Unlocking Geolocation
 

Unlocking Geolocation

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Unless you live in cave in the middle of nowhere, then you’ve probably heard of Foursquare, the geo-location social gaming platform. Millions of people around the world have signed up for services ...

Unless you live in cave in the middle of nowhere, then you’ve probably heard of Foursquare, the geo-location social gaming platform. Millions of people around the world have signed up for services like FourSquare and Gowalla to keep track of their friends' whereabouts or search for nearby merchants and deals using their mobile phones, while customers are cashing in on deals through Groupon and LivingSocial.

Why are these services so popular? What do these services have in common and how are they different? Why should you care?

Through a free, comprehensive webinar, R2integrated show you:

• The basics behind geo-location
• The dos and don’ts of geo-location
• How brands are leveraging these tools and pitfalls some have stepped in

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    Unlocking Geolocation Unlocking Geolocation Presentation Transcript

    • Unlocking Geolocation
      Digital Marketing Survival Guide
      #R2integrated
    • What is Geolocation?
      Why is it important?
      The most popular ways people use it…
      Checkin Services
      Group Buying
      When geolocation works…
      When geolocation doesn’t…
      The Do’s & Don’ts of Geolocation
      Please feel free to ask questions throughout the webinar!
      copyright r2integrated, LLC 2010
      Agenda
      #R2integrated
    • What is Geolocation?
      #R2integrated
      “is a term used to describe the capability to detect and record where you and other people are located, and to use the information to enhance the desktop using an internet-connected computer or device.
      Geolocation information can be
      obtained in a number of ways
      including … a user’s IP address,
      Wi-Fi connection locations or
      GPS coordinates.”
      - Webopedia, www.webopedia.com
      copyright r2integrated, LLC 2010
    • copyright r2integrated, LLC 2010
      Geolocation Services
      #R2integrated
      Checkin Services
      Facebook Places
      Google Latitude
    • copyright r2integrated, LLC 2010
      Geolocation Services
      #R2integrated
      Location Filtering
      Group Buying
      Next Wave
    • copyright r2integrated, LLC 2010
      Geolocation Services
      #R2integrated
      Qrank
      Pad Mapper
      Yoink
      Yelp
      Flixter
      Foodspotting
      Mopho
      Picksie
      Checkmate
      Future Checkin
      Postabon
      MeetMoi
      Qilroy
      Vive
      StickyBits
      Hunch
      Shopkick
      Poynt
      TopGuest
      HotList
      StreetSpark
      Rally Up
      Neer
      Geoloqi
      FastMall
      Group Tabs
      Assisted Serendipity
      And the list is growing every day!
    • copyright r2integrated, LLC 2010
      Why is it important…
      #R2integrated
      When cellphones first arrived, the #1 question was “Where are you?”
      …with geolocation services and the latest smartphones, now your friends can see where you are at whenever you want them to.
    • copyright r2integrated, LLC 2010
      Checkin Services
      #R2integrated
    • Group Buying
      copyright r2integrated, LLC 2010
      #R2integrated
    • When it Works…
      copyright r2integrated, LLC 2010
      #R2integrated
      http://online.wsj.com/public/page/foursquare.html
      http://www.foursquare.com/wsj
    • When it Works…
      copyright r2integrated, LLC 2010
      #R2integrated
    • When it Doesn’t…
      Piggybacking on Foursquare Day (4/16)
      Used 100 randomly awarded $5 and $10 giftcards for bait
      Lots of media coverage
      Claimed a “33% increase in foot traffic to stores”
      No actual increase in sales
      copyright r2integrated, LLC 2010
      #R2integrated
    • When it Doesn’t…
      Participated in a Groupon promotion
      They offered $13 worth of product for $6
      Sold nearly 1,000 Groupons
      Had major financial impacts with little profits
      copyright r2integrated, LLC 2010
      #R2integrated
    • Do’s & Don’ts
      #R2integrated
      DO register as the owner of your location(s).
      DO use them personally to understand how the services work for your customers.
      DO create tips for your customers.
      DO start small and build up to bigger specials as you see results.
      DON’T jump on expecting big results immediately.
      DON’T use your personal residence as a location & broadcast it.
      DON’T create fake locations.
      DON’T avoid providing value.
      copyright r2integrated, LLC 2010
    • Contact
      Lynn Morton
      Social Marketing Manager
      R2integrated
      E: lmorton@r2integrated.com
      T: @MissLynn13
      B: http://snapblogger.wordpress.com
      www.r2integrated.com
      @R2integrated
      #R2integrated
      copyright r2integrated, LLC 2010