Identifying and Activating Communities of Interest on the Social Web
Marketers clearly recognize the enormous growth in the amount of social interactions that occur online each day. But the real story effecting marketers isn't how much growth there has been, rather how these social interactions have changed the way consumers make purchasing decisions. Consumer buying decisions are now highly influenced by information obtained in their peer-to-peer networks. These online communities, with their inherent trust and loyalty networks, are sitting side-by-side with search, and literally changing the way consumers take in information and choose which products to purchase.
Im this new world (called the "conversation layer"), where advice seeking and advice giving behavior happens faster than brands can sometimes react, marketers must continually monitor and find ways to identify and activate the communities that matter most to their brand.
In this session we will cover:
· How these new social channels are driving your customer’s buying decisions are affecting your marketing efforts
· How to identify the communities that matter the most to your brand
· How to engage and activate those areas to intersect the buying