Digital advertising wrangling_pixels_from_print_to_mobile_to_billboards_van_looy
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    Digital advertising wrangling_pixels_from_print_to_mobile_to_billboards_van_looy Digital advertising wrangling_pixels_from_print_to_mobile_to_billboards_van_looy Presentation Transcript

    • “changing the DNA”Wrangling Pixels from Print to Mobile to ...Wrangling Pixels from Print to Mobile to ...BArt Van Looy – ICT Publishing Project LeaderBArt Van Looy – ICT Publishing Project Leader © Sanoma
    • Sanoma – strong European mediacompany• One of Europe’s largest magazine publishers• Operating in diverse fields of media in over 20 countries• Net sales: EUR 2,761 million, nearly 20,000 employees © Sanoma 2
    • Magazines Online & Mobile Media Television Radio Casual Gaming http://www.sanomamedia.com
    • • Market leader on the Belgium magazine market »± 500 employees »Net Sales: €212.3M• 25 Magazine titles »Feeling, Femmes, Flair, Humo, Libelle, Story, Goedele, Marie Claire, …• Extended products• Online & digital media: »Websites: www.humo.be , www.libelle.be, www.mygazine.be, www.kieskeurig.be, … »New media developments: Tablets, mobile, etc…• Custom Publishing
    • Switch from print vs digital toprint & digital 5
    • Office3 Turning DNA from print into pixels • Changing »Print to multi channel »Static to dynamic • Other needs: »technology, people, tools »Impact on processes • More possibilities • Different creative people • Advertising Intake • Exchanging data • Other data format(s) 6
    • Slide 6Office3 Meenemen van Sanoma DNA (geprinte info meenemen) BArt Van Looy, 2/27/2011
    • Print DNA Source• 1 input file• Source file not applicable »Bleed, crop marks,… »CMYK color format• Make use of proven (print)standards• XMP integration (XMP – ad-ticket) 7
    • Challenges Source Extract Reformat Deze week bij GRATIS STRIP VERZAMEL ZE NU ALLEMAAL© Sanoma 8
    • Challenges• Original file is not well formed © Sanoma• Is interactivity content available / needed ? »Movies, sound, etc..• Multiple output formats »Layout discrepancies »Different resolutions »Different sizes »Multiple file formats (JPEG, PDF, ePub, HTML5,…) http://www.sanoma-magazines.be - © Sanoma 9 http://www.sanomamedia.com
    • Cross Media DNA: Challenges Source Multiple output formats© Sanoma 10
    • HOW• Talk with your customers »Use standards to communicate between channels »Give a good (different) briefing• Everybody need to think beyond print »Create something in such a way that it is reusable for other media• To automate tasks »Find the right tools »Starting point is not PDF anymore! Ask original (native document)? » Standardization needed Preflighting?, File format?, Metadata? © Sanoma 11
    • THANKYOUBArt van LooyICT PublishingProject LeaderMail: b.vanlooy@sanoma-magazines.beTwitter: BArtvanlooy