McLane Marketing On Demand Tom Sicola, Sicola Marketing Services

McLane Background $30 Billion Supply Chain Services Company Supply Chain Solutions—60,000 retail locations More than 40,000 products Convenience stores Mass merchants Warehouse clubs Military Drug stores Chain-based restaurants Every US zip code, Brazil and exports to 34 countries 15,000 teammates Wholly owned unit of Berkshire-Hathaway

$30 Billion Supply Chain Services Company

Supply Chain Solutions—60,000 retail locations

More than 40,000 products

Convenience stores

Mass merchants

Warehouse clubs

Military

Drug stores

Chain-based restaurants

Every US zip code, Brazil and exports to 34 countries

15,000 teammates

Wholly owned unit of Berkshire-Hathaway

Business Challenge More than 40 locations, highly decentralized and multiple subsidiaries No repository for brand elements No brand guidelines No photo library No presentation standards or templates Multiple printing companies per market Business Systems, Sales Collateral, Other 100s of 1000s of $ in door stops!

More than 40 locations, highly decentralized and multiple subsidiaries

No repository for brand elements

No brand guidelines

No photo library

No presentation standards or templates

Multiple printing companies per market

Business Systems, Sales Collateral, Other

100s of 1000s of $ in door stops!

Solution Creation of McLane Marketing Advantage (M 2 A )

Creation of McLane Marketing Advantage (M 2 A )

Solution

Solution Creation of McLane Marketing Advantage (M 2 A) Marketing On Demand Portal Marketing Assets Print On Demand Future Applications (e-marketing) Integration My McLane Portal SAP Other Printers

Creation of McLane Marketing Advantage (M 2 A)

Marketing On Demand Portal

Marketing Assets

Print On Demand

Future Applications (e-marketing)

Integration

My McLane Portal

SAP

Other Printers

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Solution

Impact Key Benefits Development Cost Effective Timely Thorough Professional, friendly

Key Benefits

Development

Cost Effective

Timely

Thorough

Professional, friendly

Impact Key Benefits Cost Savings Print on Demand (no waste) Multiple revisions & personalization (w/o penalty) Competitive prices at small quantities Cost Control Designated users Budget versus spending insight

Key Benefits

Cost Savings

Print on Demand (no waste)

Multiple revisions & personalization (w/o penalty)

Competitive prices at small quantities

Cost Control

Designated users

Budget versus spending insight

Impact Key Benefits Efficiency No bids Shipping pre-arranged No warehousing, no door stops, no kidding Productivity Reduction in Agency management time Reduction in client time

Key Benefits

Efficiency

No bids

Shipping pre-arranged

No warehousing, no door stops, no kidding

Productivity

Reduction in Agency management time

Reduction in client time

Impact Key Benefits Quality QuantumDigital Taste Test Flexibility Future applications New offerings Manufacturers Customers

Key Benefits

Quality

QuantumDigital Taste Test

Flexibility

Future applications

New offerings

Manufacturers

Customers