The 8 Pieces of a Great Business Proposal
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Today we're offering you the essential pieces of a business proposal to help you develop a solution tailor-fit to your clients, including sales tips to creating a great Executive Summary, Mission Statement, and Pricing Table.
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The 8 Pieces of a Great Business Proposal
- 1. The pieces of a great business proposal
- 2. 1. The Cover Letter Entices reader to click further Make it personal Insert client’s name multiple time Highlight that thing that makes you really great!
- 3. 2. Executive Summary Outline your client’s Problem Discuss Opportunity to Outsource Offer a customized Solution
- 4. 3. The Proposal Follow an industry-standard template Prioritize your services based on client’s needs Set goals of what YOU can do for THEM Sell Benefits over Features
- 5. Use the power of SWOT Strengths: Weaknesses: What areas could use What has been successful before? immediate improvement? What makes us better? Unique? What positive feedback have we received from previous clients? How do our costs compare with market average? What strategies have failed? What internal factors are losing sales? What relevant services are we unable to deliver?
- 6. Opportunities: Threats: Are there emerging trends we’ve overlooked? Do your competitors share greater market share? Has tech changed our industry? Do you have a bad public insight? Has a new, leaner methodology emerged that’ll increase your bottom line? Has a former competitor left? Have new gov regs added cost? Are you struggling to maintain cash flow? SWOT helps you identify your Strengths and Competitive Advantages to make decisions of what to portray .
- 7. 4. Services & Pricing Your client is spending HALF the time looking at your Pricing BE SPECIFIC (no estimates) Don’t negotiate below your value!
- 8. Offer Pricing Options Quantity, Hourly, Packages, Discounts
- 9. 5. Mission Statement Who: Who are your core target customers? What: What are you giving the customers? How: How are you different from the competitors?
- 10. Why does your proposal need a mission statement? Your clients will know who you are & what you do Tailor it as a solution to your client’s needs Shows you know their business.
- 11. 6. The Terms The boring legalize part Use a proposal template to reuse text Or trade your services with your lawyer friends
- 12. 7. About Us Give a face to your company Brag but about your experience relevant to client Use photo examples of experience & to put a face on your company
- 13. 8. Electronic Signature Legally binding Don’t give clients a chance to change their mind stumbling over printing, scanning, uploading Allow them to say Yes from anywhere on their smartphones, tablets, or anywhere with Internet!
- 14. Pieces of a Great Proposal 1. Cover Letter 5. Mission Statement 2. Executive Summary 6. The Terms 3. The Proposal Apply SWOT! 4. Services & Pricing 7. About Us 8. Electronic Signature
- 15. Go to QuoteRoller.com to start saving time & money creating persuasive business proposals today!