Social Primer: Getting Started With Social Media Marketing
 

Social Primer: Getting Started With Social Media Marketing

on

  • 793 views

With new social platforms popping up every time you turn around, how do you keep up? How do you assess which platform will be most effective for your brand? Join us to learn how to navigate the basics ...

With new social platforms popping up every time you turn around, how do you keep up? How do you assess which platform will be most effective for your brand? Join us to learn how to navigate the basics of the 4 major platforms (LinkedIn, Twitter, Facebook, & YouTube), as well as other potential platforms that could be useful for your brand (i.e. Pinterest & GooglePlus). By layering in potential strategies as well as some key metrics based on the goals of your business, this webinar will help catch you up on the current state of social media.

Key Takeaways:

1. An overview of major social media platforms

2. Effective social strategies you can implement immediately

3. Key metrics you should be aware of for each social platform and how they correlate to your business goals

Statistics

Views

Total Views
793
Views on SlideShare
768
Embed Views
25

Actions

Likes
0
Downloads
9
Comments
0

2 Embeds 25

http://www.scoop.it 22
http://www.r2integrated.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Primer: Getting Started With Social Media Marketing Social Primer: Getting Started With Social Media Marketing Presentation Transcript

  • Social Primer: Getting Started With Social Media Marketing July 26, 2012
  • Agenda Platform Content Strategy Analytics Questions Review Planning
  • Where Do I Start? Business Strategies Tactics/ Goals Platforms • Is my audience there? Facebook Twitter LinkedIn • Why am I using this channel? YouTube • Do I have content to support the use of this channel? Pinterest • Do I have the manpower to support the Google+ Instagram use of this channel? Foursquare View slide
  • Platform OverviewFacebook • 68% are 35+ • 43% Male / 57% Female • “Some College” or above • 47% household income of $50k -Currently the largest social network, Facebook $100kboasts over 900 million active users.Brands participate by having a Facebook Page • Historical look at companyand delivering timely, valuable content to “Fans” (Timeline) • Traffic driver(aka “Likers”) through a user’s newsfeed. • Customer engagement • Visually compelling • Links need to include photos • Needs a large variety to keep engagement up • Mobile experience • Varies from daily postings to 2-3 times/week • Avg. 3-5 hours/week including content planning View slide
  • Platform OverviewTwitter • Primarily 25 - 44 • 41% Male / 59% Female • “Some College” or above • 75% household income in $25k -A social networking experience delivered in 140 $100k (evenly split)characters. Originally inspired by text messaging,Twitter allows users to interact with each other • Deliver timely company newsthrough brief messages. • Customer service channel • Aggregate industry news relevant to your businessTopics are organized through user created • Provide an inside look at theconventions called hashtags. company • Brevity is key • Include a link & any relevant hashtags • Mobile experience • Twitter Media Viewer • Varies, but post at least once/day • 1-2 hours/week
  • Platform OverviewLinkedIn • 81% are 35+ • 50% Male / 50% Female • 50% Bachelor’s or Graduate Degree • 50% household income ofA business-focused social networking site with $50k - $100kover 150 millions registered users. • Connecting the business withMany professionals use LinkedIn for career individualsopportunities and to discuss industry trends within • Thought leadership through group participationgroups. • Recruiting & partnership opportunities • Business focused • Thought leadership • Question & discussion focused • Weekly participation • Avg. 3 hours/week including content planning
  • Platform OverviewYouTube • 48% Male / 52% Female • 25% are 35 - 49 • 800 Million Users • 3 Billion Hours Watched/MonthSupposedly the second largest search engine, • 60 Hours Uploaded Every MinuteYouTube allows users to upload video content,which is then embeddable and shareable acrossmultiple networks. • Content repository for use on website • Video blogging (Vlogging)Typically items that go “viral” are videos from • Industry commentaryYouTube. • Video content • Not just marketing content • Audio more important • Varies based on strategy employed, monthly posting minimum • Avg. 1-5 hours/week including content planning
  • Platform OverviewPinterest • 35% are 45+ • 18% Male / 82% Female • 61% have “Some College” • 46% household income of $50k -The newest social media darling, Pinterest has $100kskyrocketed to over 21 million unique visitors, andover 10.4 million registered users. • Showcase products • Curate industry trendsContent is curated from across the web and can • Provide a human facebe organized into boards around topics. • Give a sense of corporate personality • Visual content required • Share-worthy • Spark commenting • Varies from daily postings to 2-3 times/week • Avg. 3-5 hours/week including content planning • Can be addictive!
  • Platform OverviewGoogle+ • 50% are 0-24 • 71% Male / 29% Female • Student & tech oriented audienceGoogle+ launched in the summer of 2011 as asocial networking product. Since its launch,Google has made great strides to integrateGoogle+ into a host of other products, such as • Content sharing to improveYouTube, Google Docs, Gmail, etc. search rankings • Direct connection with customers via Hangouts • Focus on high-value content • Content that induces +1’s and commenting • Varies from daily postings to 2-3 times/week • Avg. 3-5 hours/week including content planning
  • Platform OverviewInstagram • Does not release user demographics • Smartphone UsersBased in a photo-sharing application for iOS andAndroid, Instagram allows users to add filtereffects to their photos. The app takes photosharing to a new height by allowing friending, • Capture the lifestyle of thetagging and interaction with user created images. businessWith over 25 million users, no wonder they got • Go beyond content creation toacquired by Facebook. content engagement • Photo content • Mobile based • Invokes the personality of the business • Merge pictures & text to convey messaging • Ad-hoc content creation or planned content themes • Integrate into overall marketing plan and other channels
  • Platform OverviewFoursquare • 41% are 25 - 34 • 60% Male / 40% Female • “Some College” or above • 47% household income of $50k -A geo-location application originally launched at $100kSXSW 2009, Foursquare allows individuals tocheck-in to locations, as well as follow brands, toearn points and badges. • Customer loyalty rewards • First time visitor incentivesIn recent months, they’ve tried to expand beyond • Community or lifestyle expertgamification to become a recommendationengine. • Visitor specials • Loyalty rewards • Expert tips for locations • Photo content & lists • Minimal set-up • Ongoing maintenance depends on strategy
  • Content Planning 101 Messaging Cadence Content Themes Content Platforms Assets - How do content themes support business goals? - How are messages crafted for each platform? - What content asset are you linking to? Is it owned or unowned? - How often are your publishing? - How do you create unique experience on each platform you use?
  • Analytics 101 • Impressions • Downloads • Total Reach • Community • Referral Traffic Growth Awareness Acquisition Advocacy Engagement • Shares • Engaged Users • Post Virality • Comments/ • Advocacy Growth @Mentions/Likes • Click-thrus
  • Contact Information Lynn Morton Sr. Social Marketing Manager R2integrated lmorton@r2integrated.com @MissLynn13 www.linkedin.com/in/lynnmorton www.r2integrated.com/blog/ Living bibliography at http://delicious.com/r2integrated/SocialPrimer