Design on a Dime PowerPoint Presentation

  • 789 views
Uploaded on

Here's the powerpoint presentation from Qwirk's first "Design on a Dime" event: how to brand your business on a budget.

Here's the powerpoint presentation from Qwirk's first "Design on a Dime" event: how to brand your business on a budget.

More in: Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
789
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Burgers are a national rut. Tacos rock.

Transcript

  • 1. Design on a dime
    How to get a solid brand with limited cash
  • 2. Plan the foundation
    Business positioning
    Strategy and creative brief for branding
    Why? Because the outcome of these exercises should drive EVERYTHING you create and your customers are exposed to.
  • 3. Positioning
    A Positioning Strategy Must Answer This Question: Why would I buy from you?
    By John Jantsch
    Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is "what's in it for me”
    http://www.ducttapemarketing.com/positioning_strategy.htm
  • 4. Positioning
    Positioning: the battle for your mind
    By Al Ries, Jack Trout
    It’s 1984 and you’ve invented a new computer.
    You don’t even try to knock IBM from its position as a leader in computers for business people.
    Instead, you reposition the IBM PC as the square, boring, and hard-to-use computer for people who like accounting.
    In contrast, you position your invention as an easy-to-use computer for people who want to have fun.
    Say hello to Macintosh.
  • 5. Positioning
  • 6. Positioning becomes branding
    National example
    TACO BELL
    Think outside the bun.
    Local example
    2 BY 2012
    Live and let ride.
  • 7. Creative brief and brand strategy
    The creative brief – begin with the end in mind
    http://www.fireinspiration.com/portfolio/success/logo-creative-brief/
  • 8. Get a good logo
    www.logoworks.com
    www.logodesignguru.com
    www.logomojo.com
    www.99designs.com
  • 9. Good design and common pitfalls
    Make my logo bigger
    I love gradients: print vs. web applications
    Arial (this is not a print font)
    Resist the Frankenstein approach to revisions
  • 10. Define and produce collateral
    Identity packages
    Marketing components and sales collateral (how will you market and sell?)
    www.crowdspring.com
    www.99lines.com
    http://www.guru.com/
  • 11. Define and produce collateral
    www.moo.com
    www.vistaprint.com
    www.psprint.com
    www.48hourprint.com
  • 12. Build a web presence
    Know what’s out there
    Search Google
    Domains (Domai.nr)
    Usernames (KnowEm.com)
  • 13. Master your domain
    Website/Blog
    Easy to find
    Easy to navigate
    Easy to maintain
    Tools
    CMS: Drupal, Joomla, WordPress (All free)
    Hosting: Rackspace, GoDaddy
  • 14. Get listed
    Directories
    Google, Bing, Yahoo!
    www.yelp.com
    Local listings: Dispatch BizList
    www.getlisted.org
    Local social networks: Foursquare.com
  • 15. Leverage social media
    Start by listening
    www.google.com/alerts
    search.twitter.com
    Check Facebook
    Find your audience
    www.flowtown.com
    Gmail
  • 16. Be worth talking about.
  • 17. Leverage social media
    Build a presence
    Facebook, LinkedIn, Twitter (if relevant)
    Use multimedia
    Photos: Flickr.com, Picasa.com
    Video: YouTube, Vimeo (Try Pixability)
    Stay on top of the conversation
    Postling.com, HootSuite.com, Tweetdeck
  • 18. “80% of success is showing up.”
    picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ
  • 19. Just dive in.
    picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ
  • 20. Text my30to 88000.