Your SlideShare is downloading. ×
0

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Unlocking Geolocation

2,008

Published on

Unless you live in cave in the middle of nowhere, then you’ve probably heard of Foursquare, the geo-location social gaming platform. Millions of people around the world have signed up for services …

Unless you live in cave in the middle of nowhere, then you’ve probably heard of Foursquare, the geo-location social gaming platform. Millions of people around the world have signed up for services like FourSquare and Gowalla to keep track of their friends' whereabouts or search for nearby merchants and deals using their mobile phones, while customers are cashing in on deals through Groupon and LivingSocial.

Why are these services so popular? What do these services have in common and how are they different? Why should you care?

Through a free, comprehensive webinar, R2integrated show you:

• The basics behind geo-location
• The dos and don’ts of geo-location
• How brands are leveraging these tools and pitfalls some have stepped in

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,008
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
27
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Unlocking Geolocation
    Digital Marketing Survival Guide
    #R2integrated
  • 2. What is Geolocation?
    Why is it important?
    The most popular ways people use it…
    Checkin Services
    Group Buying
    When geolocation works…
    When geolocation doesn’t…
    The Do’s & Don’ts of Geolocation
    Please feel free to ask questions throughout the webinar!
    copyright r2integrated, LLC 2010
    Agenda
    #R2integrated
  • 3. What is Geolocation?
    #R2integrated
    “is a term used to describe the capability to detect and record where you and other people are located, and to use the information to enhance the desktop using an internet-connected computer or device.
    Geolocation information can be
    obtained in a number of ways
    including … a user’s IP address,
    Wi-Fi connection locations or
    GPS coordinates.”
    - Webopedia, www.webopedia.com
    copyright r2integrated, LLC 2010
  • 4. copyright r2integrated, LLC 2010
    Geolocation Services
    #R2integrated
    Checkin Services
    Facebook Places
    Google Latitude
  • 5. copyright r2integrated, LLC 2010
    Geolocation Services
    #R2integrated
    Location Filtering
    Group Buying
    Next Wave
  • 6. copyright r2integrated, LLC 2010
    Geolocation Services
    #R2integrated
    Qrank
    Pad Mapper
    Yoink
    Yelp
    Flixter
    Foodspotting
    Mopho
    Picksie
    Checkmate
    Future Checkin
    Postabon
    MeetMoi
    Qilroy
    Vive
    StickyBits
    Hunch
    Shopkick
    Poynt
    TopGuest
    HotList
    StreetSpark
    Rally Up
    Neer
    Geoloqi
    FastMall
    Group Tabs
    Assisted Serendipity
    And the list is growing every day!
  • 7. copyright r2integrated, LLC 2010
    Why is it important…
    #R2integrated
    When cellphones first arrived, the #1 question was “Where are you?”
    …with geolocation services and the latest smartphones, now your friends can see where you are at whenever you want them to.
  • 8. copyright r2integrated, LLC 2010
    Checkin Services
    #R2integrated
  • 9. Group Buying
    copyright r2integrated, LLC 2010
    #R2integrated
  • 10. When it Works…
    copyright r2integrated, LLC 2010
    #R2integrated
    http://online.wsj.com/public/page/foursquare.html
    http://www.foursquare.com/wsj
  • 11. When it Works…
    copyright r2integrated, LLC 2010
    #R2integrated
  • 12. When it Doesn’t…
    Piggybacking on Foursquare Day (4/16)
    Used 100 randomly awarded $5 and $10 giftcards for bait
    Lots of media coverage
    Claimed a “33% increase in foot traffic to stores”
    No actual increase in sales
    copyright r2integrated, LLC 2010
    #R2integrated
  • 13. When it Doesn’t…
    Participated in a Groupon promotion
    They offered $13 worth of product for $6
    Sold nearly 1,000 Groupons
    Had major financial impacts with little profits
    copyright r2integrated, LLC 2010
    #R2integrated
  • 14. Do’s & Don’ts
    #R2integrated
    DO register as the owner of your location(s).
    DO use them personally to understand how the services work for your customers.
    DO create tips for your customers.
    DO start small and build up to bigger specials as you see results.
    DON’T jump on expecting big results immediately.
    DON’T use your personal residence as a location & broadcast it.
    DON’T create fake locations.
    DON’T avoid providing value.
    copyright r2integrated, LLC 2010
  • 15. Contact
    Lynn Morton
    Social Marketing Manager
    R2integrated
    E: lmorton@r2integrated.com
    T: @MissLynn13
    B: http://snapblogger.wordpress.com
    www.r2integrated.com
    @R2integrated
    #R2integrated
    copyright r2integrated, LLC 2010

×