Introduction to Mobile Marketing - Carrie Chitsey


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Carrie Chitsey, Txt4CRM, At the Marketing Innovation Discovery Summit 2009. Blogging event at, twitter: @quantumdigital

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Introduction to Mobile Marketing - Carrie Chitsey

  1. 1. An Introduction to Mobile Marketing Carrie Chitsey, Txt4CRM
  2. 2. <ul><ul><li>33% of people change their email address at least once a year, as opposed to only 5% change their cell phone number </li></ul></ul>94% of text messages are opened in 9 minutes or less with a 15% average response rate Email open rates average 15% in 12 hours or more 82% of people aged 18-49 use texting Market Overview
  3. 3. Text Messaging 101
  4. 4. Mobile EcoSystem Mobile Image/Barcode Recognition <ul><li>Creative elements with images </li></ul><ul><li>Less than 15% in US have both internet and camera phones </li></ul><ul><li>Requires software download </li></ul>Niche Mobile Content Providers Mobile Content Providers & Strategist <ul><li>One solution specific to niche industry </li></ul><ul><li>Limited one way text capabilities </li></ul><ul><li>Limited overall CRM mobile strategy </li></ul><ul><li>Strategist and CRM leaders in mobile space </li></ul><ul><li>Enterprise CRM platform </li></ul><ul><li>Customer managed portal </li></ul><ul><li>Data analytics and reporting </li></ul>
  5. 5. Mobile Marketing is…………………Websites back in 1995 Where is the Market Today? Everyone knew they needed it but no one knew how to get there………………… It’s no longer a year away, it’s here and now…guide them or they will guide you!
  6. 6. Text is maturing into an integrated CRM business tool Where is the Market Going? Forrester projects 34% growth by 2014 Only 16.3 Million ( 6% ) using Internet Search Only 29 Million ( 11% ) Downloading Apps Less than 10% Short Code Spam
  7. 7. The Next Piece To Your CRM Puzzle <ul><li>Customer Preferred Contact Method </li></ul><ul><li>Low Cost High Customer Satisfaction </li></ul><ul><li>Build and Manage Permission Based Asset </li></ul><ul><li>Speed </li></ul><ul><li>Ubiquitous </li></ul>Mobile Marketing should be an integrated piece of your CRM strategy.
  8. 8. Results, Results, Results Marriott contributed 1.2 million in bookings to SMS in one quarter, 1/3 were redeemed the SAME day Papa Johns, “not impressed with iPhone application” but contributed 1.7 million to text marketing in first 6 months Mobile is a rapidly growing segment of our business, one that we expect to grow for years to come.” VP of Multimedia Marketing Domino’s Pizza We decreased our cost of $6 per repair status call to .25 a customer interaction using SMS to communicate, VP of Product Development, Large Cell Phone Retailer
  9. 9. Beyond Traditional Direct Mail Real time lead generation from direct mail…the new way to know when the mail hits!
  10. 10. Direct Mail to Virtual HR Real time virtual HR from direct mail…the new way to find instant job candidates!
  11. 11. <ul><li>Carrie Chitsey </li></ul><ul><li>CEO, Txt4CRM </li></ul><ul><li>Formerly Text4ROI </li></ul><ul><li>Text CARRIE to 70626 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>Contact Information