are currently offering $150.00 OFF and special financing.2. Trade for a new or pre-owned vehicle. Trade values are high - NOW is the best time to trade for a new or pre-owned vehicle. AND - you will receive an extra $500.00 Trade-In Allowance. Bring the certificate at the bottom of this letter when you visit.3. Sell us your vehicle - take the cash!! Contact us for a QuICK consultation . No pressure or commitment ! our vehicle evaluation takes only 20 minutes. Call 888-888-8888 to schedule your FREE consultation today! Sales Manager NameSales Manager Title ABC DeAlership5555 W. Main Street Anytown, FL 55555 888-888-888 8 www.abcdealership.com To get your free gift go to:www.MichelleWilliamsWashington.buy myauto.usUse Security Code: Chk5M aBC DealerSHIp5555 W. Main Street Anytown, FL 55555 888-888-8888 • www.abcdeale rship.com $500.00 ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details. Michelle Williams-Washington9427 Corporate lake Drtampa, Fl 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Download the “Scanlife” app orany free Qr-Code scanner appto your smartphone & SCaN Here Now! trade CYCLE (6 Notifications) – Trade in, sell back, upgrade message to customers highly probable to trade up. Up to 6 notifications. Purchase Retention Purchase Retention Purchase Retention Purchase Retention SERVICE to SALES – Trade in, sell back, purchase/lease message to service customers that never purchased before, with good trade options. Sales Manager Name To the order of: Up to: Five Hundred Dollars 00/100 Trade-In Allowance Sales Manager Title Not a check - NoN-Negotiable Expires: 5/27/13 Mon - Wed: 9:00AM - 9:00PM Thu - Sat: 12:00PM - 8:00PM Sun: Closed SaleS HourS ABC DeAlership Automotive Service SpeciAliSt MiChelle, We like Your vehicle! Dear Michelle Williams-Washington, Thank you for visiting our service department recently. We noticed the condition of your vehicle and would like to buy it! In the past few weeks, we have depleted our pre-owned inventory and are in need of restocking our sales lot with quality vehicles, such as yours! With currently high trade-in values, now is the BEST time for existing customers to sell ABC Dealership their vehicle. And if you are considering the purchase of another vehicle, there is no better time in the market than right now to work with our dealership to give yourself a great deal. Contact us for a Free evaluation of your existing vehicle. No pressure or commitment! our vehicle evaluation takes only 20 minutes. Once you know what your vehicle is worth, you have 2 options: 1. Sell us your vehicle and take the cash. 2. Trade for a new or pre-owned vehicle and get an additional $500.00 Trade-In Allowance. Call 888-888-8888 to schedule your FREE evaluation today! Sales Manager Title aBC DealerSHip 5555 W. Main Street Anytown, FL 55555 888-888-8888 www.abcdealership.com To get your free gift go to: www.MichelleWilliamsWashington.buymyauto.us Use Security code: chk5M aBC DealerSHip 5555 W. Main Street Anytown, FL 55555 888-888-8888 • www.abcdealership.com $500.00 ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Must be presented at time of write up. cannot be combined with any other offers or in-store specials. See dealer for details. Michelle Williams-Washington 9427 corporate lake Dr tampa, Fl 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Download the “Scanlife” app or any free Qr-Code scanner app to your smartphone & SCaN Here Now! Sales Manager Name Birthday – Triggered by a customer’s birthday as recorded when they purchase a vehicle. ©2013AmericanMarketing&MailingServices,Inc.AllRightsReserved Michelle! Michelle! Best wishes on your birthday and throughout the coming year. May your future be filled with much happiness. of Anytown ABC Dealership Service Manager Happy Birthday Michelle! You didn’t think we forgot did you? In honor of your special day, please accept this special birthday offer from us to you. If there is anything we can do for you, do not hesitate to call us. Dear Michelle, Go to: www.MichelleWilliamsWashington.servicemyAuto.usSecurity Code: chk5m 5555 W. Main Street - Anytown, FL - 55555 - 888-888-8888 www.abcdealership.com OIL & FILTERCHANGE $XX.XXINCLUDES: • Up to 5 quarts of genuine oil • Genuine oil filter • Top off all fluids • Multi-Point Inspection Coupon must be presente d at time of write up. Cannot be combine d with other coupons or in-store specials. See dealer for complete details. Expires 8/29/13 OPCOD E1 Service Manager Name Life Cycle Touch Points Customer Recovery (6 Notifications) – Recover customers who have not been back to the dealership for their regularly scheduled maintenance and are overdue for service. ABC DeAlership Date: Vouche r#:Totheorderof: Memo: ABCDealershipAmount:$19.95 09W-1 24875 01/17/2013 Expire s4/17/1 3 Includes 5 qts. of oil; synthetic oil and diesels not included. Some models may be slightly higher. Coupon must be presented at time of write-up. Cannot be combined with any other coupons or in-store specials. Does not include sales tax and hazardous waste disposal. See dealer for details. Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634 -0000 Endors e Here To the order of: The sum of: 09W-124875 Date: ABC Dealership $19.95 Lube, Oil and Filter Change for only $19.95 01/17/ 2013 Memo: Expire s 4/17/1 3 P.S. Visit your own personal webpage: P.S. Visit your own person al webpage: Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed 5555 W. Main Street • Anytown, FL 55555 • 888-888-8888 www.MichelleWilliamsWashington.servicemyAuto.us Dear Michelle, Service Manager NameService Manager Sincerely, www.MichelleWilliamsWashington.servicemyAuto.us Coupon must be presented at time of write-up. Cannot be combined with other coupons or in-store specials. Cannot be used for retail parts, tires or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and hazardous waste disposal. See dealer for details. Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634 -0000 Endors e Here To the order of: The sum of: 09W-124876 Date: ABC Dealership $50.00 OFF $50.00 OFF Any Parts or Service 01/17/ 2013 Memo: Expire s 4/17/1 3 P.S. Visit your own person al webpage: www.MichelleWilliamsWashington.servicemyAuto.us Coupon must be presented at time of write-up. Cannot be combined with other coupons or in-store specials. Cannot be used for retail parts, tires or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and hazardous waste disposal. See dealer for details. Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634 -0000 Endors e Here To the order of: The sum of: 10059 5E09E 03 *100595E09E03* 09W-124877 Date: ABC Dealership $100.00 OFF $100.00 OFF Any Parts or Service 01/17/ 2013 Memo: Expire s 4/17/1 3 P.S. Visit your own person al webpage: www.MichelleWilliamsWashington.servicemyAuto.us Date: Vouche r#:Totheorderof: Memo: ABCDealershipAmount:$50.00OFF 09W-1 24876 01/17/2013 Expire s4/17/1 3 Date: Vouche r#:Totheorderof: Memo: ABCDealershipAmount:$100.00OFF 09W-1 24877 01/17/2013 Expire s4/17/1 3 10059 5E09E 02 *100595E09E02* 10059 5E09E 01 *100595E09E01* www.abcdealersh ip.com At ABC Dealership, We Are Your Automotive Service Specialists ABC DEALErShiP Security Code: Chk5m ©2008 American Marketing & Mailing Services, Inc. All Rights Reserved. Security Code: Chk5M Security Code: Chk5M Security Code: Chk5M Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA As you are a loyal Honda owner, I would like to give you these exclusive discount checks. These checks are yours to use in our Service Department on any vehicle you own. You can also give them to friends and family as a gift. They are fully personalized with your current name and address so just sign the endorsement line to validate them. Your exclusive Honda discounts include: • lube, Oil and Filter Change for only $19.95 • $50.00 OFF Any parts or service • $100.00 OFF Any parts or serviceWe are extending these generous offers to you as an invitation to come in and experience our unbeatable custom er service and vehicle expertise. Scheduled Maintenance – Customers that are due for their first service or due for their next regularly scheduled service. ABC DeAlership AUTOMOTIVE SERVICE SPECIALISTS ABC DEALERShIP Michelle, www.MichelleWilliamsWashington.servicemyAuto.us securit y Code: chk5m P.S.- Visit your own personal webpage: Dear Michelle,I would like to invite you to take advantage of ABC Dealership’s unbeatable customer service and vehicle expertise program. Our records indicate that your 2010 Toyota may be due for service. We typically recommend that regular maintenance begins around this time to help maintain and extend the life your vehicle. ABC Dealership is extending this generous offer below to you as an invitation to come in and have your vehicle serviced by our experienced Toyota experts. We are confident you will be very pleased with what we have to offer. 888-888-8888 5555 W. Main Street • Anytown, FL 55555Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed Our recOrds indicate yOur 2010 caMry needs service Sincerely, Service Manager Name Service Manager NameService Manager www.abcdealership.com ©2011 America nMarketi ng&Mailing Services ,Inc.AllRightsReserve d. Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Includes 5 qts of oil, synthetic oils and diesels not included. Some models may be higher. Coupon must be presented at time of write up. Cannot be combined with other coupons or in-store specials. Does not include sales tax and hazard waste disposal. Expires 3/03/13 Coupon must be presented at time of write up. Cannot be combined with other coupons or in-store specials. Cannot be used for retail parts, tires, or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and hazard waste disposal. Coupon must be presented at time of write up. Cannot be combined with other coupons or in-store specials. Cannot be used for retail parts, tires, or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and hazard waste disposal. Expires 3/03/13 Expires 3/03/13 Any Parts and ServiceDescription of Offer Name of Special Any Parts and ServiceDescription of Offer Name of Special Lube, Oil & FilterChangeDescription of Offer Name of Special $19.95 $50.00 OFF $100.00 OFF $19.95 $50.00 OFF $100.00 OFF TouchPoint1 TouchPoint6TouchPoint7TouchPoint8TouchPoint9 TouchPoint2TouchPoint3TouchPoint4TouchPoint5 Declined services – Drives back customers who declined recommended services. Triggered by operation code. RSX SERVICE NOTICE ENDORSEHERE *SERvicEDiScOuNtvOucHER Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Dear Michelle, Includes 5 qts. of oil; synthetic oils and diesels not included. Some models may be slightly higher. Coupon must be presented at time of write-up. Cannot be combined with other coupons or in-store specials. Does not include sales tax and hazardous waste disposal. See dealer for details. 1001 Date: $19.95 Lube, Oil and Filter Change To the Order of: The sum of: Memo: $19.95 Non Negotiable • Not A Check ABC Dealership Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000 Expires 3/03/13 01/17/2013 ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Security Code: Chk5M Visit your own personal webpage: www.MichelleWilliamsWashington.servicemyAuto.us ABC DeAlerShip5555 W. Main StreetAnytown, FL 55555 888-888-8888 Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed I would like to invite you to take advantage of ABC Dealershi p’s unbeatabl e customer service and vehicle expertise program. Our records indicate that your 2010 Chevrolet Avalanche may be due for service. ABC Dealershi p, is extending this generous offer below to you as an invitatio n to come in and have your vehicle serviced by our experienc ed Chevrolet experts. We are confident you will be very pleased with what we have to offer. To take advantage of your special offer, visit us with this discount check or please contact me at 888-888-8 888 to schedule your next vehicle service. Sincerely , Service Manager NameService Manager www.abcdealership.com Service Retention Service Retention Service Retention Service Retention Service FOLLOW-UP – Follow up with customers on their service experience with a 3 question, 1-5 rating survey. LEASE EXPIRATION (6 Notifications) – Reminder of upcoming lease expiring. ABC DeAlership Automotive Service SpeciAliSt MiChelle, Your leASe iS About to expire! Mon - Sat 9AM to 9PM Sun 12PM to 6PM SALES HOURS: Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Dear Michelle Williams-Washington,According to our records, your 2010 M M’s lease will be expiring within a few months. If you are approaching your mileage limitations, or would like to find out what your lease return options are, please feel free to contact us at 888-888-8888.Our trained and professional sales team is here to assist you. We have extensive knowledge and vehicle leasing expertise to help you make the right decision. As a loyal customer, we would like to gain your interest in returning your vehicle early by providing you a $500.00 Loyalty certificate to help cover the cost of your lease return if you purchase or lease a new vehicle from us within 30 days. Feel free to call us at 888-888-8888 or visit us online at to schedule your appointment.Warmest Regards,General Manager Name General Manager To get your free gift go to: www.MichelleWilliamsWashington.buymyAuto.usUse Security Code: Chk5M ABC DEALERSHip5555 W. Main StreetAnytown, FL 55555888-888-8888 ©2011 America n Marketi ng & Mailing Service s, Inc. All Rights Reserve d. LEASE EXPIRATION NOTICE Service Contract Follow-up (3 Notifications) – This notification solicits extended warranty benefits to customers who purchased a vehicle but did not take advantage of an extended warranty. TOOPENREMOVETHISSTUBANDPEELBACKTOPSHEET TOOPENREMOVETHISSTUBANDPEELBACKTOPSHEET ENDORSEHERE Vehicle SerVice contract information inSide ABC DEALERSHIP Automotive Service SpeciAliSt donotdiScard Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA download the “Scanlife” app or any free Qr-code