USING CONTENT MARKETING TO REACH,
ACQUIRE AND RETAIN CUSTOMERS
We speak
the same
language
ED BUSSEY, FOUNDER & CEO, QUILL
WITH SO MANY
PRODUCTS
AVAILABLE ONLINE,
CONSUMERS ARE
FACING A PARADOX
OF CHOICE
61% OF CONSUMERS ARE
MORE LIKELY TO BUY
FROM A COMPANY THAT
PROVIDES GREAT
CONTENT*
In an increasingly competitive
online ...
*The Guardian 2013
AND BUSINESSES ARE FINDING IT INCREASINGLY DIFFICULT TO
REACH THOSE CUSTOMERS THROUGH TRADITIONAL ADVER...
5
As a result, businesses are looking
for alternative ways to reach and
engage with their target audiences
HENCE THE EMERGENCE OF CONTENT MARKETING
THE GROWTH IN CONTENT MARKETING IS DRIVEN BY ITS
POWER TO INCREASE REVENUE AND REPUTATION
BUT, PRODUCING CONTENT OF A CONSISTENTLY HIGH
QUALITY IN-HOUSE POSES CHALLENGES
ENGAGING AND RELEVANT CONTENT ALLOWS YOU
TO REACH…
Followers Signups Shares/Likes Views ClicksMetrics:
ACQUIRE…
Increase in
conversion rates
Increase in average
order value
Increase in click
throughs
Increase in
dwell timeMet...
…AND RETAIN CUSTOMERS
Increase in
repeat purchase rates
Increase in
repeat order valueMetrics:
WHICH IS WHY WE BUILT QUILL
“We deliver consistently high
quality, on-brand content on any
topic, in any format and in any...
THANK YOU
Ed Bussey
Founder & CEO
edbussey@quillcontent.com
+44 (0)7775 557 328
2nd Floor, Asta House
65 Whitfield Street
...
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Using Content to Reach, Acquire and Retain Customers

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Ed Bussey presents his take on how content marketing can be used to reach, acquire and retain customers at Quill and Taboolas

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  • Using Content to Reach, Acquire and Retain Customers

    1. 1. USING CONTENT MARKETING TO REACH, ACQUIRE AND RETAIN CUSTOMERS We speak the same language ED BUSSEY, FOUNDER & CEO, QUILL
    2. 2. WITH SO MANY PRODUCTS AVAILABLE ONLINE, CONSUMERS ARE FACING A PARADOX OF CHOICE
    3. 3. 61% OF CONSUMERS ARE MORE LIKELY TO BUY FROM A COMPANY THAT PROVIDES GREAT CONTENT* In an increasingly competitive online environment, customers need informative, engaging content to guide their purchasing decisions *Content Marketing Institute
    4. 4. *The Guardian 2013 AND BUSINESSES ARE FINDING IT INCREASINGLY DIFFICULT TO REACH THOSE CUSTOMERS THROUGH TRADITIONAL ADVERTISING You are more likely to summit Everest than click on a banner ad*
    5. 5. 5 As a result, businesses are looking for alternative ways to reach and engage with their target audiences
    6. 6. HENCE THE EMERGENCE OF CONTENT MARKETING
    7. 7. THE GROWTH IN CONTENT MARKETING IS DRIVEN BY ITS POWER TO INCREASE REVENUE AND REPUTATION
    8. 8. BUT, PRODUCING CONTENT OF A CONSISTENTLY HIGH QUALITY IN-HOUSE POSES CHALLENGES
    9. 9. ENGAGING AND RELEVANT CONTENT ALLOWS YOU TO REACH… Followers Signups Shares/Likes Views ClicksMetrics:
    10. 10. ACQUIRE… Increase in conversion rates Increase in average order value Increase in click throughs Increase in dwell timeMetrics:
    11. 11. …AND RETAIN CUSTOMERS Increase in repeat purchase rates Increase in repeat order valueMetrics:
    12. 12. WHICH IS WHY WE BUILT QUILL “We deliver consistently high quality, on-brand content on any topic, in any format and in any language more efficiently and cost- effectively than is possible in-house or via traditional methods”
    13. 13. THANK YOU Ed Bussey Founder & CEO edbussey@quillcontent.com +44 (0)7775 557 328 2nd Floor, Asta House 65 Whitfield Street London W1T 4HE, UK www.quillcontent.com “One of Britain’s most inspiring businesses, 2014” SMARTA BREAKTHROUGH50 “One of the UK’s most innovative startups, 2014” #20 STARTUPS 100 “One of Britain”s most exciting Companies, 2014” EVERLINE FUTURE50

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