If you use the Web, you have most likely seen Taboola before…
Here’s how it works:
You provide a link to a content item
The Taboola algorithmic engine analyzes the content item and predicts where it will perform best
The item will be recommended across the network
Taboola will measure performance, based on whatever KPI you define, and optimize placement of the content item
The company was founded in 2007 with the goal of revolutionizing the discovery of online video.
By 2011, Taboola has become the leader in online video recommendation technology.
In 2012 Taboola enhanced its algorithmic engine to also recommend text and photos, and opened a content marketplace.
Taboola is the content discovery leader with over 130B daily recommendations.
In 1900, Michelin Tires released a 400-page guide geared at helping drivers maintain their cars. It coved basic maintenance, accommodations, and other travel tips. After 35,000 copies were distributed for free, the company began selling the books for a profit.
In the most-watched live YouTube stream ever, Red Bull’s “Stratos: Mission to the Edge of Space” sponsored adrenaline junkie Felix Baumgartner’s free fall jump from 24 miles above ground. The only hint of the Red Bull brand was the Red Bull branded flight suit and Red Bull logo on the helium balloon Felix jumped from. BRANDING NOT CONVERIONS
Brand, engage, convert
If your goal with a content campaign is to drive action – e.g. drive product sales, newsletter subscriptions, trial sign-ups – you can optimize your campaign for that action and easily track CPA.
We help optimize campaigns through rigorous A/B testing of creative.
Converting content marketing with technology
Andrew Milk, Head of
Link to a content item
Taboola analyzes the item to
predict where it will perform
Taboola starts recommending item
across the network on sites where
likelihood of meeting the performance
objective is highest
Taboola measures performance
and continuously optimizes
placement of content
HOW THE ENGINE WORKS
Taboola founded with
the goal of
Becomes the leading
Adapts the technology
to recommend articles
launches a content
Becomes the leading
platform with 3.5B daily