scanner app to your smartphone & SCAN HERE NOW! ABC DEALERSHIP Automotive Service SpeciAliSt ABC DeAlership 888-888-8888 • www.abcdealership.com Cannot be combined with other offers or in-store specials. See dealer for details and exclusions. MICHELLE, tAke AdvAntAge of extended coverAge. Service Manager Name The sum of: To the Order of: Your Next Vehicle Service Contract Purchase Michelle Williams-Washington Service Contract Discount servic e Manag er Not a CheCk - NoN-N egoti able Expires 7/15/13 Dear Michelle Williams-Washington, We hope you are enjoying your Volvo that you purchased from ABC Dealership. I was reviewing your purchase, and our records indicate you may not have taken advantage of extended coverage on your 2013 Volvo XC60. This coverage offers benefits that handle the cost to repair or replace parts that suffer mechanical and/or electrical failure after the manufacturer’s warranty expires. They also help eliminate surprise repair costs, and are available with the extras you need including emergency roadside assistance, trip interruption, rental car benefits, and more… You can take your Volvo to your dealer for repairs, especially when something unexpected happens, without worrying about the cost of the repair. With these benefits, you can experience the comfort and security of driving a well-maintained vehicle with: • Enhanced Vehicle Reliability • Optimal Vehicle Performance • Realize Maximum Resale Value • Assured Warranty Coverage • No Surprise Out-Of-Pocket Cost For more information, please call 888-888-8888 today! If you are currently covered under a Vehicle Service Contract, please let me know so we can update our records. For a limited time, receive $150 OFF your extended warranty purchase. Service Manager Name Service Manager I look forward to hearing from you. ABC DeAlership 5555 W. Main Street Anytown, FL 55555 888-888-8888 www.abcdealership.com To get your free gift go to: www.MichelleWilliamsWashington.buymyauto.us Use Security Code: Chk5M $150.00 Off5555 W. Main Street Mon - Fri: 7:30AM - 6PM Sat & Sun: Closed serviCe hours ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Anytown, FL 55555 Purchase Retention Purchase Retention Dear Michelle Williams-Washington, Refer a friend or family member for service and receive: 20% OFF Any Accessories or a FREE Oil Change! For Purchasing Your Vehicle at ABC Dealership. ABC Dealership www.MichelleWilliaMsWashington.servicemyauto.us Security Code: Chk5M Sincerely, At ABC Dealership we take pride in our commitment to give our customers complete satisfaction and service. I want to personally thank you for giving us the opportunity to sell you your vehicle. As an added bonus for purchasing your vehicle at ABC Dealership, we are offering you 20% OFF Any Accessories or a FREE Oil Change when you refer a friend or family to ABC Dealership. Attached is a Friends & Family Gift Card, that is yours to share with those nearest to you! Your safety, convenience and satisfaction are our main concerns. If you have any comments, questions or concerns please do not hesitate to call ABC Dealership at 888-888-8888. We value your business and look forward to continue providing you, your family, and friends with complete sales & service satisfaction. To schedule your next service appointment please give us a call at 888-888-8888 or please visit us online at www.abcdealership.com. Service Manager Name Service Manager Name ABC Dealership Service Manager P.S - Visit your own personal webpage: Thank You, Michelle! Includes up to 5 qts. of oil; synthetic oil and diesels not included. Some models may be slightly higher. Max service discount $100.00. Does not include sales tax and hazard waste fee. FRIENDS & FAMILY GIFT CARD Service Manager 20% OFF $9.95 OR WILD CARD OFFER ANY MAJOR SERVICE OIL CHANGE & TIRE ROTATION To schedule your next service appointment please give us a call at 888-888-8888 or please visit us online at www.abcdealership.com. MICHELLEWILLIAMS-WASHINGTON SERVICE SPECIALS ABC DEALERSHIP Courtesy of: & Location: aBc DealeRship 5555 W. Main Street • Anytown, FL 55555 888-888-8888 Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed www.abcdealership.com ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA NOTE: Remove & retain the ABC Dealership Gift Card. Purchase FOLLOW-UP – Customer Thank You after purchase. TouchPoint10TouchPoint11 Service Retention mail mail mail mail e-mail e-mail e-mail e-mail e-mail live calls live calls live calls live calls mail mail mail mail mail mail e-mail e-mail e-mail e-mail e-mail e-mail live calls live calls live calls live calls live calls live calls
  5. 5. Vehicle Anniversary – Happy Anniversary Wishes. Triggered annually on customer purchase date. ABC DeAlership Automotive Service SpeciAliSt MiChelle, HAppy AnniverSAry! Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed Service HourS Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Download the “ScanLife” app or any free QR-Code scanner app to your smartphone & Scan Here Now Dear Michelle Williams-Washington, Happy Anniversary!! We hope you’ve had a great 1st year enjoying your 2010 M M. To celebrate your anniversary we invite you to our dealership to receive a complimentary car wash and inspection. As always, feel free to call me regarding your experience at our store. We are committed to offering the highest level care to both you and your M M.Thank you for being a valued customer! Warmest Regards,General Manager Name General Manager PS: If you know of anyone looking for a new or pre-owned vehicle, please send them to us for a test drive and they’ll receive a $25 service coupon. If they purchase, you’ll receive a $100 service coupon - just have them bring in the referral certificate. To get your free gift go to: www.MichelleWilliamsWashington.buymyAuto.us Use Security Code: Chk5M ABc DeAlerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888 www.abcdealership.com $25.00 Service Coupon Expires: 10/07/12 Referred By: Michelle Williams-Washington Referral Certificate Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details. ©2011 America n Marketi ng & Mailing Service s, Inc. All Rights Reserve d. Sales Manager Name To the order of: Up to: Five Hundred Dollars 00/100 Trade-In Allowance Sales Manager TitleNot a CheCk - NoN-Negoti able Expires: 5/27/13 Mon - Wed: 9:00AM - 9:00PMThu - Sat: 12:00PM - 8:00PMSun: Closed SaleS HourS ABC DeAlershipAutomotive SAleS SpeciAliSt MiChelle,Your vehicle iS Worth cASh! trAde or Sell todAY! Dear Michelle Williams-Was hington, As a valued customer, we want to make you aware of your vehicle ownership status. Your Chrysler 300C is very valuable and we are interested in your vehicle. 