www.qustodian.co
What is Qustodian?
• Qustodian is a two-way communication channel
between brands and consumers via mobile phones
• Communi...
Brands
What is Qustodian?
• Brands can use this service to:
- Communicate with their customers
- Communicate with Qustodia...
Types of communication
Interactive and
multimedia
dialogues
fqw
Ready to use
Contextual Mini
Applications
Access to over 300 terminals
Simple registration process for users
Complete
your profile
(voluntary)
3
Receive
messages in
your personal
inbox
4
3 1
Si...
The consumer controls the service
• Permission from the users to receive
messages.
• Relevance due to understanding of use...
Encouraging advertiser creativity
Deploying the full capacity of the mobile:
• Engagement tools and immediate response
cre...
Focused on results
Linking the campaign cost to results:
• Measuring every consumer interaction
• No communication cost:
-...
3axes of
differentiation
Quality of Message
Quality of Targeting
Quality of Reporting
A
B
C
Different from traditional mob...
• Demographic
- Age, sex, population
• Preferences
- Favorite brands, purchase intent
• Context
- Location, proximity, act...
Can be used for multiple objectives, research for past/new campaigns
and as part of a multi-media campaign strategy
AWAREN...
Partnership Options
YOUR OWN CHANNEL
Brand A
(powered by Qustodian)
Brand A
Brand A
Brand A wants to communicate
regularly...
Reference brands from our first month
Qustodian november-slideshare
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Qustodian november-slideshare

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This is who we are and what we do. Here you can find all the info necessary to understand the way Qustodian works in the field of mobile marketing and the success of our services.

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  • Qustodian november-slideshare

    1. 1. www.qustodian.co
    2. 2. What is Qustodian? • Qustodian is a two-way communication channel between brands and consumers via mobile phones • Communication is via the mobile internet, is independent of phone manufacturer and has no fixed communication cost
    3. 3. Brands What is Qustodian? • Brands can use this service to: - Communicate with their customers - Communicate with Qustodian’s user audience CustomersMobile Internet CHANNEL
    4. 4. Types of communication Interactive and multimedia dialogues fqw Ready to use Contextual Mini Applications
    5. 5. Access to over 300 terminals
    6. 6. Simple registration process for users Complete your profile (voluntary) 3 Receive messages in your personal inbox 4 3 1 Simple online registration (from PC or mobile) 1 Receive SMS with link to download application 2
    7. 7. The consumer controls the service • Permission from the users to receive messages. • Relevance due to understanding of user preferences, behaviours and context. • User configurable message notification ensures that it is not intrusive. • User privacy is guaranteed. • Users are rewarded for using the service.
    8. 8. Encouraging advertiser creativity Deploying the full capacity of the mobile: • Engagement tools and immediate response create dialogue between brands and consumers, with variety of tools (questionnaires, photo submission, accelerometer action, Tweets etc) • Provides an enhanced communication interface (continuous flow vs. SMS with videos, music, images, applets etc) • Allows campaigns based on user’s context (location, proximity, activity and time of day)
    9. 9. Focused on results Linking the campaign cost to results: • Measuring every consumer interaction • No communication cost: - Use of the mobile internet • Pay by results: - Messages read (not sent) - Completed questionnaires - Coupon redemption - Etc.
    10. 10. 3axes of differentiation Quality of Message Quality of Targeting Quality of Reporting A B C Different from traditional mobile marketing
    11. 11. • Demographic - Age, sex, population • Preferences - Favorite brands, purchase intent • Context - Location, proximity, action, time • All user responses to messages • Visual reporting of all message interaction - Opened messages, "consumed“ - Lead filled, coupons downloaded • Cut any data by demographic & preference • MMS 2.0 - Multi-level - Bi-directional - Immediate response - High quality videos • Not direct answers •Demographic •SMS / MMS - Flat messages - Unidirectional - Delayed response times - Low quality videos Message Targeting Reporting Traditional Mobile Marketing Qustodian Qustodian differences
    12. 12. Can be used for multiple objectives, research for past/new campaigns and as part of a multi-media campaign strategy AWARENESS •Classic Ad Campaigns •Viral campaigns linked to mobile context SALES & PROMOTION • Promotions with discounts, coupons or BiDi codes • Co-ordinated sales campaigns with call center/website • Profiling campaigns CUSTOMER INSIGHT • Customer Surveys • Pre-test messages and concepts and identification of related segments • Campaign feedback DIALOGUE & ENGAGEMENT • Playful and differentiated approach for engagement • Tools to establish dialogue • Media rich information for consumers Uses for Qustodian
    13. 13. Partnership Options YOUR OWN CHANNEL Brand A (powered by Qustodian) Brand A Brand A Brand A wants to communicate regularly and directly with its own audience using, and benefitting from, the Qustodian platform Application Users Brands Context QUSTODIAN CHANNEL Brands A, B etc wants to try a new, innovative and low cost medium by running a series of campaigns with the Qustodian audience Brand A Brand B …
    14. 14. Reference brands from our first month
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