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The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy

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  • Need to change to the next big thing
  • How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,
  • Transcript

    • 1. The Social Marketer’s Conundrum
      Reach vs. Relevancy
    • 2. copyright r2integrated, LLC 2009 – confidential and proprietary
    • 3. Awareness
      Decision Making
      Showing me things I may want
      What product will I actually buy
      Buy the audience
      Target the community
      of interest
    • 4.
    • 5.
    • 6.
    • 7. People make decisions using communities of interest
      Communities of interest are places on the web (publishers)
      Communities of interest are networked
    • 8. Networked Decision Making:
      copyright r2integrated, LLC 2009 – confidential and proprietary
    • 9. The Reach vs. Relevancy Problem
    • 10. The Networked Publisher

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