Sns vietnam20110827 com score

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  • 1. The State of Social Networks in VietnamSocial Network: The Open Platform ConferenceNew World Hotel, Ho Chi Minh City, 27 August 2011 Joe Nguyen Vice President, SEA & India | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com
  • 2. comScore is a Global Leader in Measuring the Digital WorldNASDAQ SCORClients 1,600+ worldwideEmployees 1,000+Headquarters Reston, VA 170+ countries under measurement;Global Coverage 43 markets reportedLocal Presence 30+ locations in 21 countries © comScore, Inc. Proprietary and Confidential. V0910 2
  • 3. comScore Digital Business Analytics Audience Measurement Web Analytics User Analytics Vertical Market SolutionsUnified Digital Measurement™ Social Analytics Copy Testing Campaign Verification Advertising Analytics Ad Effectiveness Cross Media Mobile Audience Measurement Network Analytics & Optimization Mobile Analytics Customer Experience & Retention Management © comScore, Inc. Proprietary and Confidential. V0411 3
  • 4. comScore History of Leadership and Innovation To Unify census + panel measurement To provide behavioral ad effectiveness 1 To measure the search market To meter mobile user behavior st To measure video streaming To deliver a worldwide Internet audience measurement To build and project from 2 million+ longitudinal panel To monitor and report e-commerce data Global Shaper Company 2010 © comScore, Inc. Proprietary and Confidential. V0411 4
  • 5. Major Media Publications Turn tocomScore Every Day comScore experts/information cited over 70 times a day! © comScore, Inc. Proprietary and Confidential. 5
  • 6. comScore’s Innovative Approach Revolutionizes Measurement 2 Million Person Panel PERSON-Centric Panel with 360°View of Person Behavior SITE-Census Measurement PANEL PAGE TAGS Unified Digital Measurement™ (UDM) Patent-Pending Methodology © comScore, Inc. Proprietary and Confidential. V0910 6
  • 7. Actual/Min Persons Under Measurement (PUM) – June, 2011 Persons Under Region Country Measurement South East Asia Malaysia 142,287 South East Asia Singapore 48,379 South East Asia Philippines 159,719 South East Asia Vietnam 113,089 South East Asia Indonesia 264,277 © comScore, Inc. Proprietary and Confidential. 7
  • 8. The State of the InternetIn South East Asia & Vietnam © comScore, Inc. Proprietary and Confidential. 8
  • 9. Asia Continues Audience Growth§  Growth is flat in North America, European Worldwide Online Population (Millions) growth mostly driven by Russia +8%§  30 million new Internet users were added 1,324 in the Asia Pacific Region over the past 1,222 year§  High percentage growth continues in MidEast/Africa and Latin America December 2009 December 2010 +6% Dec 2009 534.0 Dec 2010 505.7 +8% 336.4 361.7 +3% +32% +15% 198.4 204.0 85.2 112.5 96.6 111.4 Asia Pacific Europe North America Middle East - Latin America Africa © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 9 Source: comScore Media Metrix, December 2009 and December 2010
  • 10. Online Audience Sizes in Southeast Asia, 15+ Home & Work§  Indonesia shows the highest percentage growth over the past year, adding 2 million web users since December 2009§  Mature Internet markets posted significantly lower growth rates Online Population Sizes (MM) Southeast Asia +11% 10.4 +32% 9.4 8.6 +16% +16% 6.5 6.8 +8% 5.8 5.5 4.8 4.3 +3% 4.0 2.8 2.9 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 2010 © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 10 Source: comScore Media Metrix, December 2009 to December 2010
  • 11. Emerging Internet Markets in Southeast Asia Skew Very Young§  Hong Kong and Singapore skew older even than the global average; Malaysia, Indonesia, Vietnam and the Philippines have significantly younger audiences Composition of Internet Audience 15+ WW 26% 22% 14% 11% Malaysia 26% 22% 9% 6% Indonesia 32% 17% 7% Vietnam 33% 15% 9% 6% Philippines 30% 20% 8% Hong Kong 22% 25% 23% 12% Singapore 24% 27% 19% 9% 15-24 25-34 35-44 45-54 55+ © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 11 Source: comScore Media Metrix, December 2010
  • 12. Average Usage Highest in Mature Markets§  High levels of usage in Hong Kong and Singapore due to availability and ubiquity of fast internet connections§  Larger countries with lower web penetration rates have relatively lower consumption; size and relative heaviness of usage of younger web users have a large impact on these averages Internet Users (Millions) Total Online Hours per Visitor Malaysia 10.4 Malaysia 16.1 Indonesia 8.6 Indonesia 14.8 Vietnam 6.8 Vietnam 23.2 Philippines 5.5 Philippines 16.7 Hong Kong 4.3 Hong Kong 25.9 Singapore 2.9 Singapore 22.3 © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 12 Source: comScore Media Metrix, December 2010
