Stephanie Pfeffer - Luxury Real Estate in the New Economy

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Peer into the hearts and minds of today's luxury consumer as Stephanie Pfeffer shares research on the "New Elite" and the realities of today's economy. You'll also hear from successful real estate agents about how they are navigating these challenges and changing their game plan to find success. This session will help you gain insight into this elusive consumer and provide tips on how to leverage time tested tools and incorporate new strategies and tactics for success.

Published in: Real Estate, Business
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  • Stephanie Pfeffer - Luxury Real Estate in the New Economy

    1. 1. Luxury Real Estate in the New Economy Stephanie Pfeffer, Luxury Portfolio Fine Property Collection ® Panelists: Patty McCarthy, William Raveis Real Estate Charlotte Lipscomb, AvenueOne Christi Davidson, Keller Williams
    2. 3. Leading Real Estate Companies of the World® <ul><li>Largest network of independently </li></ul><ul><li>owned real estate companies in </li></ul><ul><li>the world… </li></ul><ul><li>600 members / 5,000 offices </li></ul><ul><li>150,000 associates worldwide </li></ul><ul><li>Representing over 35 </li></ul><ul><li>countries </li></ul>
    3. 4. … an organization built on referrals & cooperation delivering buyers… enhancing customer relationships… delivering to consumers…
    4. 5. The Right Connections, The Best Brands
    5. 8. Our Mission <ul><li>Give listings exposure to a large sphere of international buyers and sellers </li></ul><ul><li>Increase the likelihood that international buyers will be attracted to our firms </li></ul><ul><li>Deliver a marketing program that delivers tangible results at the best possible value </li></ul><ul><li>Associate & network with the finest, most reputable and powerful group of brokers </li></ul>
    6. 9. more top sales associates More top sales associate and teams by volume than any other franchise organization or luxury network Source: Wall Street Journal / RealTrends top 200 agent roster, November 8, 2008
    7. 10. more luxury property inventory More $1M+ listings displayed worldwide than other luxury websites Source: Mintel website inventory comparison: Fall 2009
    8. 13. Suggestions <ul><li>Respect Resourcefulness </li></ul><ul><li>Position Against Need </li></ul><ul><li>Sell to Happiness </li></ul><ul><li>Understand Family Decision-Making </li></ul><ul><li>Promote Brand Value, Quality and Heritage </li></ul>
    9. 14. Luxury Real Estate In The New Economy
    10. 15. What Do We Sell Every Day?
    11. 16. R O T <ul><li>R RETURN </li></ul><ul><li>O ON </li></ul><ul><li>T TIME </li></ul>
    12. 17. The New Consumer Mindset Job and Economic Uncertainty + Informed and Savvy Buyers = Price Threshold + Future Projections
    13. 18. <ul><li>The Tornado Theory </li></ul><ul><li>of Real Estate </li></ul>
    14. 19. <ul><li>“ You Own A Lamborghini…” </li></ul>“ In A Market Driven By Kia s .”
    15. 20. “ You Own A Non-Performing Asset”
    16. 21. The market is not yet ready to trade your home for the dollars that you need.
    17. 22. <ul><li>Capturing </li></ul><ul><li>The Highest Equity </li></ul>
    18. 23. Saving Time and Money $ Be Selective $ Assess $ Joint Ventures To Seller Motivation $ Proportion Time & Money Spent
    19. 25. <ul><li>Charlotte Lipscomb </li></ul><ul><li>AvenueOne, Austin, TX </li></ul>Charlotte Lipscomb REALTOR®, CLHMS, CRS [email_address] 512.789.6225
    20. 26. <ul><li>Christi Davidson </li></ul><ul><li>Keller Williams, Austin, TX </li></ul>www.CallChristi.com [email_address] 512.794.6770

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