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The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
The new era_of_printing_and_publishing
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The new era_of_printing_and_publishing

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  • 1. The New Era of Printing & Publishing On DemandCharlie CorrMarch 23, 2011
  • 2. Printing & Publishing2 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 3. 3 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 4. Printing & Publishing4 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 5. Printing & Publishing5 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 6. H a r v a r d U n i v e r s i t y Office of University Publisher6 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 7. On Demand Printing & Publishing Production Workflow Solutions Consulting Service7 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 8. 8 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 9. The Great Recession + The Next Wave of Technological Change = STRESS9 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 10. U.S. Printing, Publishing and Related Industries: Historical and Projected Value of Shipments, 2002-2014 2009-2014 CAGR: FLAT • Dramatic impact of 2008-2009 economic $450 $430 $441 recession $419 $425 $408 $397 $394 $391 $389 $390 $392 $400 $386 $389 • Diminished but positive growth in $350 forecast years $300 $ Billions $250 $200 $150 $100 $50 $0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: U.S. Printing and Publishing Market Sizing: 2009-2014, InfoTrends, 201110 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 11. U.S. Printing and Publishing Market Forecast 2002-2014 CAGR ‘09 to ‘14 $160 $140 $120 $100 Printing - Flat $ Billions $80 Publishing - (6%) $60 $40 $20 $0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: U.S. Printing and Publishing Market Sizing: 2009-2014, InfoTrends, 201111 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 12. 12 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 13. 13 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 14. U.S. Publishing Employment (Excluding Internet) 920 896 900 880 860 840 820 (000s) 800 780 760 755 740 720 700 680 Jan-08 Jan-11 16% Loss14 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 15. Global Advertising Spending by Medium 50% 2009 41% 39% 40% 2013 30% 23% 20% 18% 18% 12% 10% 10% 8% 8% 7% 7% 7% 1% 1% 0% Source: ZenithOptimedia15 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 16. Number of U.S. Commercial Printing Establishments ’09 to ’15 CAGR -10.5% 40,000 # of Establisments 30,000 20,000 10,000 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Year Source: US Dep’t of Commerce, BLS County Business Patterns16 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 17. Good News! » The economy is recovering » Global literacy is on the rise » There is increasing demand for content » Even in declining markets, growth opportunities exist for those who gain share through innovation & acquisition17 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 18. Global Retail Value of Production Digital Printing $150,000 $120,000 CAGR $90,000 Millions $ B&W - 3% Color 12% $60,000 Total 10% $30,000 $0 2010 2011 2012 2013 Year Source: InfoTrends18 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 19. US Digital Color Page Volume Growth (CAGR 2009 to 2014) Application Family Application General Office Promotional Publishing - Business Cards - Brochures - Books - CAD/Rendering - Catalogs - Greeting Cards - General Office - Direct Mail - Directories 10% - Presentations 31% - Inserts 31% - Magazines - Proposals - Coupons - Manuals - Reports - Posters - Newspapers - Banners Transactions - Signage - Bills - Statements Packaging Utility Consumer - Checks 20% - Tickets - Data-driven - Folding Cartons - Identity Cards - Fine Art Reports - Flexible - Forms - Photo-related Packaging 20% - Labels 10% 23% - PrototypesSource: InfoTrends19 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 20. Ride Growth Waves » Web2Print » Cloud » Localization/Customization › ESPN local, Digital Newspapers20 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 21. 21 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 22. Encumbered by Our History » Printing » Publishing › Woodblock printing in 200, Printing › Dates to 1580 press in 1454 » Printing is a process for » Publishing is the business or producing text and images often profession of the commercial carried out as a manufacturing production and issuance of process and an essential part of literature, information, music, etc. publishing Practices that worked!22 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 23. Economic Models and Digital Conversion Hybrid Hybrid Economic Model Sponsored Sponsored/ Subscriber Paid Subscriber/ Advertiser Paid Subscriber Advertiser Traditional Reports Journal Books Free Newspapers Newspapers Representative Products Manuals Reprints Magazine Research Economic Driver Cost Cost Revenue Revenue Revenue Cost to Deliver Low Low High Very High High Reliance on Physical Low Medium High Very High High Distribution Conversion to View Only Fast Medium Slow Slow Medium23 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 24. Economic Models » How do we monetize our efforts? » What do buyers value? » What is within our control? iPad App price $17.29/month iPad App price Free24 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 25. Lessons Learned » Publishing to multiple platforms without new revenue, only reduces economic viability › The clear lesson of Electronic Bill Presentment › 1/3 of US Households lack broadband Internet Access › 17% of Mobile Device owners have a Smartphone » Applying known models to new opportunities has a higher chance of success › Why does the Boston Globe on-line monetize only subscriptions?25 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 26. Pursue “Super Efficiency” with a Vengeance » Annual productivity improvements of about 5% › A task that takes an hour today would take 49 minutes in five years Production and 38 minutes in 10 years Processes Suppliers Customers Business Processes26 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 27. 