Six Marketing Automation Potholes To Avoid

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B2B marketers are embracing marketing automation solutions. Spending on these solutions is set to increase 50% this year alone. If you’re one of the many marketers pushing off on your brand new shiny 'marketing automation bike,' we don’t want you to get hurt…so we have some advice. For more information read the full blog post here http://bit.ly/LEMd7r

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Six Marketing Automation Potholes To Avoid

  1. 1. SIX MARKETINGAUTOMATIONPOTHOLES TO AVOID  
  2. 2. “It’s a magic momentwhen you’re a kid, seeingyour first two-wheel bike.So shiny, so perfect…and then it dawns on youthat you have absolutelyno idea how to ride it,and there might beinjuries. The marketingequivalent of a newbike is your marketingautomation platform.Siriusdecisions
  3. 3. SIX MARKETING AUTOMATIONPOTHOLES TO AVOID   Don’t automate processes1   that are bad to begin with. Don’t expect automated marketing2   to happen automatically. Don’t forget to build engaging,3   valuable content to feed nurturing. Don’t under-estimate the impact4   dirty data can have on success. Don’t buy marketing automation to5   stay stuck in “batch & blast” mode. Don’t focus on the technology6   at the expense of the buyer.
  4. 4. SIX MARKETING AUTOMATIONPOTHOLES TO AVOID   Don’t automate processes1   that are bad to begin with. Don’t expect automated marketing2   to happen automatically. Don’t forget to build engaging,3   valuable content to feed nurturing. Don’t under-estimate the impact4   dirty data can have on success. Don’t buy marketing automation to5   stay stuck in “batch & blast” mode. Don’t focus on the technology6   at the expense of the buyer.
  5. 5. SIX MARKETING AUTOMATIONPOTHOLES TO AVOID   Don’t automate processes1   that are bad to begin with. Don’t expect automated marketing2   to happen automatically. Don’t forget to build engaging,3   valuable content to feed nurturing. Don’t under-estimate the impact4   dirty data can have on success. Don’t buy marketing automation to5   stay stuck in “batch & blast” mode. Don’t focus on the technology6   at the expense of the buyer.
  6. 6. SIX MARKETING AUTOMATIONPOTHOLES TO AVOID   Don’t automate processes1   that are bad to begin with. Don’t expect automated marketing2   to happen automatically. Don’t forget to build engaging,3   valuable content to feed nurturing. Don’t under-estimate the impact4   dirty data can have on success. Don’t buy marketing automation to5   stay stuck in “batch & blast” mode. Don’t focus on the technology6   at the expense of the buyer.
  7. 7. SIX MARKETING AUTOMATIONPOTHOLES TO AVOID   Don’t automate processes1   that are bad to begin with. Don’t expect automated marketing2   to happen automatically. Don’t forget to build engaging,3   valuable content to feed nurturing. Don’t under-estimate the impact4   dirty data can have on success. Don’t buy marketing automation to5   stay stuck in “batch & blast” mode. Don’t focus on the technology6   at the expense of the buyer.
  8. 8. SIX MARKETING AUTOMATIONPOTHOLES TO AVOID   Don’t automate processes1   that are bad to begin with. Don’t expect automated marketing2   to happen automatically. Don’t forget to build engaging,3   valuable content to feed nurturing. Don’t under-estimate the impact4   dirty data can have on success. Don’t buy marketing automation to5   stay stuck in “batch & blast” mode. Don’t focus on the technology6   at the expense of the buyer.
  9. 9. Richard HillVP & Practice Lead,Marketing Automation1440 King Street NorthSt. Jacobs, OntarioN0B 2N0Phone: 877.723.2999Email: rhill@quarry.com

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