Marketing On Demand - Tom Sicola - 2009 Marketing Innovation & Discovery

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    Marketing On Demand - Tom Sicola - 2009 Marketing Innovation & Discovery - Presentation Transcript

    1. McLane Marketing On Demand Tom Sicola, Sicola Marketing Services
    2. McLane Background
      • $30 Billion Supply Chain Services Company
      • Supply Chain Solutions—60,000 retail locations
      • More than 40,000 products
            • Convenience stores
            • Mass merchants
            • Warehouse clubs
            • Military
            • Drug stores
            • Chain-based restaurants
      • Every US zip code, Brazil and exports to 34 countries
      • 15,000 teammates
      • Wholly owned unit of Berkshire-Hathaway
    3. Business Challenge
      • More than 40 locations, highly decentralized and multiple subsidiaries
      • No repository for brand elements
        • No brand guidelines
        • No photo library
        • No presentation standards or templates
      • Multiple printing companies per market
        • Business Systems, Sales Collateral, Other
        • 100s of 1000s of $ in door stops!
    4. Solution
      • Creation of McLane Marketing Advantage (M 2 A )
    5. Solution
    6. Solution
      • Creation of McLane Marketing Advantage (M 2 A)
      • Marketing On Demand Portal
        • Marketing Assets
        • Print On Demand
        • Future Applications (e-marketing)
      • Integration
        • My McLane Portal
        • SAP
        • Other Printers
    7. Solution
    8. Solution
    9. Solution
    10. Solution
    11. Solution
    12. Solution
    13. Solution
    14. Solution
    15. Solution
    16. Solution
    17. Solution
    18. Solution
    19. Solution
    20. Solution
    21. Solution
    22. Solution
    23. Solution
    24. Impact
      • Key Benefits
        • Development
          • Cost Effective
          • Timely
          • Thorough
          • Professional, friendly
    25. Impact
      • Key Benefits
        • Cost Savings
          • Print on Demand (no waste)
          • Multiple revisions & personalization (w/o penalty)
          • Competitive prices at small quantities
        • Cost Control
          • Designated users
          • Budget versus spending insight
    26. Impact
      • Key Benefits
        • Efficiency
          • No bids
          • Shipping pre-arranged
          • No warehousing, no door stops, no kidding
        • Productivity
          • Reduction in Agency management time
          • Reduction in client time
    27. Impact
      • Key Benefits
        • Quality
          • QuantumDigital Taste Test
        • Flexibility
          • Future applications
          • New offerings
            • Manufacturers
            • Customers
    SlideShare Zeitgeist 2009

    + QuantumDigitalQuantumDigital Nominate

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