3 options are currently available to you: 1. Extend and protect the life of your vehicle with an extended warranty. We are currently offering $150.00 OFF and special financing.2. Trade for a new or pre-owned vehicle. Trade values are high - NOW is the best time to trade for a new or pre-owned vehicle. AND - you will receive an extra $500.00 Trade-In Allowance. Bring the certificate at the bottom of this letter when you visit.3. Sell us your vehicle - take the cash!! Contact us for a QuICK consultation . No pressure or commitment ! our vehicle evaluation takes only 20 minutes. Call 888-888-8888 to schedule your FREE consultation today! Sales Manager NameSales Manager Title ABC DeAlership5555 W. Main Street Anytown, FL 55555 888-888-888 8 www.abcdealership.com To get your free gift go to:www.MichelleWilliamsWashington.buy myauto.usUse Security Code: Chk5M aBC DealerSHIp5555 W. Main Street Anytown, FL 55555 888-888-8888 • www.abcdeale rship.com $500.00 ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details. Michelle Williams-Washington9427 Corporate lake Drtampa, Fl 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Download the “Scanlife” app orany free Qr-Code scanner appto your smartphone & SCaN Here Now! trade CYCLE (6 Notifications) – Trade in, sell back, upgrade message to customers highly probable to trade up. Up to 6 notifications. Purchase Retention Purchase Retention Purchase Retention Purchase Retention SERVICE to SALES – Trade in, sell back, purchase/lease message to service customers that never purchased before, with good trade options. Sales Manager Name To the order of: Up to: Five Hundred Dollars 00/100 Trade-In Allowance Sales Manager Title Not a check - NoN-Negotiable Expires: 5/27/13 Mon - Wed: 9:00AM - 9:00PM Thu - Sat: 12:00PM - 8:00PM Sun: Closed SaleS HourS ABC DeAlership Automotive Service SpeciAliSt MiChelle, We like Your vehicle! Dear Michelle Williams-Washington, Thank you for visiting our service department recently. We noticed the condition of your vehicle and would like to buy it! In the past few weeks, we have depleted our pre-owned inventory and are in need of restocking our sales lot with quality vehicles, such as yours! With currently high trade-in values, now is the BEST time for existing customers to sell ABC Dealership their vehicle. And if you are considering the purchase of another vehicle, there is no better time in the market than right now to work with our dealership to give yourself a great deal. Contact us for a Free evaluation of your existing vehicle. No pressure or commitment! our vehicle evaluation takes only 20 minutes. Once you know what your vehicle is worth, you have 2 options: 1. Sell us your vehicle and take the cash. 2. Trade for a new or pre-owned vehicle and get an additional $500.00 Trade-In Allowance. Call 888-888-8888 to schedule your FREE evaluation today! Sales Manager Title aBC DealerSHip 5555 W. Main Street Anytown, FL 55555 888-888-8888 www.abcdealership.com To get your free gift go to: www.MichelleWilliamsWashington.buymyauto.us Use Security code: chk5M aBC DealerSHip 5555 W. Main Street Anytown, FL 55555 888-888-8888 • www.abcdealership.com $500.00 ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Must be presented at time of write up. cannot be combined with any other offers or in-store specials. See dealer for details. Michelle Williams-Washington 9427 corporate lake Dr tampa, Fl 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Download the “Scanlife” app or any free Qr-Code scanner app to your smartphone & SCaN Here Now! Sales Manager Name Birthday – Triggered by a customer’s birthday as recorded when they purchase a vehicle. ©2013AmericanMarketing&MailingServices,Inc.AllRightsReserved Michelle! Michelle! Best wishes on your birthday and throughout the coming year. May your future be filled with much happiness. of Anytown ABC Dealership Service Manager Happy Birthday Michelle! You didn’t think we forgot did you? In honor of your special day, please accept this special birthday offer from us to you. If there is anything we can do for you, do not hesitate to call us. Dear Michelle, Go to: www.MichelleWilliamsWashington.servicemyAuto.usSecurity Code: chk5m 5555 W. Main Street - Anytown, FL - 55555 - 888-888-8888 www.abcdealership.com OIL & FILTERCHANGE $XX.XXINCLUDES: • Up to 5 quarts of genuine oil • Genuine oil filter • Top off all fluids • Multi-Point Inspection Coupon must be presente d at time of write up. Cannot be combine d with other coupons or in-store specials. See dealer for complete details. Expires 8/29/13 OPCOD E1 Service Manager Name Life Cycle Touch Points Customer Recovery (6 Notifications) – Recover customers who have not been back to the dealership for their regularly scheduled maintenance and are overdue for service. ABC DeAlership Date: Vouche r#:Totheorderof: Memo: ABCDealershipAmount:$19.95 09W-1 24875 01/17/2013 Expire s4/17/1 3 Includes 5 qts. of oil; synthetic oil and diesels not included. Some models may be slightly higher. Coupon must be presented at time of write-up. Cannot be combined with any other coupons or in-store specials. Does not include sales tax and hazardous waste disposal. See dealer for details. Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634 -0000 Endors e Here To the order of: The sum of: 09W-124875 Date: ABC Dealership $19.95 Lube, Oil and Filter Change for only $19.95 01/17/ 2013 Memo: Expire s 4/17/1 3 P.S. Visit your own personal webpage: P.S. Visit your own person al webpage: Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed 5555 W. Main Street • Anytown, FL 55555 • 888-888-8888 www.MichelleWilliamsWashington.servicemyAuto.us Dear Michelle, Service Manager NameService Manager Sincerely, www.MichelleWilliamsWashington.servicemyAuto.us Coupon must be presented at time of write-up. Cannot be combined with other coupons or in-store specials. Cannot be used for retail parts, tires or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and hazardous waste disposal. See dealer for details. Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634 -0000 Endors e Here To the order of: The sum of: 09W-124876 Date: ABC Dealership $50.00 OFF $50.00 OFF Any Parts or Service 01/17/ 2013 Memo: Expire s 4/17/1 3 P.S. Visit your own person al webpage: www.MichelleWilliamsWashington.servicemyAuto.us Coupon must be presented at time of write-up. Cannot be combined with other coupons or in-store specials. Cannot be used for retail parts, tires or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and hazardous waste disposal. See dealer for details. Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634 -0000 Endors e Here To the order of: The sum of: 10059 5E09E 03 *100595E09E03* 09W-124877 Date: ABC Dealership $100.00 OFF $100.00 OFF Any Parts or Service 01/17/ 2013 Memo: Expire s 4/17/1 3 P.S. Visit your own person al webpage: www.MichelleWilliamsWashington.servicemyAuto.us Date: Vouche r#:Totheorderof: Memo: ABCDealershipAmount:$50.00OFF 09W-1 24876 01/17/2013 Expire s4/17/1 3 Date: Vouche r#:Totheorderof: Memo: ABCDealershipAmount:$100.00OFF 09W-1 24877 01/17/2013 Expire s4/17/1 3 10059 5E09E 02 *100595E09E02* 10059 5E09E 01 *100595E09E01* www.abcdealersh ip.com At ABC Dealership, We Are Your Automotive Service Specialists ABC DEALErShiP Security Code: Chk5m ©2008 American Marketing & Mailing Services, Inc. All Rights Reserved. Security Code: Chk5M Security Code: Chk5M Security Code: Chk5M Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA As you are a loyal Honda owner, I would like to give you these exclusive discount checks. These checks are yours to use in our Service Department on any vehicle you own. You can also give them to friends and family as a gift. They are fully personalized with your current name and address so just sign the endorsement line to validate them. Your exclusive Honda discounts include: • lube, Oil and Filter Change for only $19.95 • $50.00 OFF Any parts or service • $100.00 OFF Any parts or serviceWe are extending these generous offers to you as an invitation to come in and experience our unbeatable custom er service and vehicle expertise. Scheduled Maintenance – Customers that are due for their first service or due for their next regularly scheduled service. ABC DeAlership AUTOMOTIVE SERVICE SPECIALISTS ABC DEALERShIP Michelle, www.MichelleWilliamsWashington.servicemyAuto.us securit y Code: chk5m P.S.- Visit your own personal webpage: Dear Michelle,I would like to invite you to take advantage of ABC Dealership’s unbeatable customer service and vehicle expertise program. Our records indicate that your 2010 Toyota may be due for service. We typically recommend that regular maintenance begins around this time to help maintain and extend the life your vehicle. ABC Dealership is extending this generous offer below to you as an invitation to come in and have your vehicle serviced by our experienced Toyota experts. We are confident you will be very pleased with what we have to offer. 888-888-8888 5555 W. Main Street • Anytown, FL 55555Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed Our recOrds indicate yOur 2010 caMry needs service Sincerely, Service Manager Name Service Manager NameService Manager www.abcdealership.com ©2011 America nMarketi ng&Mailing Services ,Inc.AllRightsReserve d. Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Includes 5 qts of oil, synthetic oils and diesels not included. Some models may be higher. Coupon must be presented at time of write up. Cannot be combined with other coupons or in-store specials. Does not include sales tax and hazard waste disposal. Expires 3/03/13 Coupon must be presented at time of write up. Cannot be combined with other coupons or in-store specials. Cannot be used for retail parts, tires, or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and hazard waste disposal. Coupon must be presented at time of write up. Cannot be combined with other coupons or in-store specials. Cannot be used for retail parts, tires, or collision repair. Cannot exceed 20% discount of total parts and service bill. Does not include sales tax and hazard waste disposal. Expires 3/03/13 Expires 3/03/13 Any Parts and ServiceDescription of Offer Name of Special Any Parts and ServiceDescription of Offer Name of Special Lube, Oil & FilterChangeDescription of Offer Name of Special $19.95 $50.00 OFF $100.00 OFF $19.95 $50.00 OFF $100.00 OFF TouchPoint1 TouchPoint6TouchPoint7TouchPoint8TouchPoint9 TouchPoint2TouchPoint3TouchPoint4TouchPoint5 Declined services – Drives back customers who declined recommended services. Triggered by operation code. RSX SERVICE NOTICE ENDORSEHERE *SERvicEDiScOuNtvOucHER Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Dear Michelle, Includes 5 qts. of oil; synthetic oils and diesels not included. Some models may be slightly higher. Coupon must be presented at time of write-up. Cannot be combined with other coupons or in-store specials. Does not include sales tax and hazardous waste disposal. See dealer for details. 1001 Date: $19.95 Lube, Oil and Filter Change To the Order of: The sum of: Memo: $19.95 Non Negotiable • Not A Check ABC Dealership Michelle Williams-Washington 9427 Corporate Lake DrTampa, FL 33634-0000 Expires 3/03/13 01/17/2013 ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Security Code: Chk5M Visit your own personal webpage: www.MichelleWilliamsWashington.servicemyAuto.us ABC DeAlerShip5555 W. Main StreetAnytown, FL 55555 888-888-8888 Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed I would like to invite you to take advantage of ABC Dealershi p’s unbeatabl e customer service and vehicle expertise program. Our records indicate that your 2010 Chevrolet Avalanche may be due for service. ABC Dealershi p, is extending this generous offer below to you as an invitatio n to come in and have your vehicle serviced by our experienc ed Chevrolet experts. We are confident you will be very pleased with what we have to offer. To take advantage of your special offer, visit us with this discount check or please contact me at 888-888-8 888 to schedule your next vehicle service. Sincerely , Service Manager NameService Manager www.abcdealership.com Service Retention Service Retention Service Retention Service Retention Service FOLLOW-UP – Follow up with customers on their service experience with a 3 question, 1-5 rating survey. LEASE EXPIRATION (6 Notifications) – Reminder of upcoming lease expiring. ABC DeAlership Automotive Service SpeciAliSt MiChelle, Your leASe iS About to expire! Mon - Sat 9AM to 9PM Sun 12PM to 6PM SALES HOURS: Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Dear Michelle Williams-Washington,According to our records, your 2010 M M’s lease will be expiring within a few months. If you are approaching your mileage limitations, or would like to find out what your lease return options are, please feel free to contact us at 888-888-8888.Our trained and professional sales team is here to assist you. We have extensive knowledge and vehicle leasing expertise to help you make the right decision. As a loyal customer, we would like to gain your interest in returning your vehicle early by providing you a $500.00 Loyalty certificate to help cover the cost of your lease return if you purchase or lease a new vehicle from us within 30 days. Feel free to call us at 888-888-8888 or visit us online at to schedule your appointment.Warmest Regards,General Manager Name General Manager To get your free gift go to: www.MichelleWilliamsWashington.buymyAuto.usUse Security Code: Chk5M ABC DEALERSHip5555 W. Main StreetAnytown, FL 55555888-888-8888 ©2011 America n Marketi ng & Mailing Service s, Inc. All Rights Reserve d. LEASE EXPIRATION NOTICE Service Contract Follow-up (3 Notifications) – This notification solicits extended warranty benefits to customers who purchased a vehicle but did not take advantage of an extended warranty. TOOPENREMOVETHISSTUBANDPEELBACKTOPSHEET TOOPENREMOVETHISSTUBANDPEELBACKTOPSHEET ENDORSEHERE Vehicle SerVice contract information inSide ABC DEALERSHIP Automotive Service SpeciAliSt donotdiScard Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA download the “Scanlife” app or any free Qr-code scanner app to your smartphone & SCAN HERE NOW! ABC DEALERSHIP Automotive Service SpeciAliSt ABC DeAlership 