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Introduction to Mobile Marketing - Carrie Chitsey
Introduction to Mobile Marketing - Carrie Chitsey
Introduction to Mobile Marketing - Carrie Chitsey
Introduction to Mobile Marketing - Carrie Chitsey
Introduction to Mobile Marketing - Carrie Chitsey
Introduction to Mobile Marketing - Carrie Chitsey
Introduction to Mobile Marketing - Carrie Chitsey
Introduction to Mobile Marketing - Carrie Chitsey
Introduction to Mobile Marketing - Carrie Chitsey
Introduction to Mobile Marketing - Carrie Chitsey
Introduction to Mobile Marketing - Carrie Chitsey
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Introduction to Mobile Marketing - Carrie Chitsey

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Carrie Chitsey, Txt4CRM, At the Marketing Innovation Discovery Summit 2009. Blogging event at thedirectmarketingvoice.com, twitter: @quantumdigital

Carrie Chitsey, Txt4CRM, At the Marketing Innovation Discovery Summit 2009. Blogging event at thedirectmarketingvoice.com, twitter: @quantumdigital

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  • 1. An Introduction to Mobile Marketing Carrie Chitsey, Txt4CRM
  • 2. <ul><ul><li>33% of people change their email address at least once a year, as opposed to only 5% change their cell phone number </li></ul></ul>94% of text messages are opened in 9 minutes or less with a 15% average response rate Email open rates average 15% in 12 hours or more 82% of people aged 18-49 use texting Market Overview
  • 3. Text Messaging 101
  • 4. Mobile EcoSystem Mobile Image/Barcode Recognition <ul><li>Creative elements with images </li></ul><ul><li>Less than 15% in US have both internet and camera phones </li></ul><ul><li>Requires software download </li></ul>Niche Mobile Content Providers Mobile Content Providers &amp; Strategist <ul><li>One solution specific to niche industry </li></ul><ul><li>Limited one way text capabilities </li></ul><ul><li>Limited overall CRM mobile strategy </li></ul><ul><li>Strategist and CRM leaders in mobile space </li></ul><ul><li>Enterprise CRM platform </li></ul><ul><li>Customer managed portal </li></ul><ul><li>Data analytics and reporting </li></ul>
  • 5. Mobile Marketing is…………………Websites back in 1995 Where is the Market Today? Everyone knew they needed it but no one knew how to get there………………… It’s no longer a year away, it’s here and now…guide them or they will guide you!
  • 6. Text is maturing into an integrated CRM business tool Where is the Market Going? Forrester projects 34% growth by 2014 Only 16.3 Million ( 6% ) using Internet Search Only 29 Million ( 11% ) Downloading Apps Less than 10% Short Code Spam
  • 7. The Next Piece To Your CRM Puzzle <ul><li>Customer Preferred Contact Method </li></ul><ul><li>Low Cost High Customer Satisfaction </li></ul><ul><li>Build and Manage Permission Based Asset </li></ul><ul><li>Speed </li></ul><ul><li>Ubiquitous </li></ul>Mobile Marketing should be an integrated piece of your CRM strategy.
  • 8. Results, Results, Results Marriott contributed 1.2 million in bookings to SMS in one quarter, 1/3 were redeemed the SAME day Papa Johns, “not impressed with iPhone application” but contributed 1.7 million to text marketing in first 6 months Mobile is a rapidly growing segment of our business, one that we expect to grow for years to come.” VP of Multimedia Marketing Domino’s Pizza We decreased our cost of $6 per repair status call to .25 a customer interaction using SMS to communicate, VP of Product Development, Large Cell Phone Retailer
  • 9. Beyond Traditional Direct Mail Real time lead generation from direct mail…the new way to know when the mail hits!
  • 10. Direct Mail to Virtual HR Real time virtual HR from direct mail…the new way to find instant job candidates!
  • 11. <ul><li>Carrie Chitsey </li></ul><ul><li>CEO, Txt4CRM </li></ul><ul><li>Formerly Text4ROI </li></ul><ul><li>Text CARRIE to 70626 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.txt4crm.com </li></ul>Contact Information

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