Your SlideShare is downloading. ×
Quattro Wireless Wow Of In App Advertising
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Quattro Wireless Wow Of In App Advertising

963
views

Published on

Quattro Wireless' presentation to Digiday: Apps with helpful tips for brands, advertisers and developers

Quattro Wireless' presentation to Digiday: Apps with helpful tips for brands, advertisers and developers

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
963
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
53
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The WOW of Mobile App Advertising
  • 2. WHY?
    HOW?
    WHAT?
  • 3. WHY?
  • 4. Consumer Profile: Weekly Mobile App Users
    If I could make a purchase with a single click on my mobile, I would use it in the store and at home
    I frequently will search for more information about a product with my mobile
    Advertising keeps me up-to-date on products I would like to have
    63% agree
    53% agree
    49% have requested more information about a product with their mobile
    Source: Insight Express, Digital Consumer Portrait, 2009
  • 5. Many Opportunities to Reach and Engage
    More than1 Billion global ad requests in Q2 (lots of opportunity to deliver a message!)
    8.5x the click rate vs. online advertising
    (and app users are influencers, so each message and click has even more impact per dollar)
  • 6. 22 Million Weekly Mobile Web Users
    Remember, App users are also mobile web users!
    I get more of my news from my mobile phone now than any other source
    I use my mobile phone more than I use a computer to browse the Internet
    The mobile Internet is my preferred way to receive information
    Sources: comScore; Insight Express, July 2009 Mobile Phone Users
  • 7. Mobile Drives More Purchase Intent than Online
    BRAND METRICS
    Mobile versus Online
    Source: Insight Express
    Note: Delta calculations based on overall exposed percentages (minus control)Respondents: Mobile N = 47,658, Online N = 513,973
  • 8. Why Such High Impact?
    Users spend significant time in their favorite apps = More opportunity to see your message
    Many applications capture location data (with user consent) = Enhanced targeting for close-to-purchase impact
    100% share of voice = no competition for attention
  • 9. HOW?
  • 10. Sight, Sound, Motion!
    Leverage Video assets from TV or online to Increase Engagement
    Expandable Ads can Slide, Fade or Flip
    Photo Gallery to Highlight Product Features
    Example from mobile web, can run in-app as well
  • 11. Custom Integration with Persistent Branding (WHERETM)
  • 12. 100% Share of Voice with Custom Rich Media Integration (WHERETM)
    Launch App
    Close
    Click to site
    Interstitial
  • 13. From Ad View to Booking Room a Few Clicks
    Banner
    Click 2
    Click 3
    Click 1
  • 14. WHAT?
  • 15. The Three-Step App Advertising Success Plan
    1
    Define your mobile objectives
    2
    Create your media plan
    3
    Measure and optimize
  • 16. Define Objectives
    Integrate mobile into your plan
    Leverage mobile-specific behavior and device capabilities
  • 17. Create Your Media Plan
    The Right Apps: based on insights about your audience and clearly defined mobile app objectives
    The Right Opportunities: create custom programs on desirable apps to effectively impact consumers
    The Right Creative: from banners to full screen experiences and dynamic creative to ensure deeper engagement
    The Right Destination: be sure to include a mobile optimized landing page to create a seamless consumer experience
  • 18. Measure and Optimize
    Continually optimize to increase campaign impact
    If you’re promoting your own app, use conversion tracking from your direct-to-download ads
    At conclusion, request fully transparent reporting on your media buy to continuously improve campaign results on mobile and across channels
  • 19. Print out this handy cheat sheet….