Qzedia: the World's Local Web PlatformDocument Transcript
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Qzedia: The World’s Local Web Platform The evolution of Targeted Online Advertising Towards Greater Relevance Intro: Market Dynamics Technology has transformed media model with a RTB real-‐time bidding and its consumption in ways that process sounds ideal, since few people expected. competition should drive up CPMs for premium publishers, but what From the first banner ad on the will actually occur is a constant state Internet in 1994 to today, it has of price erosion. become a cliché to speak about the speed of change. RTB is not the future, despite its sophistication / efficiencies. It is not easy to conduct a top line evaluation of the market. It’s a sucker play for premium publishers. Media desperate to shift their businesses online are earning $1 in This underlines the challenges faced digital advertising revenue for every by media companies aiming to build $7 they are losing in their legacy a position in the fragmented and products. fast moving media landscape. Device technology capabilities from the Smartphone to the Tablet, especially on the media side, are so ‘’ It is not easy toearly in the game, that to make any conduct a top linebold predictions is to risk looking evaluation of thefoolish. But this is where the future is. market ‘’ Defining “fair value” for digital inventory through an auction-‐like
M O B I L E D E V I C E S YESTERDAY TODAY TOMORROW
Our business: Build your Revenue Plan to count on Local Online Advertising Revenue The media industry is still caught The increased ability to match the between the gravitational pull of the right audience with the right legacy tradition and the need to message made possible by better chart a faster digital course. targeting creates new economic value for publishers. How this battle develops will shape everything about media in a digital Place and time are important age. anchors of relevance and consumer intent. There are no easy answers or free lunches to be had. Qzedia provides a full suite of tools to traffic and manage location-‐The place to start: Redefine your based advertising programs at scale local market and get more and supports integration with all advertisers major ad servers. We are staking a claim based on trends in the networked information economy. Make Local Online Ad-Spending "Leap-frog" directly into new digital opportunities and new revenue Redefine your local market and get more advertisers Direct Real time location Real-time sales Bidding Ad Nets Google CPC Exchanges
How do we create value? Real-‐time location-‐based inventory To be sure, the future of location-‐ to "geo-‐fencing" -‐ an emerging based marketing is about more than technology which sets a virtual just check-‐ins. perimeter around a particular geographic region. We provide you with the most unique platform in local advertising; It is a mix of location-‐aware data, one that helps you redefine your push and real-‐time marketing that is local market and get more delivered straight to the user. advertisers. Mix multiple display advertising formats, Small and Medium local search sized business advertising, and advertisers are sponsored map icons themselves still for real-‐time delivery making the transition on to Web sites. from traditional to new media. Location will trigger the appropriate Its easy to imagine digital program for that to many SMB advertisers, inventory and audience parameters measurable, more effective units within your control. will have more value -‐ and thus be worthy of a higher ad spend -‐ than The more effective digital the old, one-‐size-‐fits-‐all digital advertising becomes the more advertising model. valuable it will be. These geo-‐targeted marketing Build your revenue plan to count on solutions are made possible thanks local online advertising revenue.
Inbound Intake of location processing contentStandardize, normalize, Location data de-duplicate management (3 patents) Location Association between content content and POIs over time management (5 patents, 262,000+ geofences – Spring 2012)Distribution of content & Outboundadvertising (2 patents + 9 publishing licenced patents) Applications that render Delivery and monetize in any format - Location based marketing - Location based advertising - Search - Sponsored map icons Reporting and analytics
Mobile Matters More Today Than Yesterday But Not as Much as TomorrowIntroduce SMBs to geo location Differentiation is a moving target. triggered advertising today to In a hyper-‐competitive market prepare for a mobile world differentiation is a continuous tomorrow. process. Survive the transition to the For my money, the ultimate Smartphone and the Tablet by differentiator is the brand. working with real-‐time location -‐ there’s really no alternative. Everything else can be copied over time. Our platform has been created for mobile – and we encourage you to Location is the trump card. position yourself for mobile marketing BUT remember, mobile If you make your location-‐based revenues are still in the future. inventory “relevant” over the next month, you will make a value True integration & transformation is positioning statement to both your only starting NOW. team and your advertisers. Let’s traffic and manage location-‐ Do it for the next quarter, and you based advertising programs at scale will begin to increase sales and and work with your own in-‐house decrease unsold inventory without efforts to focus on selling the value the need for a third-‐party reseller. of your existing audience, using your existing sales team, NOW—and Do it for the next year and you will larger opportunities will eventually make…. emerge. Oh, come on. Did you really think I was going to make a prediction 12 ‘’Location is the months out given the rate at which this marketplace is evolving! trump card’’ If youre interested in learning more about improving your audience monetization, please contact me.
Qzedia is a Technology Partnership based on “Placecasting” Our platform is a portfolio of best-‐in-‐class technology capabilities built around managing location. With our partners, we are intersecting the worlds of media and technology in a breakthrough approach we call “Placecasting.” Think “Broadcasting,” except with precise geo-‐targeting and localized creative based on place and time. Our platform is operating in the UK, Germany and the USA . Powering a network of 250+ publishers across the web, mobile web, and Wi-‐Fi 100,000,000+ monthly impressions Dynamic on-‐the-‐fly publishing Data Centers in North America, Europe and Asia Full support for 3rd party ad tags including DoubleClick, Atlas and more than a dozen ad serving platforms. Multi-‐Location Brands and their agencies working on the platform include: OMD Digital, McCann, Media Contacts, Media Vest, Mediacom, Mediaedge CIA, MindShare, Publicis, Starcom, Zenith