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Everything r2i does for our clients includes a layer of data and analytics that we use to inform the digital strategy and optimize individual tactics. We do this by boiling big data down into manageable small data sets that tell a story. The real value of big data comes to life when you can create intersections and identify meaningful small data sets tied to KPIs, targets and goals.
At the Inbound Marketing Summit in Boston in 2013, r2i Co-founder Chris Chodnicki and VP of Digital Strategy, Eric Jones, discussed the power of small data during a fireside chat. They discussed why relying on small data alone is shortsighted for marketers, the definition of small data, the valuable insights that marketers can get out of small data and how small data can help marketers get down to the last millisecond of activity with a customer.
This deck breaks down a few key facts about big and small data and what marketers can do to efficiently and effectively leverage small data for marketing activities.