888-888-8888 • www.abcdealership.com Cannot be combined with other offers or in-store specials. See dealer for details and exclusions. MICHELLE, tAke AdvAntAge of extended coverAge. Service Manager Name The sum of: To the Order of: Your Next Vehicle Service Contract Purchase Michelle Williams-Washington Service Contract Discount servic e Manag er Not a CheCk - NoN-N egoti able Expires 7/15/13 Dear Michelle Williams-Washington, We hope you are enjoying your Volvo that you purchased from ABC Dealership. I was reviewing your purchase, and our records indicate you may not have taken advantage of extended coverage on your 2013 Volvo XC60. This coverage offers benefits that handle the cost to repair or replace parts that suffer mechanical and/or electrical failure after the manufacturer’s warranty expires. They also help eliminate surprise repair costs, and are available with the extras you need including emergency roadside assistance, trip interruption, rental car benefits, and more… You can take your Volvo to your dealer for repairs, especially when something unexpected happens, without worrying about the cost of the repair. With these benefits, you can experience the comfort and security of driving a well-maintained vehicle with: • Enhanced Vehicle Reliability • Optimal Vehicle Performance • Realize Maximum Resale Value • Assured Warranty Coverage • No Surprise Out-Of-Pocket Cost For more information, please call 888-888-8888 today! If you are currently covered under a Vehicle Service Contract, please let me know so we can update our records. For a limited time, receive $150 OFF your extended warranty purchase. Service Manager Name Service Manager I look forward to hearing from you. ABC DeAlership 5555 W. Main Street Anytown, FL 55555 888-888-8888 www.abcdealership.com To get your free gift go to: www.MichelleWilliamsWashington.buymyauto.us Use Security Code: Chk5M $150.00 Off5555 W. Main Street Mon - Fri: 7:30AM - 6PM Sat & Sun: Closed serviCe hours ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Anytown, FL 55555 Purchase Retention Purchase Retention Dear Michelle Williams-Washington, Refer a friend or family member for service and receive: 20% OFF Any Accessories or a FREE Oil Change! For Purchasing Your Vehicle at ABC Dealership. ABC Dealership www.MichelleWilliaMsWashington.servicemyauto.us Security Code: Chk5M Sincerely, At ABC Dealership we take pride in our commitment to give our customers complete satisfaction and service. I want to personally thank you for giving us the opportunity to sell you your vehicle. As an added bonus for purchasing your vehicle at ABC Dealership, we are offering you 20% OFF Any Accessories or a FREE Oil Change when you refer a friend or family to ABC Dealership. Attached is a Friends & Family Gift Card, that is yours to share with those nearest to you! Your safety, convenience and satisfaction are our main concerns. If you have any comments, questions or concerns please do not hesitate to call ABC Dealership at 888-888-8888. We value your business and look forward to continue providing you, your family, and friends with complete sales & service satisfaction. To schedule your next service appointment please give us a call at 888-888-8888 or please visit us online at www.abcdealership.com. Service Manager Name Service Manager Name ABC Dealership Service Manager P.S - Visit your own personal webpage: Thank You, Michelle! Includes up to 5 qts. of oil; synthetic oil and diesels not included. Some models may be slightly higher. Max service discount $100.00. Does not include sales tax and hazard waste fee. FRIENDS & FAMILY GIFT CARD Service Manager 20% OFF $9.95 OR WILD CARD OFFER ANY MAJOR SERVICE OIL CHANGE & TIRE ROTATION To schedule your next service appointment please give us a call at 888-888-8888 or please visit us online at www.abcdealership.com. MICHELLEWILLIAMS-WASHINGTON SERVICE SPECIALS ABC DEALERSHIP Courtesy of: & Location: aBc DealeRship 5555 W. Main Street • Anytown, FL 55555 888-888-8888 Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed www.abcdealership.com ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA NOTE: Remove & retain the ABC Dealership Gift Card. Purchase FOLLOW-UP – Customer Thank You after purchase. TouchPoint10TouchPoint11 Service Retention mail mail mail mail e-mail e-mail e-mail e-mail e-mail live calls live calls live calls live calls mail mail mail mail mail mail e-mail e-mail e-mail e-mail e-mail e-mail live calls live calls live calls live calls live calls live calls
  6. 6. The Life Cycle of an Automotive Customer Initial Lost Customer Recovery New Customer Acquisition Scheduled Maintenance Customer Recovery Declined Services Service Follow-Up Warranty Expiration Service Contract Follow-Up Equity Notification Lease Expiration Trade Cycle New Mover Purchase Follow-Up Birthday Service to Sales Conversion Interest Rate Rewards Vehicle Anniversary Bankruptcy Relationship marketing recognizes the long-term value of a customer and his or her preferences. The key is to attain a complete understanding of your customers’ needs. Our Automated Customer Retention System is about qualifying and then quantifying the immediate needs of your customer. Equity Notification – Customer in your DMS with a qualified equity position. of satisfied Car Buyers never return for service.70% of Car Buyers never return to purchase another vehicle. Many becausetheysimplylostcontact.75% Interest Rate Rewards – This notification solicits customers in your DMS who are in good standards with their auto loan and now able to lower their interest rate. Date:Voucher# Totheorderof: Memo: Amount: YOU HAVE EARNED IT, LOWER YOUR INTEREST RATE NOW! Endorse Here To the order of: The sum of: Date: Memo: P.S. Visit your own personal webpage: www.MichelleWilliamsWashington.buymyAuto.us Security Code: chk5m P.S. Visit your own personal webpage: www.MichelleWilliamsWashington.buymyAuto.us Security Code: chk5m P.S. Visit your own personal webpage: www.MichelleWilliamsWashington.buymyAuto.us Security Code: chk5m Date: Date: To the order of: The sum of: Memo: Endorse Here To the order of: The sum of: Memo: Endorse Here Date:Voucher# Totheorderof: Memo: Amount: Date:Voucher# Totheorderof: Memo: Amount: ©2008 American Marketing & Mailing Services, Inc. All Rights Reserved. Congratulations Michelle, If our records are correct, you have made 12 or more consecutive payments on your current auto loan and now may be able to lower your interest rate and payments! Wesley Chapel Nissan in conjunction with Rebuild America Auto Program™ have helped reestablish your credit to enable you to get the car you deserve at the interest rate you have earned. Reward yourself with lower rates on new or quality pre-owned vehicles now. We are contacting you in regards to a low interest rate offer which is about to expire. As a recipient of this notice, you have successfully made 12 or more payments on your current auto loan and it’s time to take advantage of our exclusive program on