27 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 28. » Customized Planners for Schools in UK » Extended geographically to Germany » Extended product line to include Yearbooks, Rewards and Praise Systems and Prospectuses » Purchased by CLE, a digital PSP28 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 29. Mimeo QUALITY All content printed as intended 99.7% Flawless Delivery AUTOMATION EASE OF USE Web Favors Easy enough for TECHNOLOGY self serve Centralized Production Mimeo.com Powerful enough for Enterprise In by 10pm PAAS* Inaugural & 2010 Delivered as early Web2Awards as 8am Winner CUSTOMER DELIGHT NPS Score in the 70’s * PAAS – Printing as a Service 75% Retention29 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 30. 30 ©2011 Mimeo.com, Inc. All Rights Reserved. ©2010
  • 31. MarketPlace Success » An Amazon-like Web site to distribute/publish print and related material tied to Mimeo.com document creation and fulfillment31 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 32. MarketPlace » Jonathan Bartlett, The Founder and Product Manager of MarketPlace32 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 33. What We’ve Discussed… » Publishing is Down » Printing is Flat » Fewer Players Managing More Customers » The Pace is Quickening = BIG CHALLENGES33 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 34. Where Have the Magazines Gone?34 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 35. You, You, You.35 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 36. D.I.Y.36 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 37. The Right Tools37 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 38. Self-Publishing = Better… Faster… Stronger Cheaper…38 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 39. 39 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 40. 40 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 41. The right tools for self-administration41 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 42. Simple. Fast. Easy.42 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 43. Accessible and Easily Understandable43 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 44. No Print Discussion with Order Placers44 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 45. Print = Revenue Generator45 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 46. Scribd.46 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 47. Cloud Platform Printing47 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 48. Strategies for Achieving MegaGrowth48 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 49. Strategies for Creating Sustainable Value » Borrow Brilliance » Innovate › Emulate top performers › Typically a top down strategy › Closely & quickly follow your › A willingness to fail main competitor › Perseverance › Pay close attention to the market › Understanding value › Execute flawlessly49 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 50. Winning Strategies to Create Value » Put together the best team › Cost no more than 25% of average › Top performers exceed the performance of average workers by 300%, if not higher, it can be 10 times › Focus on hiring and retaining top performers and quickly get rid of the rest › Invest in recruiting, mentoring and keeping talent50 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 51. Winning Strategies to Create Value » Highest payroll » Highest valuation of any baseball team » 27 World Series championships (26%) and 40 American League Pennants Only one team has won a higher percentage of championships51 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 52. Good Ideas Will be Funded “Theres plenty of money out there. They print more every day.” - George from Charlie and the Chocolate Factory52 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 53. Charting Your Course» What is your unique value proposition?» What is your consolidation play? › Eat or be eaten» What is your web/cloud strategy?» Geographic expansion?» How do you reduce costs?» How do you expand product & services? › What waves do you ride?» What are your technology investments?©2011 Mimeo.com, Inc. All Rights Reserved.
  • 54. 54 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 55. 55 ©2011 Mimeo.com, Inc. All Rights Reserved.
  • 56. THANK YOU! » Email: charlie@mimeo.com jonathan@mimeo.com » Tweet: @CharlesCorr Recommended Reading: THE PURITAN GIFT, RECLAIMING THE AMERICAN DREAM AMIDST GLOBAL FINANCIAL CHAOS, by Kenneth Hopper and William Hopper THE STRATEGY AND TACTICS OF PRICING, by T. Nagle, J. Hogan and J. Zale56 ©2011 Mimeo.com, Inc. All Rights Reserved.

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