Windsor Police Services
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Windsor Police Services

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Presentation as an overview of focus groups undertaken in 3rd year.

Presentation as an overview of focus groups undertaken in 3rd year.

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Windsor Police Services Windsor Police Services Presentation Transcript

  • WINDSOR POLICE SERVICES By: Mike Quigg and Christine Heraiz
  • Introduction  Objectives  Situation Analysis  SWOT/PEST  Positioning + Percp. Map  Research Highlights  Conclusions  Recommendations
  • Objectives  Who?  What?  Why?  Where?  When?
  • Current Situation  Maturing Police Force  Recruiting Low  “Community for the Community”  St. Clair Approach
  • Strengths  Job opportunities  Good Pay  Recognition  Authority  Job security  Benefits
  • Weaknesses  Risk  Disrespected by some  Tough requirements  “Bad guy” image  Irregular Hours  Other careers more attractive
  • Opportunities  Multiple career options  Community teaching positions (VIP)  Student Jobs  Sponsored Events
  • Threats  Safety  Alienation  Requirements  Economy
  • Political  Law  Stability
  • Economic  Small budget  Wages
  • Social  Baby boomer retirement  No specialized degree needed  Ease of advertising
  • Technological  Technology generation  Cheap  Demand for Tech
  • Positioning  Brave men  Risk = Reward  Not intellectual
  • Research Highlights  Immature  Party lifestyle  Respect  Lack of Media  Different Channel Strategy needed
  • Conclusions  Community centred message  Advertising strategy outdated  No information sessions  Dispel Fears
  • Recommendations  WOM campaign  Concurrent ad program  Stress life skills learned  Softer side of the job  Community involvement
  • Thank You!