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Trends in                  MOBILE MARKETINGMobile Ad Network and Location – Based marketing will be the trend in the futur...
Fifth iMedia was founded in 2008.Started as an ad-network in the Vietnamese newmedia market.Grown significantly and expand...
Understanding Mobile usersMobile Advertising Outlook 2012Mobile Ads In VietnamLocation-Based Marketing
Understanding Mobile UsersYour customers are on mobile. As a marketer, you need to be on mobile, too.   Gain a deep unders...
General Smartphone Usage
Action – Oriented Searchers
Location . Location . Location
Purchase Briven shoppers
Reaching the Mobile User
Mobile internet In   Vietnam 19 M                     Internet traffic by mobile                     phone in Vietnam grew...
Accessed internet on mobile phone in Vietnam                                Nearly 40% have already                       ...
Mobile internet accesss by agePeople in the age 15 - 24 access the internet twice as often via mobilephone than people age...
Activities conducted on mobile internet
Asia smartphone penetration 2011
Mobile AdvertisersOutlook        19 May, 2012
Mobile Advertising Behavior
Mobile Advertising Attitudes
MOBILE ADS             In VietnamVietnam ranked No.4 in global revenue of mobile Internetadvertising network of BuzzCity. ...
Mobile Now Top Media Channel in Vietnam   (Source : Inmobi)
Mobile Now Top Media Channel in Vietnam                                          (Source : inMobi)
Location! Location! Location!
Why do marketers love location-based tools so much?                 •Free word of mouth                 •Reviews          ...
THANK YOU !              PHAN TIEN DONG              Business Development manager , Fifth iMedia              E : dongpt@5...
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
Vietnam mobile day 2012   trends in mobile marketing - fifth i media
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Vietnam mobile day 2012 trends in mobile marketing - fifth i media

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  • SửdụngSmarthonentntrongcuộcsốnghàngngàyNgườisửdụngdùng sp chonhiềucôngviệcHọtìmkiếmnhữnggìtrên spSp cóảnhhưởnggìtớiviệcquyếtđịnhmua 1 spHọphảnứngthếnàovới mobile ads
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  • 17% Nhàquảngcáocówapsitetuynhiên 6/10 ngườidùng sp mongđợiwapsiteđơngiannhưsửdụngtrên pc =>>Nhàquảngcáochưađápứngđủmongđợicủangườisửdụng
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  • Transcript of "Vietnam mobile day 2012 trends in mobile marketing - fifth i media"

    1. 1. Trends in MOBILE MARKETINGMobile Ad Network and Location – Based marketing will be the trend in the future Presented by Phan Tien Dong – Business Development Manager, Fifth iMedia
    2. 2. Fifth iMedia was founded in 2008.Started as an ad-network in the Vietnamese newmedia market.Grown significantly and expanded its network ofproducts further into the Social media , Search (SEM, SEO ) Mobile Ad/Marketing and Email.Today, Fifth iMedia is a one-stop shop digitalmedia company offering innovative strategy /solutions for internet & mobile campaign.
    3. 3. Understanding Mobile usersMobile Advertising Outlook 2012Mobile Ads In VietnamLocation-Based Marketing
    4. 4. Understanding Mobile UsersYour customers are on mobile. As a marketer, you need to be on mobile, too. Gain a deep understanding of smartphone consumer behavior specifically with regard to:
    5. 5. General Smartphone Usage
    6. 6. Action – Oriented Searchers
    7. 7. Location . Location . Location
    8. 8. Purchase Briven shoppers
    9. 9. Reaching the Mobile User
    10. 10. Mobile internet In Vietnam 19 M Internet traffic by mobile phone in Vietnam grew 400% compared to last year, (Source : Buzzcity)
    11. 11. Accessed internet on mobile phone in Vietnam Nearly 40% have already accessed the internet via their mobile or smart phone Source : Cimigo
    12. 12. Mobile internet accesss by agePeople in the age 15 - 24 access the internet twice as often via mobilephone than people aged 35 - 49 (Source : Cimigo)
    13. 13. Activities conducted on mobile internet
    14. 14. Asia smartphone penetration 2011
    15. 15. Mobile AdvertisersOutlook 19 May, 2012
    16. 16. Mobile Advertising Behavior
    17. 17. Mobile Advertising Attitudes
    18. 18. MOBILE ADS In VietnamVietnam ranked No.4 in global revenue of mobile Internetadvertising network of BuzzCity. (Q3, 2011)
    19. 19. Mobile Now Top Media Channel in Vietnam (Source : Inmobi)
    20. 20. Mobile Now Top Media Channel in Vietnam (Source : inMobi)
    21. 21. Location! Location! Location!
    22. 22. Why do marketers love location-based tools so much? •Free word of mouth •Reviews •Specials •CRM
    23. 23. THANK YOU ! PHAN TIEN DONG Business Development manager , Fifth iMedia E : dongpt@5imedia.vn
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