Social Media For Your Business

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A guide on Social Media Channels and steps for developing a Social Media Strategy for business owners and marketers. Presented by Keryn Brews from Quirk Education at the Business B-Hive function for looklocal, the online arm of Caxton Community Newspapers.

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  • PEO shouldn’t be viewed in isolation. Work to integrate efforts, make social part of a holistic strategy.
  • Consumers are already there – you need to participate
  • Whats in it for me?
  • Ana WhitePinterest is the #1 referring site to her blog, bringing 6000 unique visitors a day.
  • Use it to offer valuable content to your consumersFind out what they find interesting.
  • Valuable content is the basis of all SM efforts
  • The social customer
  • Who are your customers?Where are they?What are they talking about?Who else is there?Who are the influencers?
  • What?When?How?
  • 1. Community management2. Support and customer service3. Reputation management4. Search engine optimisation5. Communication and outreach6. Advertising and Awareness7. Sales and lead generation8. Insights and research
  • Create a community that offers real value
  • Social CRM
  • How could they see this coming?Can proactively manage... But also reactive.
  • Before the customer asks what the brand is doing, they reach out.
  • Get idea of sentiment, how many people talking about, what engagement has been like etc.
  • Platform insightsWeb AnalyticsURL ShortenersOnline reputation management softwareSocial Media Dashboards
  • Social Media For Your Business

    1. 1. Social Media for your BusinessThe Business B-Hive 29 August 2012
    2. 2. Owned
    3. 3. Earned
    4. 4. Paid
    5. 5. In South Africa1.5 million registeredLinkedIn users(Chatterbox Digital, 2012)4.6 million FacebookUsers(Social Bakers, 2012)328 000 South Africanvisitors to Pinterest eachmonth(World Wide Worx, 2012)
    6. 6. The Benefits• Low-cost• Possibility to go viral• Opportunity to create brand ambassadors• Direct feedback and insight• Opportunity to offer real value
    7. 7. Content is themessage, social media isthe vehicle
    8. 8. Social MediaChannelsBookmarking andAggregatingContent SharingSocial NetworksLocation
    9. 9. Aggregating
    10. 10. Bookmarking - Delicious
    11. 11. Content Sharing
    12. 12. Social Networks
    13. 13. Social NetworksFacebook• Timeline• Applications• Promotions• Engagement Ads• Ad Space Units• Facebook Connect• Like Button• News Feed
    14. 14. Location
    15. 15. Social Media Marketing Strategy
    16. 16. • Get buy-in• Understand the landscape• Analyse• Set objectives• Create an action plan• Implement• Track, analyse, optimise
    17. 17. Traditional marketing is nowonly trusted by 15% of buyers!(Erik Qualman - Socialnomics )78% of consumers trustrecommendations from theirsocial graph only(Erik Qualman – Socialnomics)90% of all purchases are subjectto social influence(Wired Magazine UK )90% of all consumers trustrecommendations from peoplethey know(The Nielsen Company )1. Get buy-in
    18. 18. 2. Understand the landscape: Listen
    19. 19. 3. Analyse(your customers)
    20. 20. 4. Set Objectives
    21. 21. Community management Support and Sales and lead customer generation service Strategic use of ReputationInsights and research social management media Advertising SEO and awareness Communication and outreach
    22. 22. Community Management
    23. 23. Support and Customer Service
    24. 24. Reputation Management
    25. 25. Search Engine Optimisation
    26. 26. Communication and outreach
    27. 27. Advertising and awareness
    28. 28. Sales and Lead generation
    29. 29. Insights and research
    30. 30. 5. Create an Action Plan
    31. 31. Consider the Risks and Challenges • No one cares • Social Media used by unhappy customers • Ongoing attention and monitoring is required • Measurement of impact can be difficult
    32. 32. Documents and Processes• Community Guidelines• Conversation Calendar• Escalation protocol• Social media checklist
    33. 33. 6. Implement
    34. 34. 7. Track, Analyse, Optimise
    35. 35. Thank you!
    36. 36. Quirk Education:www.quirk.biz/coursesEmail: Keryn.brews@quirk.biz

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