Your SlideShare is downloading. ×
Quattro Wireless Wow Of In App Advertising
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Quattro Wireless Wow Of In App Advertising


Published on

Quattro Wireless' presentation to Digiday: Apps with helpful tips for brands, advertisers and developers

Quattro Wireless' presentation to Digiday: Apps with helpful tips for brands, advertisers and developers

Published in: Business, Technology

1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. The WOW of Mobile App Advertising
  • 2. WHY?
  • 3. WHY?
  • 4. Consumer Profile: Weekly Mobile App Users
    If I could make a purchase with a single click on my mobile, I would use it in the store and at home
    I frequently will search for more information about a product with my mobile
    Advertising keeps me up-to-date on products I would like to have
    63% agree
    53% agree
    49% have requested more information about a product with their mobile
    Source: Insight Express, Digital Consumer Portrait, 2009
  • 5. Many Opportunities to Reach and Engage
    More than1 Billion global ad requests in Q2 (lots of opportunity to deliver a message!)
    8.5x the click rate vs. online advertising
    (and app users are influencers, so each message and click has even more impact per dollar)
  • 6. 22 Million Weekly Mobile Web Users
    Remember, App users are also mobile web users!
    I get more of my news from my mobile phone now than any other source
    I use my mobile phone more than I use a computer to browse the Internet
    The mobile Internet is my preferred way to receive information
    Sources: comScore; Insight Express, July 2009 Mobile Phone Users
  • 7. Mobile Drives More Purchase Intent than Online
    Mobile versus Online
    Source: Insight Express
    Note: Delta calculations based on overall exposed percentages (minus control)Respondents: Mobile N = 47,658, Online N = 513,973
  • 8. Why Such High Impact?
    Users spend significant time in their favorite apps = More opportunity to see your message
    Many applications capture location data (with user consent) = Enhanced targeting for close-to-purchase impact
    100% share of voice = no competition for attention
  • 9. HOW?
  • 10. Sight, Sound, Motion!
    Leverage Video assets from TV or online to Increase Engagement
    Expandable Ads can Slide, Fade or Flip
    Photo Gallery to Highlight Product Features
    Example from mobile web, can run in-app as well
  • 11. Custom Integration with Persistent Branding (WHERETM)
  • 12. 100% Share of Voice with Custom Rich Media Integration (WHERETM)
    Launch App
    Click to site
  • 13. From Ad View to Booking Room a Few Clicks
    Click 2
    Click 3
    Click 1
  • 14. WHAT?
  • 15. The Three-Step App Advertising Success Plan
    Define your mobile objectives
    Create your media plan
    Measure and optimize
  • 16. Define Objectives
    Integrate mobile into your plan
    Leverage mobile-specific behavior and device capabilities
  • 17. Create Your Media Plan
    The Right Apps: based on insights about your audience and clearly defined mobile app objectives
    The Right Opportunities: create custom programs on desirable apps to effectively impact consumers
    The Right Creative: from banners to full screen experiences and dynamic creative to ensure deeper engagement
    The Right Destination: be sure to include a mobile optimized landing page to create a seamless consumer experience
  • 18. Measure and Optimize
    Continually optimize to increase campaign impact
    If you’re promoting your own app, use conversion tracking from your direct-to-download ads
    At conclusion, request fully transparent reporting on your media buy to continuously improve campaign results on mobile and across channels
  • 19. Print out this handy cheat sheet….