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Social Media for Learning: A Balanced Approach (PREVIEW!)

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preview of DevLearn 2011 Presentation on SoMe for Learning

preview of DevLearn 2011 Presentation on SoMe for Learning

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  • Note: Create your own word cloud free at http://www. wordle .net/
  • Use a common sense approach, just as you would at a pub, drinking from the well.
  • Distinction and overlap between social media and social learning...not new the sharing, just the media and exponential reach, time to reach audience. Natural occurrence in social groups to share. 70/20/10, the often quoted model, states we derive that the majority of learning happens from on the job experience, as opposed to learning from peers or in a formal learning environment.
  • Chief Learning Officer magazine, Feb. 2011, “Going Social” by Michael Echols, Learner pull vs. push model of traditional learning. Social Learning is real, because Millenials will make up the bulk of our employees and define organizational culture. Also financial cause: Push models cannot keep up with the rate of change. Measure the business impact of mentoring, a form of social learning. Chief Learning Officer magazine, Feb. 2011, “How to Create an Agile Organization” by Pamela Meyer, Stresses the importance of improvisation in work solutions. Trainers can tap their creativity and ability to naturally collaborate to help reconfigure the organization and help it deal with change, continue to progress. See also Melanie Turek http://www.readytalk.com/community/blog/2011/02/10/corporatetraining/
  • You don’t have to be an megapower like HP, Chrysler or a Cisco (whom we discuss later), which all have extensive integrated platforms to use social media for collaborative learning. We will show you some tools you can use right away, as well as talk about existing networks like #Lrnchat that you can be involved in. For example, HP has 10,000 users, sr. management endorsement, and used wide variety of Soc. Media: SharePoint, blogs, wikis, email, instant messaging, discussion forums, surveys and podcasts with RSS feeds, challenges Chrysler obtained 7 million site visits and over 206,000 registered members from 230 countries.
  • Facebook too social? Look at LinkedIn as a part of the mix.
  • 58% percent of Facebook users log in at least daily, too! http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011
  • Newest addition to social media networking sites.
  • Advanced use: Employ Twitter account management services like Hootsuite, Tweetdeck, SocialOomph, or CoTweet.
  • Integrated with lrnchat blog #lrnchat is an online chat over the social messaging service Twitter. On the Thursdays of #lrnchat the first one is at 11:30-1pm ET (3:30-5pm GMT DST) and then again at 8:30-10pm ET/5:30-7pm PT. The earlier #lrnchat is tailored for those in parts of the world asleep during the original later one or for whatever reason simply prefer an earlier time. There is no expectation that someone would participate in both though you are welcome to do so. Participants are people interested in the topic of learning from one another and who want to discuss how to help other people learn in formal, informal, social and mobile ways. This summer we aim to renew our commitment to steer clear of topics that are more “training department” oriented (including topics around LMS and instructional design) and focus this time on rather on how people learn, what they learn, and what we’re learning. The official Twitter account is @lrnchat . Learn more here . Instruction on how to #lrnchat are always available in the sidebar links. Both chats share the same questions and both are transcribed to be read after the chats. The times listed in the transcript are based on which member of the #lrnchat moderation crew creates the transcript (and which time-zone they’re creating it from). http://www.lrnchat.com/
  • Why use social media? Connect learning to day-to-day job performance Create safe environment for questions Make learners self-reliant in finding help Have learners share own content, experience to help disseminate knowledge, reinforce successes Sustain use. Further integrate select tools.
  • Notes from Jane Bozarth’s book, Agility and Adaptability are the current buzz words in eLearning: Perception about productivity. An employee who wants to wastes time will find ways of doing it anyway. Analogy of telephones. If we have someone who abuses the telephone. Risk management is IT’s job. It’s IT’s job to manage risk, not to completely eliminate risk. It’s their job to decide what is a reasonable risk again benefits. Jane works for NC state government and they are instructed from high levels to use Facebook. Having the right person make an endorsement is really helpful. Talk not about potential problems but problems social media can solve. Sharing and accessing information saves time, and actually solves problems, increasing productivity.
  • Transcript

    • 1. Social Media for Learning: A Balancing Act  presented by: Alfredo Leone, Managing Director, QuickLessons November 3, 2011
    • 2. On tap today:
      • We’ll address the potential pitfalls and perils of social media...
      • As well as perks and pleasures.
      • How to minimize the former ...and enjoy the latter.
      • And we will talk a bit about all things in moderation.
      • Let’s discover some resources!
    • 3. About this presentation
      • Feel free to tweet with Twitter hashtag: #QL_DVLN and / or # devlearn .
      • Presentation will be available online afterwards.
      • If you have any questions during the presentation, there will be a Q&A at the end.
    • 4. Daily social media addiction Twitter Hashtag : #BHsocialmedia Source: Steven van Belleghem on Slideshare, http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011
    • 5. The phenomenon of social media Twitter Hashtag : #BHsocialmedia
    • 6. The numbers are staggering: Twitter Hashtag : #BHsocialmedia Source: Steven van Belleghem on Slideshare, http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011
    • 7. Makes training more efficient
      • Social media allows:
      • Shorter formal training
      • Content available on-demand when needed
      • More content created by more contributors
      • More feedback about what works
    • 8. Let’s jump right in... (Examples follow!) Twitter Hashtag : #BHsocialmedia
    • 9. Social Media Tools for Learning & Collaborating
    • 10. LinkedIn
      • Now 120+ million users: a new user every second
      • LinkedIn has strong business-orientation and is suited for external training, e.g., partners, vendors
      • Encourage learners to develop a PLN (personal learning network) and join LinkedIn groups
      • Use Q&A, Polls, Events features
    • 11. Facebook
      • Matching quiz:
      • 750 million
      • 1 out of 8
      • Over 30 billion
      • 40%
        • pieces of content shared each month
        • minutes on line spent on Facebook
        • Users who are 35+ years old
        • number of platform users
    • 12. Google+
      • Google+ is the newcomer; recently opened to all.
      • Now has a base of 43 million users.
      • Sparring with rival Facebook, Google+ has become Number 8 among most-visited social networking sites.
    • 13. Twitter
      • Over 100 million users.
      • Natural companion to other social media, for real-time updates: offers immediacy, linkage, and reach.
      • Use hashtags ( # ) for topics and “at” signs ( @ ) for people.
      • Posting, sharing, indexing and retweeting of note-taking before, during and after live events (lectures, conferences, seminars).
      • Sharing photos now easy through Twitter.
    • 14. An applied Twitter Example
      • #Lrnchat (founded by Jane Hart)
      • Followers can track of all the #lrnchat tweets even if they cannot participate at times scheduled.
      • A powerful sharing community has developed that continuously collaborates usefully.
      • Integrated with blog by same name.
    • 15. Blogs
      • Image credit : Cox & Forkum i(John Cox and Allen Forkum )
    • 16. Some easy to follow take-aways ... Twitter Hashtag : #BHsocialmedia
    • 17. Getting People to Use your tools Remembering “ What’s in it for me ?” Source: Steven van Belleghem on Slideshare,
    • 18. Questions and Answers Twitter Hashtag : #BHsocialmedia
    • 19. Followed by More Case Studies and Resources! Twitter Hashtag : #BHsocialmedia
    • 20. How to reach us— Please stay in touch
      • Website: www.quicklessons.com
      • Twitter: http://twitter.com/#!/quicklessons
      • Blog: www.quicklessons/blog
      • Alfredo Leone:
      • Email: [email_address]
      Twitter Hashtag : #BHsocialmedia