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A guide on Social Media Channels and steps for developing a Social Media Strategy for business owners and marketers. Presented by Keryn Brews from Quirk Education at the Business B-Hive function for ...

A guide on Social Media Channels and steps for developing a Social Media Strategy for business owners and marketers. Presented by Keryn Brews from Quirk Education at the Business B-Hive function for looklocal, the online arm of Caxton Community Newspapers.

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  • PEO shouldn’t be viewed in isolation. Work to integrate efforts, make social part of a holistic strategy.
  • Consumers are already there – you need to participate
  • Whats in it for me?
  • Ana WhitePinterest is the #1 referring site to her blog, bringing 6000 unique visitors a day.
  • Use it to offer valuable content to your consumersFind out what they find interesting.
  • Valuable content is the basis of all SM efforts
  • The social customer
  • Who are your customers?Where are they?What are they talking about?Who else is there?Who are the influencers?
  • What?When?How?
  • 1. Community management2. Support and customer service3. Reputation management4. Search engine optimisation5. Communication and outreach6. Advertising and Awareness7. Sales and lead generation8. Insights and research
  • Create a community that offers real value
  • Social CRM
  • How could they see this coming?Can proactively manage... But also reactive.
  • Before the customer asks what the brand is doing, they reach out.
  • Get idea of sentiment, how many people talking about, what engagement has been like etc.
  • Platform insightsWeb AnalyticsURL ShortenersOnline reputation management softwareSocial Media Dashboards

Social Media For Your Business Social Media For Your Business Presentation Transcript

  • Social Media for your BusinessThe Business B-Hive 29 August 2012
  • Owned
  • Earned
  • Paid
  • In South Africa1.5 million registeredLinkedIn users(Chatterbox Digital, 2012)4.6 million FacebookUsers(Social Bakers, 2012)328 000 South Africanvisitors to Pinterest eachmonth(World Wide Worx, 2012)
  • The Benefits• Low-cost• Possibility to go viral• Opportunity to create brand ambassadors• Direct feedback and insight• Opportunity to offer real value
  • Content is themessage, social media isthe vehicle
  • Social MediaChannelsBookmarking andAggregatingContent SharingSocial NetworksLocation
  • Aggregating
  • Bookmarking - Delicious
  • Content Sharing
  • Social Networks
  • Social NetworksFacebook• Timeline• Applications• Promotions• Engagement Ads• Ad Space Units• Facebook Connect• Like Button• News Feed
  • Location
  • Social Media Marketing Strategy
  • • Get buy-in• Understand the landscape• Analyse• Set objectives• Create an action plan• Implement• Track, analyse, optimise
  • Traditional marketing is nowonly trusted by 15% of buyers!(Erik Qualman - Socialnomics )78% of consumers trustrecommendations from theirsocial graph only(Erik Qualman – Socialnomics)90% of all purchases are subjectto social influence(Wired Magazine UK )90% of all consumers trustrecommendations from peoplethey know(The Nielsen Company )1. Get buy-in
  • 2. Understand the landscape: Listen
  • 3. Analyse(your customers)
  • 4. Set Objectives
  • Community management Support and Sales and lead customer generation service Strategic use of ReputationInsights and research social management media Advertising SEO and awareness Communication and outreach
  • Community Management
  • Support and Customer Service
  • Reputation Management
  • Search Engine Optimisation
  • Communication and outreach
  • Advertising and awareness
  • Sales and Lead generation
  • Insights and research
  • 5. Create an Action Plan
  • Consider the Risks and Challenges • No one cares • Social Media used by unhappy customers • Ongoing attention and monitoring is required • Measurement of impact can be difficult
  • Documents and Processes• Community Guidelines• Conversation Calendar• Escalation protocol• Social media checklist
  • 6. Implement
  • 7. Track, Analyse, Optimise
  • Thank you!
  • Quirk Education:www.quirk.biz/coursesEmail: Keryn.brews@quirk.biz