The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy

1,033 views
986 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,033
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Need to change to the next big thing
  • How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,
  • The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy

    1. 1. The Social Marketer’s Conundrum<br />Reach vs. Relevancy<br />
    2. 2. copyright r2integrated, LLC 2009 – confidential and proprietary<br />
    3. 3. Awareness<br />Decision Making<br />Showing me things I may want<br />What product will I actually buy<br />Buy the audience<br />Target the community <br />of interest<br />
    4. 4.
    5. 5.
    6. 6.
    7. 7. People make decisions using communities of interest<br />Communities of interest are places on the web (publishers)<br />Communities of interest are networked<br />
    8. 8. Networked Decision Making:<br />copyright r2integrated, LLC 2009 – confidential and proprietary<br />
    9. 9. The Reach vs. Relevancy Problem<br />
    10. 10. The Networked Publisher<br />

    ×