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“changing the DNA”Wrangling Pixels from Print to Mobile to ...Wrangling Pixels from Print to Mobile to ...BArt Van Looy – ...
Sanoma – strong European mediacompany• One of Europe’s largest magazine publishers• Operating in diverse fields of media i...
Magazines   Online & Mobile Media   Television   Radio   Casual Gaming                http://www.sanomamedia.com
• Market leader on the Belgium  magazine market   »± 500 employees   »Net Sales: €212.3M• 25 Magazine titles   »Feeling, F...
Switch from   print vs    digital      toprint & digital                  5
Office3    Turning DNA from print into pixels    • Changing          »Print to multi channel          »Static to dynamic  ...
Slide 6Office3   Meenemen van Sanoma DNA (geprinte info meenemen)          BArt Van Looy, 2/27/2011
Print DNA                      Source• 1 input file• Source file not applicable   »Bleed, crop marks,…   »CMYK color forma...
Challenges      Source   Extract             Reformat               Deze               week bij                          G...
Challenges• Original file is not well  formed                                                                      © Sanom...
Cross Media DNA: Challenges           Source    Multiple output formats© Sanoma                                       10
HOW• Talk with your customers  »Use standards to communicate between channels  »Give a good (different) briefing• Everybod...
THANKYOUBArt van LooyICT PublishingProject LeaderMail: b.vanlooy@sanoma-magazines.beTwitter: BArtvanlooy
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Digital advertising wrangling_pixels_from_print_to_mobile_to_billboards_van_looy

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Transcript of "Digital advertising wrangling_pixels_from_print_to_mobile_to_billboards_van_looy"

  1. 1. “changing the DNA”Wrangling Pixels from Print to Mobile to ...Wrangling Pixels from Print to Mobile to ...BArt Van Looy – ICT Publishing Project LeaderBArt Van Looy – ICT Publishing Project Leader © Sanoma
  2. 2. Sanoma – strong European mediacompany• One of Europe’s largest magazine publishers• Operating in diverse fields of media in over 20 countries• Net sales: EUR 2,761 million, nearly 20,000 employees © Sanoma 2
  3. 3. Magazines Online & Mobile Media Television Radio Casual Gaming http://www.sanomamedia.com
  4. 4. • Market leader on the Belgium magazine market »± 500 employees »Net Sales: €212.3M• 25 Magazine titles »Feeling, Femmes, Flair, Humo, Libelle, Story, Goedele, Marie Claire, …• Extended products• Online & digital media: »Websites: www.humo.be , www.libelle.be, www.mygazine.be, www.kieskeurig.be, … »New media developments: Tablets, mobile, etc…• Custom Publishing
  5. 5. Switch from print vs digital toprint & digital 5
  6. 6. Office3 Turning DNA from print into pixels • Changing »Print to multi channel »Static to dynamic • Other needs: »technology, people, tools »Impact on processes • More possibilities • Different creative people • Advertising Intake • Exchanging data • Other data format(s) 6
  7. 7. Slide 6Office3 Meenemen van Sanoma DNA (geprinte info meenemen) BArt Van Looy, 2/27/2011
  8. 8. Print DNA Source• 1 input file• Source file not applicable »Bleed, crop marks,… »CMYK color format• Make use of proven (print)standards• XMP integration (XMP – ad-ticket) 7
  9. 9. Challenges Source Extract Reformat Deze week bij GRATIS STRIP VERZAMEL ZE NU ALLEMAAL© Sanoma 8
  10. 10. Challenges• Original file is not well formed © Sanoma• Is interactivity content available / needed ? »Movies, sound, etc..• Multiple output formats »Layout discrepancies »Different resolutions »Different sizes »Multiple file formats (JPEG, PDF, ePub, HTML5,…) http://www.sanoma-magazines.be - © Sanoma 9 http://www.sanomamedia.com
  11. 11. Cross Media DNA: Challenges Source Multiple output formats© Sanoma 10
  12. 12. HOW• Talk with your customers »Use standards to communicate between channels »Give a good (different) briefing• Everybody need to think beyond print »Create something in such a way that it is reusable for other media• To automate tasks »Find the right tools »Starting point is not PDF anymore! Ask original (native document)? » Standardization needed Preflighting?, File format?, Metadata? © Sanoma 11
  13. 13. THANKYOUBArt van LooyICT PublishingProject LeaderMail: b.vanlooy@sanoma-magazines.beTwitter: BArtvanlooy
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