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Hot New Programs for Agents

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Session 4 speaker 1 - frederick herot2

Session 4 speaker 1 - frederick herot2

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  • 1. Hot New Programs, Tools and Technologies for AgentsFrederick Herot VP MarketingRealtor.com & Top Producer
  • 2. What kind of real estate marketer are you?
  • 3. What kind of real estate marketer are you?
  • 4.
  • 5.
  • 6. How are you managing your leads?
  • 7. How are you managing your leads?
    Only 22% of agents use an advanced system to manage leads
  • 8. How are you managing your leads?
    Only 22% of agents use an advanced system to manage leads
    How do agents organize follow- up?
    20% by memory
    45% with written files
    13% with spread sheet
    22% with a system (like Top Producer)
  • 9. Do you do niche marketing?
    59% of agents do specialty advertising
  • 10. Specialty / Niche Marketing
    80% of buyers would prefer to work with an agent who specializes in their type of home
    *NAR survey to buyers and sellers
    59% of agents say they target at least one specialty / niche market
    5% New construction
    5% Luxury
    4% Condo
    6% Foreclosure
    4% REO
    4% Waterfront
    1% Equestrian
    *REALTOR quiz
  • 11. Specialty / Niche Marketing
    80% of buyers would prefer to work with an agent who specializes in their type of home
    *NAR survey to buyers and sellers
    59% of agents say they target at least one specialty / niche market
    5% New construction
    5% Luxury
    4% Condo
    6% Foreclosure
    4% REO
    4% Waterfront
    1% Equestrian
    *REALTOR quiz
  • 12.
  • 13. MIT study:
    “Data suggests that if you aregoing to try to contact a lead,your odds to reach them dropover ten times if you wait pastthe first hour of shown interest.
    The odds of contacting a lead if calledwithin five minutes versus 30Minutes are 100 times greater.”
  • 14.
  • 15.
  • 16. How quickly inquiries are responded to:
  • 17. How quickly inquiries are responded to:
  • 18. Past customers
    Comparing NAR study we commissioned and what agents said in survey we sent to agents
    Past customers:
  • 19. 50% of agents don’t set aside time for follow-up calls and emails
    30% spend 1 hour a week
    13% 2 hours a week
    4% 3 hours a week
    2% 4 hours
  • 20. Marketing and Managing listings
    74% of sellers thought it was important to have a prominent placement on REALTOR.com®
    *NAR survey to buyers and sellers
    70% of sellers would probably be more likely to list with an agent who would put a video of their home on the internet
    *NAR survey to buyers and sellers
    30% of agents use video on their listings on the internet
    *REALTOR quiz
  • 21. Mobile
    12 % of agents will get a new device this year
    8% have Iphone
    1% Palm Pre
    3% bought Blackberry Storm
    15% have conventional Blackberry
    6% Droid
    7% Other
  • 22. Mobile
    12 % of agents will get a new device this year
    8% have Iphone
    1% Palm Pre
    3% bought Blackberry Storm
    15% have conventional Blackberry
    6% Droid
    7% Other
    New devices started movement where by 2013 more will access the internet by mobile than through their desktop
    2008 Microsoft was third largest non-bank business in the world (market cap $251b) – Apple #23 with $113b
    2010 Apple #3 $229b – Microsoft #4 $201b
  • 23. 43% of agents have a written marketing plan and budget
  • 24. The number of first time buyers has risen steadily from 2006 when only 36% of homes were sold to first timers. Now it is up to 50%.
    *NAR survey to buyers and sellers
    80% of first time buyers indicated “help with the home buying process” is the most important benefit provided by REALTORS®
    *NAR survey to buyers and sellers
  • 25.
  • 26.
  • 27. Social Networking and sphere of influence branding
    57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network.
    *NAR survey to buyers and sellers
  • 28. Social Networking and sphere of influence branding
    57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network.
    *NAR survey to buyers and sellers
    46% of income for agents making $50k was referral or repeat
    57% referral or repeat if income over 100k
    64% if over $150K
    *NAR 2010 member survey
    Sellers say that 91% of their agents used internet to market property
    Sellers say 5% of their agents used social network to market
    *NAR survey to buyers and sellers
  • 29. Social Networking and sphere of influence branding
    57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network.
    *NAR survey to buyers and sellers
    83% of REALTORS use Facebook
    60% of REALTORS® use Linked-in
    24% use You Tube
    74% have a personal page on Facebook
    29% have a business page on Facebook
    *REALTOR quiz
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Frederick
    Herot
  • 35. $60,000
    6
    5
  • 36. $80,000
  • 37.
  • 38.
  • 39.
  • 40. Frederick Herotfrederick.herot@realtor.com123-456-7890
    $60,000
    6
    5
    $80,000
  • 41.
  • 42. frederick@realtor.com

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