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Hadoop gives you power and scale via distributed storage (HDFS) and distributed computing (MapReduce). Using SQL gives you ease of use and standards. You can leverage existing Business Intelligence tools and SQL skills your organization already has to query, analyze and visualize your processed Big Data. You can then run standard SQL query which would trigger the MapReduce jobs to process the data on cluster and all the results of processing is stored in relational database, which is readily available to you for further analysis. Once the structured data is assembled, you can query, analyze and visualize this data using standard SQL syntax and other BI tools to achieve your Big Data analytics needs.