  • 13. 15-34 Year Olds Spend More Time Online; Difference Varies by Country§  In each country, 15-34 year olds spend more time online on average§  Young people in Hong Kong and Singapore spend proportionally much more time online than older web users there; young web users in Indonesia spend almost the same amount of time online as their elders Average Hours Spent Online 31.0 24.4 25.4 22.4 20.1 19.7 16.8 17.1 15.0 14.8 14.6 15.8 Age 15-34 Age 35+ Malaysia Indonesia Vietnam Philippines Hong Kong Singapore © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 13 Source: comScore Media Metrix, December 2010
  • 14. Composition and Usage by Gender is Even, with some Exceptions§  Average usage by males edged out females’ usage in Indonesia, Vietnam, and Singapore by 1-2 hours. Elsewhere, usage by gender is relatively even§  Male/Female 15+ web population is within a few points of an even split by gender in all countries with the exception of Indonesia Average Hours Spent Online 25.9 25.9 23.6 22.6 22.8 21.8 16.0 16.2 15.3 16.5 17.0 13.8 Males 15+ Females 15+ Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Female Share 47% 36% 46% 48% 51% 51% of Internet Population © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 14 Source: comScore Media Metrix, December 2010
  • 15. Social Networking spurs Photos Category Growthin Vietnam, Malaysia, Philippines§  Sharing photos is becoming a key component of the Social Networking experience. The high growth in this category in almost every country is being driven by Facebook Photos§  Ubiquity of digital cameras and cell phone cameras, coupled with large youth populations, also contribute to growth in this category Growth in Reach: Photo Sites +47% +46% +16% +23% +17% +24% 91% 89% 90% +73% 90% 95% 81% 82% 81% 68% 70% 66% 68% 76% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 15 Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 16. Online Banking on the Rise in Southeast Asia§  Visitation to Online Banking sites grew by double digits in all six countries§  Malaysia is the largest online banking market, with 2.7 million users in January§  Indonesia nearly doubled its online banking audience over the past year +16% Growth in Unique Visitors (000): Online Banking 2,746 2,360 +18% +72% +35% +39% 1,543 +14% 1,304 949 779 889 749 701 435 377 525 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Jan-10 Jan-11 © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 16 Source: comScore Media Metrix, January 2010 vs January 2011
  • 17. A Clear Appetite for Multimedia in Southeast Asia§  With the exception of Indonesia, visiting to Multimedia sites from these countries outpace the global average§  Even in countries where high-bandwidth connections are less common, e.g. the Philippines and Vietnam, there is clearly high demand for multimedia content Growth in Reach: Multimedia Sites +11% +17% 7% +6% +11% +36% 72% -1% 73% 72% 72% 77% 63% 67% 65% 67% 66% 61% 56% 55% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 17 Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 18. Search Snapshot for Southeast Asia§  Searchers in the Philippines had the highest average number of searches per searcher; Users in Hong Kong and Singapore were also heavy searchers§  Google accounts for 67% of all searches globally; in this region, with the clear exception of Hong Kong, users were more likely to use Google for their searches Total Searches (MM) Avg Searches per Searcher Google Share of Searches Malaysia 960 Malaysia 98.7 Malaysia 76% Indonesia 746 Indonesia 91.4 Indonesia 85% Vietnam 563 Vietnam 86.4 Vietnam 93%Philippines 788 Philippines 150.4 Philippines 69%Hong Kong 501 Hong Kong 125.1 Hong Kong 37%Singapore 304 Singapore 115.4 Singapore 77% © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 18 Source: comScore qSearch, January 2011
  • 19. Instant Messengers, News are Key Categories in Vietnam Key Categories Reach in Vietnam vs WW Average 91% 57% Search/Navigation Index: 128 Index: 107 Downloads 100 85% 57% 90% 57% News/Information 100 149 Index: 129 Blogs 113 60% 50% 72% 56% Community 143 124 103 Games 109 58% 51% 72% 45%Instant Messengers 136 206 154 Photos 86 35% 53% 69% 37% Retail 109 108 108 Business/Finance 82 64% 46% Directories/ 67% 37% 89 97 Education 128 Resources 117 68% 29% 67% 35% Multimedia 83 100 85 Sports 112 67% 32% 66% 35% e-mail 81 105 91 Auctions 113 63% 31% 66% 28% Social Networking 91 94 93 Automotive 119 70% 24% Vietnam 60% 23% Technology 88 112 91 TV 70 53% 33% Worldwide 102 Internet Audience 15+ accessing Internet from Home or Work © comScore, Inc. Proprietary and Confidential. 19 Source: comScore Media Metrix (Panel Only), December 2010