a new or quality pre-owned vehicle of your choice. We deal with only the best lenders in the country, helping us choose the lowest interest rate possible. Rebuild America Auto Program™ continues with their promise, “Rebuilding America’s credit one family at a time.” Sincerely, Glenn Gibson General Manager WESLEY CHAPEL NISSAN 28519 State Road 54, Wesley Chapel, FL 33544 813-751-1300 • www.WesleyChapelNissan.com Sales Hours: Mon - Sat: 8:30AM - 8PM Sun: 11AM - 6PM POTENTIAL SAVINGS ON $15,000 AUTO LOAN FOR 72 MONTHS MONTHLYPAYMENTS INTEREST RATES $346$329$312$296$280$265$250$236$222 18% $17 $34 $50 $66 $81 $96 $110 $124 16% 12% 10% 8% 6% 4% 2% 14% SAVIN G S LO W ER IN TEREST RAT E = LO W ER PA YM ENT WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAMTM WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAMTM Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA 09W-124875 05/30/2013 09W-124876 05/30/2013 100595E09E03 *100595E09E03* 09W-124877 05/30/2013 100595E09E02 *100595E09E02* 100595E09E01 *100595E09E01* 09W-12487505/30/201309W-12487605/30/201309W-12487705/30/2013 Expires 8/28/13 Expires 8/28/13 Expires 8/28/13 Expires8/28/13 Expires8/28/13 Expires8/28/13 Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 WesleyChapelNissan $500.00OFF WesleyChapelNissan $500.00 WesleyChapelNissan Upto$500.00 Must present up arrival. Cannot be used with any other offer. Must present up arrival. Cannot be used with any other offer. Must present up arrival. Cannot be used with any other offer. On new vehicle purchase only. Must spin wheel to determine amount. Redeemable on one to one rewards card. Wesley Chapel Nissan $500.00 OFF $500 OFF a New or Pre-owned Vehicle Wesley Chapel Nissan $500.00 $500 Trade In Bonus Wesley Chapel Nissan Up to $500.00 Up to $500 in Maintenance Bankruptcy (3 Notifications) – This is a time-sensitive notification that solicits customers who have just discharged their bankruptcy, or who have filed for bankruptcy and are nearing their discharge date. Discharged Notice OFFICIALNOTICE RAAP Department of Notification 700 12th Street NW Suite 700 Washington, DC 20005 Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Valid 14 days from 03/05/2013 Limited Time Availability From: Notification Department • RE: Pre-Qualification Offer Issuing Agency RAAP Department of Discharge Discharge Notice Discharge Date: 1/7/2013 Case #: 1200************ Official Filed Date: 3/3/2012 County Filed: HILLSBOROUGH Dear Michelle Williams-Washington, Your recent bankruptcy discharge may qualify you for a new or pre-owned automobile loan. The Rebuild America Auto Program™ works with many financial institutions nationwide that specialize in bankruptcy auto loans. Rebuild America Auto Program™ has contracted dealers in your area to help reestablish your credit. These dealers have to follow stringent guidelines to become a Rebuild America Auto Program™ partner. Their main concern is to help reestablish your credit after bankruptcy. Our process is secure, convenient and allows you to speak with one of our program experts. We have compiled some of your information that will streamline the qualification process. We will then match you to the closest Rebuild America Auto Program™ Dealer. Get qualified today. Call the 24-hour pre-qualification number 877.762.9910 enter 5916325640. The qualification process takes less than 5 minutes! Director of Bankruptcy Division www.rebuildamericaautoprogram.com Sincerely, *The Rebuild America Auto Program (“RAAP”) and its associated motor vehicle dealers (the “Dealer”) offer to assist customers in obtaining financing for the purchase of motor vehicles from that Dealer only. RAAP and the Dealer do not offer assistance in repairing credit history, credit reports or credit scores. RAAP is a private for-profit organization and is not affiliated with any governmental agency or department. Pre-Qualification Four or more points pre-qualifies you for the RAAP program. Your name: Michelle Williams-Washington Time at address: One year or less 1 point Over one year 2 points Time employed: One year or less 2 points One to two years 3 points Two years or more 4 points Credit rating: Loan through Bankruptcy 4 points New loan after Bankruptcy 3 points No new credit after Bankruptcy 2 points Behind after Bankruptcy 0 points Total Points = (Four points to pre-qualify) INCENTIVE PROGRAM* Please bring the following documents to complete your loan process: Current and valid driver’s license Last paycheck stub Proof of address Proof of insurance Current Phone & Utility bill Checkbook Discharge Mailing Notice Low Interest Rates Available Zero Down Payment Options New Car Program “Copyright © 2012 American Marketing & Mailing Services, Inc. All Rights Reserved” *See dealer for details. New Mover – This notification solicits the new movers to the neighborhood. WELCOME TO THE NEIGHBORHOOD! PLEASE COME IN FOR A ABC DEALERShIP Michelle, Call us today to schedule your next service appointment: 888-888-8888 WELCOME TO THE NEIGHBORHOOD! ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. Visit your own personal webpage: Security Code: chk5m FREE 27 POINT INSPECTION AND OIL CHANGE FREE 27 POINT INSPECTION AND OIL CHANGE ONCE YOU’RE SETTLED AND IF IT’S TIME TO TRADE IN THOSE WHEELS, WE’LL GIVE YOU $500 OFF THE PURCHASE OF A NEW OR USED VEHICLE! www.abcdealership.com ANytOwN, FL 55555 5555 w. MAIN StREEt www.MichelleWilliamsWashington.servicemyAuto.us AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 Download the “ScanLife” app or any free QR-Code scanner app to your smartphone and SCAN HERE NOW! Download the “ScanLife” app or any free QR-Code scanner app to your smartphone and SCAN HERE NOW! WE KNOW YOU’RE BUSY UNPACKING, BUT ABC DEALERSHIP WOULD LIKE TO REMIND YOU TO NOT FORGET ABOUT THE VEHICLE THAT BROUGHT YOU HERE. WE’RE GLAD YOU’RE HERE! AT ABC Dealership, WE ARE YOUR AUTOMOTIVE SERVICE SPECIALISTS MIChELLE, WE’RE GLAD YOU’RE HERE! WE KNOW YOU’RE BUSY UNPACKING, BUT ABC DEALERSHIP WOULD LIKE TO REMIND YOU TO NOT FORGET ABOUT THE VEHICLE THAT BROUGHT YOU HERE. WELCOME TO THE NEIGHBORHOOD! WELCOME TO THE NEIGHBORHOOD! mail mail mail mail mail e-mail e-mail e-mail e-mail e-mail WARRANTY EXPIRATION – Reminder of upcoming warranty expiration. M WARRANTY INFORMATION ENCLOSED IMPORTANT NOTICE Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Download the “ScanLife” app or any free QR-Code scanner app to your smartphone & SCAN HERE NOW! Visit your own person al webpage: www.MichelleWilliamsWashington.servicemyAuto.us ABC DeAlership5555 W. Main StreetAnytown, FL 55555 888-888-8888 Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. security Code: Chk5m *100595E09E01* 100595 E09E01 Dear Michel le, We are aware that you are fast approa ching the end of your warran ty on your 2010 M. You will want to carefu lly consid er your option s before that date arrive s. This will allow you to make an inform ed decisi on with regard s to the future of your vehicl e needs. To assist you in this, ABC Dealer ship is extend ing a specia l offer to you. Contac t me and you will receiv e a Free, NO Obliga tion Trade- In Value Assess ment. Presen ting this letter to ABC Dealer ship entitl es you to $500 that can be applie d to a down paymen t, securi ty deposi t or your first paymen t. In order to take advant age of this specia l offer please contac t me at 888- 888-88 88 to schedu le your person al vehicl e evalua tion. We will see you soon at ABC Dealer ship! Sincer ely, Sales Manager NameGenera l Sales Manage r www.a bcdealership. com Purchase Retention Purchase Retention Purchase Retention Purchase Retention Purchase Retention TouchPoint12TouchPoint13TouchPoint14TouchPoint15TouchPoint16 live calls live calls live calls live calls live calls
