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The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy

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  • Need to change to the next big thing
  • How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,

Transcript

  • 1. The Social Marketer’s Conundrum
    Reach vs. Relevancy
  • 2. copyright r2integrated, LLC 2009 – confidential and proprietary
  • 3. Awareness
    Decision Making
    Showing me things I may want
    What product will I actually buy
    Buy the audience
    Target the community
    of interest
  • 4.
  • 5.
  • 6.
  • 7. People make decisions using communities of interest
    Communities of interest are places on the web (publishers)
    Communities of interest are networked
  • 8. Networked Decision Making:
    copyright r2integrated, LLC 2009 – confidential and proprietary
  • 9. The Reach vs. Relevancy Problem
  • 10. The Networked Publisher