Six quotes that explain why content marketing is more like a marathon than a sprint

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To celebrate all those who are taking part in this weekend's London Marathon, we've put together a quick explanation of why content marketing is more like a marathon than a sprint.

To celebrate all those who are taking part in this weekend's London Marathon, we've put together a quick explanation of why content marketing is more like a marathon than a sprint.

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  • 1. We Speak The Same Language www.quillcontent.com 1 Six quotes that explain why content marketing is more like a marathon than a sprint
  • 2. We Speak The Same Language www.quillcontent.com 2 “We are different, in essence, from other men. If you want to win something, run 100 meters. If you want to experience something, run a marathon.” EMIL ZAPOTEK, WINNER OF FOUR OLYMPIC MEDALS “I tell our runners to divide the race into thirds. Run the first part with your head, the middle part with your personality and the last part with your heart.” MIKE FANNELL RUNNING CLUB COACH
  • 3. We Speak The Same Language www.quillcontent.com 3 “We are different, in essence, from other men. If you want to win something, run 100 meters. If you want to experience something, run a marathon.” EMIL ZAPOTEK, WINNER OF FOUR OLYMPIC MEDALS “I tell our runners to divide the race into thirds. Run the first part with your head, the middle part with your personality and the last part with your heart.” MIKE FANNELL RUNNING CLUB COACH Commit to a long-term content strategy. Connect with your customers on a personal level.
  • 4. We Speak The Same Language www.quillcontent.com 4 “You should run your first marathon for the right reasons, because you’ll never be the same person again. You must want to do it.” BILL WENMARK, RUNNING CLUB COACH “The marathon is an art; the marathoner is an artist.” KIYOSHI NAKAMURA MARATHON COACH
  • 5. We Speak The Same Language www.quillcontent.com 5 “You should run your first marathon for the right reasons, because you’ll never be the same person again. You must want to do it.” BILL WENMARK, RUNNING CLUB COACH “The marathon is an art; the marathoner is an artist.” KIYOSHI NAKAMURA MARATHON COACH Don’t produce content for content’s sake. Be prepared to invest. Use your imagination to stand out from the crowd.
  • 6. We Speak The Same Language www.quillcontent.com 6 “A marathon is a string of moments, mixtures of events and emotions that we sample as we move along.” UNKNOWN “The marathon has so many elements to prepare for… There is always something to change in your preparation and I am still trying to discover what I am capable of.” DATHAN RITZENHEIN ELITE MARATHONER
  • 7. We Speak The Same Language www.quillcontent.com 7 “A marathon is a string of moments, mixtures of events and emotions that we sample as we move along.” UNKNOWN “The marathon has so many elements to prepare for… There is always something to change in your preparation and I am still trying to discover what I am capable of.” DATHAN RITZENHEIN ELITE MARATHONER Be a commentator and react to news and events. Content is a marathon, not a sprint. Always try to exceed your personal best.
  • 8. We Speak The Same Language www.quillcontent.com 8 Good luck to everyone taking part in the Marathon! http://running.about.com/od/runninghumor/tp/marathonquotes.htm