Mobile Ad Summit Presentation

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    Notes on slide 1

    Not saying that CPG is great and dating is not – different goals and programs.CPG, Auto, Finance and entertainement all do high CPM, high engagement campaigns, while at the other end of the scale we are looking at the CPC marketers – who just want to get broad reach and drive clicks, and are only paying for those clicks (so how they compare to CPGCPM campaigns is not as relevant to them). This is an index vs. absolute % because this is early in the medium and the numbers are so volatile that trying to compare these month over month would be hard – using an index makes it much easier and more informational to compare over time.

    Not saying that CPG is great and dating is not – different goals and programs.CPG, Auto, Finance and entertainement all do high CPM, high engagement campaigns, while at the other end of the scale we are looking at the CPC marketers – who just want to get broad reach and drive clicks, and are only paying for those clicks (so how they compare to CPGCPM campaigns is not as relevant to them). This is an index vs. absolute % because this is early in the medium and the numbers are so volatile that trying to compare these month over month would be hard – using an index makes it much easier and more informational to compare over time.

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    Mobile Ad Summit Presentation - Presentation Transcript

    1. 10 minutes, 10 ideas for Mobile Advertising Success
      Lynn Tornabene, CMO
    2. Plan integrated, not afterthought
      1
      Attend the Mobile Ad Summit
      1
    3. Plan integrated, not afterthought
      2
      Think ‘mobile’ not just ‘phone’
    4. 4
      Reach hard-to-reach, responsive targets
      More than 11%of Quattro’s ad requests
      in Q2 2009 were from non-phone entertainment devices with WiFi capability
      More than 11%
      These devices generatedover a billionglobal ad requests in the Quattro Wireless Network
      over a billion
      Click rates are24% higherthan those on non-smart phones and for some devices, can range to135% higher
      24% higher
      135% higher
      Compared to web media, click rates are5 timesrecently cited statistics for online display
      5 times
    5. Plan integrated, not afterthought
      3
      Go ‘beyond the banner’
    6. Sight, sound, motion and action anywhere, anytime
      Interstitials
      iPhone expandable with in-ad map
      Expandables
      6
    7. 7
      Integrate your brand for 100% SOV and impact
      Apps
      Mobile Web
    8. Plan integrated, not afterthought
      4
      Take advantage of the environment
    9. Mobile is not just the internet on a small screen
      9
    10. Plan integrated, not afterthought
      5
      Avoid the line dance
    11. 11
      Drive to a mobile-optimized site
    12. Drive to mobile site to track success across media
      Outdoor to mobile
      Mobile builds database
      Mobile creates passionate fans who share with friends
      Mobile engages
      Mobile drives to store
    13. Plan integrated, not afterthought
      6
      Turn consumers into shoppers into buyers – on mobile
    14. Got an app? Get ranked!
      14
    15. Accelerate the sales process with click-to-buy
      Drive to stores including:
      Amazon
      Best Buy
      Drugstore.com
      iTunes
    16. Plan integrated, not afterthought
      7
      Turn consumers into shoppers into buyers – in retail
    17. Drive to retail and restaurant case study
      6+% click-throughs
      29% of age-verified consumers used the retail/restaurant locator
      Large sales increase with no other media in market
    18. Plan integrated, not afterthought
      8
      Use benchmarks
    19. eCPM and eCPC driven by targeting, goals
      Quattro Wireless Q2 internal data, US
      Quattro Wireless Internal Data Q2 09, US
    20. Response rates also driven by targeting, goals
      Quattro Wireless Q2 internal data, US
      Quattro Wireless Internal Data Q2 09, US
    21. Plan integrated, not afterthought
      9
      Do it!
    22. Go mobile with these ideas today…
      Attend the Mobile Ad Summit
      Think ‘mobile’ not just ‘phone’
      Go ‘beyond the banner’
      Take advantage of the environment
      Avoid the line dance
      Turn consumers into shoppers into buyers – on mobile
      Turn consumers into shoppers into buyers – in retail
      Use benchmarks
      22
    23. 0
      1
      Call us 
    24. Let’s keep in touch!
      www.quattrowireless.com/doit
      Twitter: @intheq
      srosenblatt@quattrowireless.com
      lynn@quattrowireless.com
    SlideShare Zeitgeist 2009

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