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gm 2006 Annual Report Corporate Social Responsibility --
1. Safety in, around
and behind vehicles
The GM Foundation’s sponsorship with Safe Kids Worldwide expanded in 2006 with the
nationwide introduction of “Spot the Tot,” a program to help prevent children from being
injured or killed in driveways, parking lots and sidewalks. At events around the country,
parents and drivers are being educated about some of the dangers kids face in and around
vehicles. The goal is to get drivers to walk completely around their cars and trucks to check
for children before starting the engine. Spot the Tot was created by Safe Kids Utah and
now involves more than 600 Safe Kids coalitions and chapters. Since the inception of the
GM-Safe Kids partnership a decade ago, more than 15 million people have been exposed
to Safe Kids Buckle Up events and community outreaches.
40 General Motors Corporation