  • 20. Top Web Properties in Vietnam 102 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix Key Measures Vietnam, July 2011 © comScore, Inc. Proprietary and Confidential. 20
  • 21. And Social Networks in the Region? © comScore, Inc. Proprietary and Confidential. 21
  • 22. Philippines is the Top Facebook Market In the World Facebook.com Top 15 Markets by % Reach Philippines 93.7§  The Philippines, Malaysia Turkey 90.7 and Indonesia are among Israel 90.2 the top 15 countries with the Chile 89.5 highest Facebook Malaysia 88.4 penetration Argentina 88.3 Venezuela 87.8§  Though Photo and IM usage Indonesia 87.4 is also above average in the Canada 86.9 Philippines, FB is the most Colombia 86.7 common touchpoint for web Peru 83.4 users there: FB is the #1 site Mexico 82.6 there, and average usage is United Kingdom 81.4 7 hours per user Puerto Rico 81.4 Finland 81.2 © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 22 Source: comScore Media Metrix, January 2011
  • 23. Indonesia and Singapore are Among Top Twitter Markets§  21 percent of Indonesian web users visited Twitter.com in January, making it the #4 site in terms of Twitter reach Twitter Top 15 Markets by % Reach Netherlands 26.0 Brazil 23.4 Japan 22.0 Indonesia 21.0 Venezuela 19.4 Canada 15.1 United Kingdom 14.0 Philippines 13.8 Singapore 13.6 Turkey 13.6 Chile 13.1 United States 13.0 Argentina 12.5 Mexico 12.5 Colombia 10.7 © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 23 Source: comScore Media Metrix, January 2011
  • 24. Strong Social Network Penetration in the Region §  Vietnam shows the highest year over year growth in reach, but penetration there is still much lower than in other countries in the region §  Philippines, Malaysia, and Indonesia have highest reach, driven almost exclusively by Facebook Growth in Reach: Social Networks +13% +6% +1% +11% +1% +4% 91% 89% 90% +35% 90% 95% 81% 81% 82% 68% 70% 66% 68% 76% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work 24 Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 25. So What Does Vietnam’s Social Scene Look Like? © comScore, Inc. Proprietary and Confidential. 25
  • 26. Social Networking Sites Continue to Grow in Vietnam Internet Audience 15+ accessing Internet from Home or Work Source: comScore Segment Metrix Vietnam, July 2011 © comScore, Inc. Proprietary and Confidential. 26
  • 27. Top Categories Visited by Vietnamese 102 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix Key Measures Vietnam, July 2011 © comScore, Inc. Proprietary and Confidential. 27
  • 28. Social Networking Sites Continue to Grow in Vietnam Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix Key Measures Vietnam, July 2011 © comScore, Inc. Proprietary and Confidential. 28
  • 29. Non-Vietnamese Social Networks are still hanging on Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix Media Trend Vietnam, July 2011 © comScore, Inc. Proprietary and Confidential. 29
  • 30. Social Media Users Tend to be Young Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix Demographic Vietnam, July 2011 © comScore, Inc. Proprietary and Confidential. 30
  • 31. Zing Me’s Users Tend to be Young Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix Demographic Vietnam, July 2011 © comScore, Inc. Proprietary and Confidential. 31
  • 32. Facebook’s Users Tend to be Young Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix Demographic Vietnam, July 2011 © comScore, Inc. Proprietary and Confidential. 32
  • 33. What Do These Young Social Networks Tend To Do Online? Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix Cross Visiting Vietnam, July 2011 © comScore, Inc. Proprietary and Confidential. 33
  • 34. In Summary…1) Internet users continues to grow in Vietnam, andNews/Information, Search, Instant Messenger, andSocial Networks usage are higher than the WWaverage2) Social Media has been growing rapidly in Vietnamwith Zing Me reaching over half of the SN users3) Social Media Users in Vietnam tend to be younger15-24 year olds, and they are “aspirational”. Thank You! © comScore, Inc. Proprietary and Confidential. 34
  • 35. The State of Social Networks in VietnamSocial Network: The Open Platform ConferenceNew World Hotel, Ho Chi Minh City, 27 August 2011 Joe Nguyen Vice President, SEA & India | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com