  7. 7. There May Be Thousands Of Dollars in Business Hiding in Your Very Own Database! Tracking & Reporting Through real-time DMS integration, we’re directly on top of your customer activity, providing reports so accurate, sometimes we pleasantly surprise your customers just how fast we found out. RAAP plus gives a dealership maximum visibility into their customers, with all sent-notifications reflected in detailed ROI reports, and accurately reported customer retention numbers. • See customer response time on dealership visits after being touched • View exact services customers took once recovered • Find out exact results of e-mail, call and mail campaigns Our reports enable you to determine the revenue from each of our triggered communications, and thus pinpoint additional income derived from resultant customer visits. Our unique reporting also has the option of being manually viewed or automatically generated in either daily, weekly or monthly e-mail reports to any designated dealer recipient. RAAP plus will provide you with: Targeted Direct Marketing Campaigns Live Call solutions Market And Database Analysis Cross-Media Communications INTRODUCING…RAAP plus an Interactive Cross-Media Direct Marketing System developed specifically for the automotive industry. We utilize state-of-the-art smart marketing technologies to acquire new customers, retain existing customers, and grow both into loyal advocates through Consistent Customer Communications and Life Cycle Marketing. With our proven system, you will be able to automatically execute a timely, targeted and relevant communication to a particular customer, based on specific customer life cycle criteria. This results in the delivery of precisely targeted messages, offers, and/or recommendations to your customer on an individual basis and at the most optimal point in time possible. It’s the Right Message, with the Right Offer, to the Right Customer, at precisely the Right Time. With the precision this marketing program exhibits, our clients are experiencing significant increases in campaign performance, customer retention and revenue generating responses. Best of all, real-time campaign tracking and reporting allows for the complete analysis of campaign performances across all channels. This is a complete integrated marketing solution that unifies the sales and service departments maximizing customer retention and increasing the life value of your greatest asset, your customer. RSX SERVICE NOTICE IMPORTANT NOTICE Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Visit your own personal webpage: www.MichelleWilliamsWashington.servicemyAuto.us ABC DeAlership 5555 W. Main Street Anytown, FL 55555 888-888-8888 Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed security Code: Chk5m www.abcdealership.com Dear Michelle, Sincerely, Service Manager Name Service Manager As a Valued Customer of ABC Dealership, we have missed you in our Service Department. As you know, maintaining your 2010 Acura RSX is essential to its longevity and reliability. ABC Dealership would like to present you with this special offer for one of our Factory Trained Technicians to perform your vehicle’s service. To take advantage of your second notice special offer, visit us with this coupon or please contact me at 888-888-8888 to schedule your vehicle service. ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved. $19.95 Upto $50.00 OFF$19.95 Upto $50.00 OFF Includes 5 qts. of oil; synthetic oils and diesels not included. Some models may be slightly higher.Coupon must be present- ed at time of write-up. Cannot be combined with other cou- pons or in-store specials. Does not include sales tax and haz- ardous waste disposal.See dealer for details.Expires 9/23/12 . Coupon must be presented at time of write-up. Cannot be com- binedwithothercouponsorin-storespecials.Cannotbeusedfor retail parts,tires or collision repair.Cannot exceed 20% discount of total parts and service bill.Does not include sales tax and haz- ardous waste disposal. See dealer for details. Expires 9/23/12 . Lube, Oil & Filter Change Any Parts & Service
  8. 8. • Introduction to Integration and RAAP Plus • Life Cycle of an Automotive Customer • Life Cycle Touch Points - Service & Sales • ROI Reporting & Tracking Direct M ail Emails Live Call Center Powered by LOM - Logic of Marketing Scan the QR-Code to Connect With Your Customers Or Visit Us at www.RAAP.com/dealer www.RAAP.com/dealer Introductory Offer: No Set-Up, Integration, Or Software Fees! Never Any Minimum Contracts To Sign! Your Guide To Customer Retention Connect To Your Customers ABC DeAlership Automotive Service SpeciAliSt MiChelle, HAppy AnniverSAry! Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed Service HourS Michelle Williams-Washington 9427 Corporate Lake Dr Tampa, FL 33634-0000 AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA Download the “ScanLife” app or any free QR-Code scanner app to your smartphone & Scan Here Now Dear Michelle Williams- Washingt on, Happy Anniversa ry!! We hope you’ve had a great 1st year enjoying your 2010 M M. To celebrate your anniversa ry we invite you to our dealership to receive a complime ntary car wash and inspection . As always, feel free to call me regarding your experienc e at our store. We are committe d to offering the highest level care to both you and your M M.Thank you for being a valued customer ! Warmest Regards, General Manager NameGeneral Manager PS: If you know of anyone looking for a new or pre-owne d vehicle, please send them to us for a test drive and they’ll receive a $25 service coupon. If they purchase , you’ll receive a $100 service coupon - just have them bring in the referral certificate . To get your free gift go to: www.Mic helleWilli amsWash ington.bu ymyAuto .us Use Security Code: Chk5M ABc DeAler SHip5555 W. Main StreetAnytown, FL 55555888-888- 8888 www.abc dealership .com $25.00 Service Coupon Expires: 10/07/12 Referred By: Michelle Williams -Washin gton Referral Certificate Must be presented at time of write up. Cannot be combined with any other offers or in-store specials. See dealer for details. ©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.

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