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The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy

by R2integrated

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Need to change to the next big thing
How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,

The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy Presentation Transcript

The Social Marketer’s Conundrum
Reach vs. Relevancy
copyright r2integrated, LLC 2009 – confidential and proprietary
Awareness
Decision Making
Showing me things I may want
What product will I actually buy
Buy the audience
Target the community
of interest
People make decisions using communities of interest
Communities of interest are places on the web (publishers)
Communities of interest are networked
Networked Decision Making:
copyright r2integrated, LLC 2009 – confidential and proprietary
The Reach vs. Relevancy Problem
The Networked Publisher