Mobile: What it means for brands

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Mobile: What it means for brands

  1. 1. THE MOBILECredit: madebyradio.com PHONE
  2. 2. WHAT IS ASMARTPHONE?
  3. 3. 1. IT MAKES CALLS
  4. 4. 2. IT SENDS MESSAGES Every DAY, Vodacom sends 20 MILLION “Please call me.” SMS’s
  5. 5. 2. TAKE PHOTOS3.IT TAKES 9m UsersPHOTOS 150m Photos
  6. 6. Most Popular Cameras in the Flickr CommunityThe mobile phone is the new camera
  7. 7. 4. IT KNOWSWHERE YOU (ANDYOUR FRIENDS)ARE
  8. 8. NIKE+
  9. 9. MINI Getaway video:www.youtube.com/watch?v=dt9OlGq3gWU
  10. 10. 5. IT’S ACOMMUNITYIN YOURPOCKET
  11. 11. FROM6. IT’S A start endSECONDSCREEN TO Depth
  12. 12. “From a strategic prospective, whatwe’re always trying to do with allthe products we launch is trying tomake sure we’re making trulyadditive experience and take thepassion our audience has for ourlinear properties and stars andcreate another level of deepengagement with them across allplatforms.”Kristin Frank, general manager ofMTV/VH1 digital media
  13. 13. “In the past few thousand years, the way we pay has changed just three times—from coins, to7. IT’$ A paper money, to plastic cards.WALLET Now we’re on the brink of the next big shift.” Google.com/wallet
  14. 14. Google wallet demo video:www.youtube.com/watch?v=5s9wYEkRAgs
  15. 15. (IT ALSO ACCEPTSPAYMENTS)
  16. 16. 8. IT’SANOTHERWORLD
  17. 17. Airwalk pop up store (augmented reality) video:www.youtube.com/watch?v=4erNe_NpdyE
  18. 18. ? WHAT’S ALL THE FUSS ABOUT?
  19. 19. 6m MOBILE WEB USERS IN ZA The Mobile Consumer in South Africa 2011, FNB
  20. 20. 80% SMARTPHONE PENETRATION BY 2014 The Mobile Consumer in South Africa 2011, FNB
  21. 21. URBAN USERS40% ACCESS THE WEB FROM THEIR PHONE The Mobile Consumer in South Africa 2011, FNB
  22. 22. RURAL USERS30% ACCESS THE40% WEB FROM THEIR PHONE The Mobile Consumer in South Africa 2011, FNB
  23. 23. MOBILE DEVICES IN AFRICAData via InMobi Q2, 2011
  24. 24. “Globally there will beover 1 billionsmartphones in useby 2013”Eric Schmidt, CEO Google, 2010
  25. 25. Ebay: Every second, a sale is made viaa mobile device…$500mn made in 2009.Think Quarterly, 2011
  26. 26. 23% of all timespent accessing theweb is done througha mobile deviceThink Quarterly, 2011
  27. 27. 11pmTraffic! 1pm 8pm 7am Handy Time ! PC ACCESS THROUGHOUT THE DAY Source: Google Internal Data, typical across different markets BUT AFTER WORK IS PRIME MOBILE TIME
  28. 28. THANKS! A MOBILE: •  MAKES CALLS •  SENDS MESSAGES •  TAKES PHOTOS •  KNOWS WHERE YOU ARE •  IS A COMMUNITY IN YOUR POCKET •  IS A SECOND SCREEN •  IS A WALLET •  IS A SECOND SCREEN

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