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Vietnam mobile day 2012   trends in mobile marketing - fifth i media
 

Vietnam mobile day 2012 trends in mobile marketing - fifth i media

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  • Sp hoạtđộngnhư pc diđộng- Ngoàinghevàgọithôngthườngthì ….
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  • 17% Nhàquảngcáocówapsitetuynhiên 6/10 ngườidùng sp mongđợiwapsiteđơngiannhưsửdụngtrên pc =>>Nhàquảngcáochưađápứngđủmongđợicủangườisửdụng
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Vietnam mobile day 2012   trends in mobile marketing - fifth i media Vietnam mobile day 2012 trends in mobile marketing - fifth i media Presentation Transcript

  • Trends in MOBILE MARKETINGMobile Ad Network and Location – Based marketing will be the trend in the future Presented by Phan Tien Dong – Business Development Manager, Fifth iMedia
  • Fifth iMedia was founded in 2008.Started as an ad-network in the Vietnamese newmedia market.Grown significantly and expanded its network ofproducts further into the Social media , Search (SEM, SEO ) Mobile Ad/Marketing and Email.Today, Fifth iMedia is a one-stop shop digitalmedia company offering innovative strategy /solutions for internet & mobile campaign.
  • Understanding Mobile usersMobile Advertising Outlook 2012Mobile Ads In VietnamLocation-Based Marketing
  • Understanding Mobile UsersYour customers are on mobile. As a marketer, you need to be on mobile, too. Gain a deep understanding of smartphone consumer behavior specifically with regard to:
  • General Smartphone Usage
  • Action – Oriented Searchers
  • Location . Location . Location
  • Purchase Briven shoppers
  • Reaching the Mobile User
  • Mobile internet In Vietnam 19 M Internet traffic by mobile phone in Vietnam grew 400% compared to last year, (Source : Buzzcity)
  • Accessed internet on mobile phone in Vietnam Nearly 40% have already accessed the internet via their mobile or smart phone Source : Cimigo
  • Mobile internet accesss by agePeople in the age 15 - 24 access the internet twice as often via mobilephone than people aged 35 - 49 (Source : Cimigo)
  • Activities conducted on mobile internet
  • Asia smartphone penetration 2011
  • Mobile AdvertisersOutlook 19 May, 2012
  • Mobile Advertising Behavior
  • Mobile Advertising Attitudes
  • MOBILE ADS In VietnamVietnam ranked No.4 in global revenue of mobile Internetadvertising network of BuzzCity. (Q3, 2011)
  • Mobile Now Top Media Channel in Vietnam (Source : Inmobi)
  • Mobile Now Top Media Channel in Vietnam (Source : inMobi)
  • Location! Location! Location!
  • Why do marketers love location-based tools so much? •Free word of mouth •Reviews •Specials •CRM
  • THANK YOU ! PHAN TIEN DONG Business Development manager , Fifth iMedia E : dongpt@5imedia.vn