Second Wind Tour - Best Practices
Upcoming SlideShare
Loading in...5

Second Wind Tour - Best Practices






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Second Wind Tour - Best Practices Second Wind Tour - Best Practices Presentation Transcript

  • Second Wind Tour Social Media – Best Practices
  • Important Links • Website: • Twitter: • Facebook: • Pinterest: More to follow as tour beings • Sponsor/Faculty Twitter list: • It’s important to follow and engage with the entire tour community. Together we have an incredibly large audience.
  • Twitter – Important Elements • Official tour handle - @secondwindtour • Tour Hashtags • #SecondWind – when speaking about the book or the concepts of the tour. • #BookShopSelfie – Crowdsourced selfie images of the book at Barnes & Noble • #AskBill – Weekly Q+A sessions with Dr. Bill Thomas (@DrBillThomas) Hashtags create a conversation. It is important to listen, join and engage in these conversations. We will likely also take advantage of regional conversations (#SecondWindNYC) View slide
  • Make Your Tweets Public! 1. Direct Mention 2. “At” Mention This will not show in public timelines Text before @mention allows Tweet to display publicly View slide
  • Facebook Tips • Use Facebook as your page to comment/like/engage • Mention users in replies for a personal touch and better visibility
  • #AskBill • Live Q & A session • Follow @SecondWindTour and @DrBillThomas • Ask questions using #AskBill and/or tweet TO @SecondWindTour • Questions will be posted publicly as Q1, Q2, etc • Answers will come from @SecondWindTour as A1, A2, etc. • Full recap will be available on the Second Wind Tour Blog
  • #BookShopSelfie • Encouraging everyone to get involved. • Go to Barnes & Noble or other local bookstore and send us a selfie with Second Wind, a book related to the movement or simply your favorite title. • Twitter #BookShopSelfie, @SecondWindTour • Don’t forget to mention @BNBuzz (Barnes & Noble) • Email • More info: connected/bookshopselfies/
  • Powerful Twitter Tools • Twitter Search – • An underrated utility for reaching your community. Search for relevant terms, keywords and hashtags and engage with new users… Don’t forget to listen! • Followerwonk - • Search Twitter Bios and history to find influencers, and sort by social authority. • Topsy - • Search for relevant content, users and influencers. A great place to source content and engage with existing conversations.
  • Questions and Comments • Jeseph – • Virgil – • Kavan –