Qustodian sports

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  • 1. Qustodian Sports “Monetizing an Audience” October 2011© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com 1
  • 2. What is Qustodian? Brands Mobile Internet Consumers CHANNEL• A permission-based, engagement marketing service for mobile phone users• Communicates over the mobile internet, independently of phone manufacturer and operators© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com 2
  • 3. 3
  • 4. Qustodian User Experience 1. Simple sign-up and App download 2. Works on all phones with internet process: access – Apps for all major Smartphones – Symbian, Android, iPhone, Blackberry, Windows Mobile, JME 3 1 3. User has personal messages inbox for 4. Includes in-built reward mechanism to commercial messages & coupons encourage user interaction and use – For advertising, direct – Cash credit marketing, sales (coupons) & – loyalty points (integrated research with existing program) – Rich media formats for – Miles advertisers© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com 4
  • 5. And then receive messages © Qustodian UK Ltd – Commercial in Confidence john@qustodian.com 5® Copyright – Qustodian S.L. Any reproduction or use is exclusively for the person(s) and companies referenced above. Reproduction prohibited.
  • 6. © Qustodian UK Ltd – Commercial in Confidence john@qustodian.com 6
  • 7. Reference Agencies© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 8. Qustodian Acquisition Partners UK Music Festival© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com 8
  • 9. Qustodian Sports: Case Study Online Visibility: Link to Qustodian from Facebook page: Q button link from homepage:© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 10. Why Qustodian Sports?1. A two-way mobile channel for free communication with fans.2. A new source of income: – Advertising revenue generated from brands sending commercial messages to users. – Club earns percentage of the advertising revenue generated by each fan registered to service .© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 11. Fan registration Dedicated landing page for fans joining service: • Customised Qustodian sign-up page for club • Summarises benefits of: • Club communications • Qustodian service • Receive offers • Earn cash • Maintain control© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 12. 1. Welcome message Preview Video Welcome to Video welcome from Atletico Qustodian player thanking fans for preview in inbox registering and expaining what they will receive© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 13. 2. Quiz to win discount coupon in club shop Preview Intro Questions Product info Play and earn a Show how much 3 questions with 3 Congratulations and coupon discount in our you know about multiple choice screen, which is auto-saved shop message Atleti. You might answers to the user’s coupon inbox. preview in inbox even learn Message can then be something new: deleted or left so user can Options: Yes / Later play as much as they like.© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 14. 3. Christmas greeting from the team Preview Intro Christmas Video Personalised message video of players giving best wishes for the holidays Christmas greeting Holiday wishes from message preview the team© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 15. 4. Weekly match predictions gamewith prize Preview Intro challenge Goals Thanks prediction “Play and win” Do you want to play How many goals? Thank you for preview in inbox to win a scarf? Atleti and Valencia playing. Next week Predict the score of we’ll announce the the game v Valencia results and winners to win. Yes / No© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 16. 5. Prediction game results Preview Intro challenge Thanks Results of game Well done, 17% of you predicted 1-2, Thank you for preview in inbox although 26% voted for 2-1. Of all the playing. Next week correct entries the winner of the scarf we’ll announce the is Ms. Teresa of Madrid. results and winners© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 17. 6. Club News Preview News screen Forlan prize News that Forlan has won news message the Balon D’Or for 2010 preview in inbox© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 18. 7. Awareness: Adidas new product launch Preview Intro Video Ad Product info Adidas kit launch “Born from within”, Video of Ad Product details and message new Spain football closing comments preview in inbox kit. Select next to view video© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 19. Fans and the Qustodian Channel Users will want added value and entertainment: • Club Information • Surveys • Offers and Promotions: • Infotainment: • Polls • Competitions • Prediction games (or bets) • Goal action (depending on location) • At the match • Not at the match© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 20. Sports RevolutionThe largest UK stadium advertising provider• Sports Revolution own exclusive media rights at football & rugby clubs across the UK. We have successfully managed outdoor & digital advertising for the Premier League & Football Leagues for the past 8 years• Our Integrated media portfolio includes: In-Stadia Digital Perimeter Concourse TV JumboTron 6 Sheets / A3 Experiential Boards Screens Sheets Marketing Out-Of-Stadia Digital Perimeter Boards Online / Mobile Podcasts
  • 21. Qustodian Sports • Qustodian Sports is a partnership between Sports Revolution Digital /Snack Media and Qustodian – Focused on sports based market in UK via exclusive rights at 46 football and rugby clubs and 23 football related websites – Monthly adult coverage: • Visits: 4,361,342 • Unique audience: 1,690,983 • Impressions: 61,639,818© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com 21
  • 22. Football Videos© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 23. Caption Competition© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 24. Week on TV© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 25. NPower© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 26. 188 Bet© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 27. ESPN© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 28. Try it! Join our UK service at: http://ffc.qustodian.com or for a quick demo: 1. Visit: http://m.qustodian.com on your mobile 2. Select “Access my Account” 3. Login with: Country: UK User: 12345 PW: 12345 For an enhanced user experience, download our App to your phone from within this account using the menu option provided.© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com
  • 29. John Roberts john@qustodian.com© Qustodian UK Ltd – Commercial in Confidence john@qustodian.com