Web content management_wcm_social_computing_rivals_or_partners

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Web content management_wcm_social_computing_rivals_or_partners

  1. 1. Web Content Management & Social Computing: Rivals or Partners? Exposing the real weaknesses and strengths of web and enterprise technology products @TonyByrne @irina_guseva Tony Byrnetbyrne@realstorygroup.com iguseva@realstorygroup.com Twitter: @TonyByrne President, Real Story Group
  2. 2. Real Story Group: What We DoAnalyze 01234weaknesses andstrengths of the 01234tools....andvendors 01234Advise on successfultechnology selectionCopyright © 2010 Real Story Group www.realstorygroup.com
  3. 3. Three Part Agenda1.  Overlapping domains (WCM/ECM & Social)2.  WCM and Social Are Different3.  When You Need a Separate Social ToolCopyright © 2010 Real Story Group 3 www.realstorygroup.com
  4. 4. Finding Your Way...Copyright © 2010 Real Story Group Copyright © 2010 Real Story Group www.realstorygroup.com www.realstorygroup.com
  5. 5. Overlapping Scenarios? Source: www.realstorygroup.comCopyright © 2010 Real Story Group www.realstorygroup.com
  6. 6. What a WCM System DoesCopyright © 2010 Real Story Group www.realstorygroup.com
  7. 7. Web Content Site Management Systems•  Critical backbone for intranet publishing•  Now really web site management systems•  Obviated need for portals on some intranets•  Starting to incorporate “social” tools and simple document managementCopyright © 2010 Real Story Group www.realstorygroup.com
  8. 8. Divergence… Web CMS Web CMS Intranet Public Collab’n / Social Social / Collab’nCopyright © 2010 Real Story Group 8 www.realstorygroup.com
  9. 9. “Social Software” vs. Enterprise 2.0 Enterprise 2.0 Social Software Mash-ups SaaS / Cloud “Collaboration and Networking within Ajax / RIA and beyond the Enterprise”Copyright © 2010 Real Story Group www.realstorygroup.com
  10. 10. Agenda Part Two WCM and Social Are Not the Same ThingCopyright © 2010 Real Story Group 10 www.realstorygroup.com
  11. 11. Your Web CMS Does Need to be Social : "What are you doing?” : ” “Checking in to see how its going in Bosnia." "Bosnia? They dont have roads, but they have Facebook.” The Social NetworkCopyright © 2010 Real Story Group www.realstorygroup.com
  12. 12. There’s a Wide Range of Social Software Services }ActivityStreams } “UGC” Copyright © 2010 Real Story Group www.realstorygroup.com
  13. 13. Using Your WCM Tool as a Social Software Platform Copyright © 2010 Real Story Group www.realstorygroup.com
  14. 14. What about Public Social Media Integration? Three Use-Cases Publish to Social Networks Aggregate public feeds Personalize based on social graph But is this “engagement”?Copyright © 2010 Real Story Group 14 www.realstorygroup.com
  15. 15. Doing Social DifferentlyCopyright © 2010 Real Story Group www.realstorygroup.com
  16. 16. Architectural Issues Around UGC Public / Customer ConsumersContent and Website Managers Web CMS ? DMZ Content Employee Consumers Copyright © 2010 Real Story Group www.realstorygroup.com
  17. 17. Agenda Pt 3 When WCM (and ECM) Won’t Suffice for Social Keyword = Community Start with Public then turn to Intranet...Copyright © 2010 Real Story Group 17 www.realstorygroup.com
  18. 18. Different Types of Public Engagement Web CMS Branded Communities Reader Interaction Engagement Partner Collaboration Professional NetworkingCopyright © 2010 Real Story Group www.realstorygroup.com
  19. 19. Scenario: Branded Communities for Peer SupportCopyright © 2010 Real Story Group www.realstorygroup.com
  20. 20. Scenario: Branded Communities for R&DCopyright © 2010 Real Story Group www.realstorygroup.com
  21. 21. What About Your Intranet?Copyright © 2010 Real Story Group 21 www.realstorygroup.com
  22. 22. Humanizing through Social Lessons from public networks: –  Actively promote –  Recognition: foster communities, but reward individuals –  “Laddering” –  Push “top” lists Image sourced from Nielsen Norman Group (content, communities, indivs) to home page –  Explicit Q & A ForumsCopyright © 2010 Real Story Group 8 www.realstorygroup.com www.realstorygroup.com
  23. 23. Platforms ECM/WCM “Suites” Community Wikis Blogs Niche PublicSource: http://www.realstorygroup.com/Research/Channel/Collaboration/Vendors Copyright © 2010 Real Story Group www.realstorygroup.com
  24. 24. Contact is King? “Half-way to the Experience Economy” “Contact is King” http://www.peterhinssen.com/books/the-new-normalCopyright © 2010 Real Story Group www.realstorygroup.com
  25. 25. Content is still King “ http://www.killerfilm.com/articles/read/the-croods-get-two-more-26575 Without content, were reduced to cavemen going "uuuurgh" at each other. A lot of social media is about pointing to interesting content. Strip a Twitter feed of its links, or take the shared pictures, videos, and blog posts out of Facebook statuses -- and "uuuurgh" is pretty much what you end up with. Without content, were reduced to http://www.realstorygroup.com/Blog/2021 liking, or retweeting, grunts. ” ( NOT A CAVEMAN )Copyright © 2010 Real Story Group www.realstorygroup.com
  26. 26. Letʼs Continue the Conversation...
(...and Contact Us for Sample Evaluations) @TonyByrne tbyrne@realstorygroup.com @irina_guseva iguseva@realstorygroup.com Tony Byrne President, Real Story Group

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