facebook’s big changes DIGITAL MARKETING & TECHNOLOGY r2integrated.comWhat You Need to Know:Facebook announced new changes at their fMC event last have worthwhile content on their Pages as ads willweek. It was clear at r2i that Facebook is putting Brand now come mostly from Page posts. We’ve highlightedPages at the center of paid media strategies. Going this and other important changes for your Facebookforward – the new ad platform will require that brands page in an infographic below.changes to your brand page:These are the big changes you need to know about. 180 x 180 851 x 315 NEW PHOTO ELEMENTS TIMELINE FEATURES • A Cover Photo (851x315) is now featured at the top of the page. The photo cannot include price, • New ability to Highlight or purchase information, contact information, calls to Pin posts you would like action, references to Facebook features, or arrows to feature to the top of (meaning the photo cannot be an ad and can’t the Timeline for a week – direct people to “like the page”). good way to market deals, promotions, events, etc. • Profile pictures must be uploaded at 180x180 pixels. • A Timeline is now available to all brands, which means brands can tell their stories going back to Tab Images (111x74) their founding. Functionality is • Images for your Tabs and other applications will very similar to that of the appear beneath your cover photo. These are all Facebook Profile. All pages can re-orderable except for photos which will always update starting 2/29/12 but the have the left spot. The Info section will appear to changes do not become the left of the Tab tiles. mandatory until 3/30/12.how facebook advertising has changed:Offers, Mobile, Premium Ad Packages – They’re all here. ADVERTISING EVOLUTION OFFERS & PACKAGES • Changes to Facebook’s advertising are meant to • Offers is Facebook’s “daily deals” platform and “evolve from advertising to stories”, meaning ads when a deal is claimed by a Facebook user, his or her friends will see an ad in their newsfeed and an will start as a post to a brand’s Page. Now, ads action will post to the user’s Timeline. will be created from content posted organically to brand pages and from status updates, photos, • Premium Ad Packages: Details on how to buy these videos, links, questions, and events. haven’t yet been released. But these ads will appear in the newsfeed, right-hand side, mobile • Ads for fans: Fans of a Page will see an expanded newsfeed, and logout pages. ad interface, allowing people to Like or comment • Marketplace Ad Packages: These will be purchased on the post directly from the ad. through Facebook’s self-serve portal (most similar to what we do now). • Mobile: Mobile ads are finally here, but only through premium ad buys which will serve ads in mobile users’ news feeds. More Information • Reach Generator: A new product that enables a brand to buy one page post each day on up to • Other changes and information can be found at: 75% of its fans’ homepages. https://www.facebook.com/about/pages/Copyright 2012 R2integrated. All Rights Reserved.