RUBYCELL ENTERTAINMENT         Mobile Day 2012
   Do Quoc Khanh, 1984   facebook.com/doquockhanh   twitter.com/doqkhanh   RubyCell, 2010   http://rubycell.com   fa...
   Build Your Own “MarketPlace“   On-device Subscription   Virtual Goods   Paid App   Offerwalls – Pay Per Install  ...
   Build Your Own “MarketPlace“   On-device Subscription   Paid Install   In-app Advertising   Virtual Goods, IAP   ...
   China team, “Go Launcher” for Android
   Go Launcher”    ◦   10,000,000 - 50,000,000    ◦   66 products on publisher home    ◦   Build-in store to selling stuf...
   App has its “MarketPlace” should have    ◦ Huge user-base with high active users ratio    ◦ A in-app store, where user...
   Build Your Own “MarketPlace“   On-device Subscription   Paid Install   In-app Advertising   Virtual Goods, IAP   ...
   The subscription business model is a    business model where a customer must pay a    subscription price to have acces...
   LAST PASS
   Great content is required   Great users are required   Should work as mobile client for a classic    services    ◦ P...
   Build Your Own “MarketPlace“   On-device Subscription   Paid Install   In-app Advertising   Virtual Goods, IAP   ...
   Alley Labs (Hanoi)    ◦ Meteor Blitz, $2.99 - Since 2010
   ColorBox Software    ◦ Rip Off, $0.99, 2 millions downloads for only 4      days    ◦ Dalton, $0.99, over 2 millions d...
   They all are professional   They have a lot of experiences, there is no    room for the beginner   They have tons of...
•   Only Paid version•   Lite/Paid versions•   Cheap paid + In-app billing version•   Trail/active model
   Could we create a killer app in Vietnam    with/for Vietnamese?               YES, but VERY HARD !!
   Passion, again?   Talent’s problems   Creative process, is it hard?   Sound creation: sound FX, background music   ...
   Build Your Own “MarketPlace“   On-device Subscription   Paid Install   In-app Advertising   Virtual Goods, IAP   ...
   Is is work? In Vietnam, with apps for    Vietnamese?   Categories    ◦ Admob vs Direct sold    ◦ Rich Media / Full sc...
   YES or No   For Vietnamese?   Market size is increasing
   Because it WORK! It works really well!                                                           Higher “Fill Rate”Bet...
   Banner Ads    ◦ Size: 3        Android 320x50, 300x250        iPad: 120x600, 300x250, 468x60, 728x90    ◦ Platform: ...
   Select scene/layout/section to place ad is not    easy    ◦   Why user enter the section    ◦   Do they want get out  ...
   Select ad rotate duration (Automatic refresh)    base on “Median Session Length” – need tools    to get MSL   “Ad Net...
   Have you got enough statistic data?   Optimize every smallest pieces   Tools    ◦   Google analytic for mobile    ◦ ...
   Build Your Own “MarketPlace“   On-device Subscription   Paid Install   In-app Advertising   Virtual Goods, IAP   ...
   Virtual goods are non-physical objects    purchased for use in online communities or    online games.   Virtual goods...
   A Game in PAPAYA Network   IN THE FIRST MONTH    ◦   280,000 installs    ◦   11,000+ votes    ◦   4.7 ratings    ◦   ...
    ”This year, revenue from virtual goods in    mobile games is expected to hit $500 million    in the U.S., up from $35...
   VGs Categories    ◦ Build-in virtual goods    ◦ User-created virtual goods   Design product to maximize your VGs sale...
   In-app Marketing for VGs    ◦ Marketing channel in the product    ◦ Awesome graphic and UI design for your shop
   Build Your Own “MarketPlace“   On-device Subscription   Paid Install   In-app Advertising   Virtual Goods, IAP   ...
   Success case studies   Did it work? How good is it?   The killer idea for startup in Vietnam   Where to find the be...
   Glu Mobile with Gun Bros   Results    ◦ Gun Bros has reached more than 6.8 million      downloads, with Tapjoy provid...
   YES   More revenue for your app    ◦ 10-20%   The numbers    ◦ CVR: 14.9%    ◦ eCPM: $5.90    ◦ CTR: 21.7%
   It best suit for Android and our local users    (Vietnamese) will like it because    ◦ Everything is free    ◦ People ...
   TapJoy   Flurry AppCircle   EverBadge   AppBrain
Vietnam mobile day 2012   monetizing mobile apps games - rubycell
Vietnam mobile day 2012   monetizing mobile apps games - rubycell
Vietnam mobile day 2012   monetizing mobile apps games - rubycell
Vietnam mobile day 2012   monetizing mobile apps games - rubycell
Vietnam mobile day 2012   monetizing mobile apps games - rubycell
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Vietnam mobile day 2012 monetizing mobile apps games - rubycell

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  • http://NYTimes.com
  • http://paidcontent.org/2011/10/26/419-publishers-see-apple-newsstand-sales-surge-as-ad-sales-slow-to-follow/
  • Refs:http://techcrunch.com/2012/02/29/virtual-good-market-boom/I think people will soon stop being surprised about the purchase of virtual goods. I've heard many people ask why we buy virtual items like tanks, armor or gardens when it's not real. I ask them if they pay $10+ to go to the movies? When they answer yes (as nearly all do) then I ask them why if they're not gaining anything material. Virtual goods are about an experience, just like movies. If buying tanks or houses improve my experience in the games I play and they help create a positive, happy and engaging experience then why is that any different than paying for a movie? It's not. This market is just beginning and will continue to grow into a mainstream activity. I'm just happy to be part of it :-)
  • https://github.com/dcsan/p-ga/wiki/CaseStudy-XCity
  • Thamkhảo:1. http://venturebeat.com/2012/03/20/hitting-500m-in-2012-mobile-has-become-the-fastest-growing-segment-of-social-games/
  • Bởivìsao?Tuynhiên…
  • Mộtsốứngdụngdạngcôngcụ, giảitrícũngrấtthíchhợpcho VGs
  • https://www.tapjoy.com/glu.pdf
  • Image copyright:http://www.omgdip.com/images/faq.jpg
  • Vietnam mobile day 2012 monetizing mobile apps games - rubycell

    1. 1. RUBYCELL ENTERTAINMENT Mobile Day 2012
    2. 2.  Do Quoc Khanh, 1984 facebook.com/doquockhanh twitter.com/doqkhanh RubyCell, 2010 http://rubycell.com facebook.com/rubycell twitter.com/rubycell
    3. 3.  Build Your Own “MarketPlace“ On-device Subscription Virtual Goods Paid App Offerwalls – Pay Per Install Free Apps, In-app Advertising
    4. 4.  Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
    5. 5.  China team, “Go Launcher” for Android
    6. 6.  Go Launcher” ◦ 10,000,000 - 50,000,000 ◦ 66 products on publisher home ◦ Build-in store to selling stuffs ◦ Sell everything for $0.99 or free  Themes  Widget  Application plug-in
    7. 7.  App has its “MarketPlace” should have ◦ Huge user-base with high active users ratio ◦ A in-app store, where user buy something to improve or change app’s features and user interface ◦ An APP or website for designer/developer to create plug-in, themes, contents and sell them ◦ Lot of marketing tools and a purchase platform
    8. 8.  Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
    9. 9.  The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service.
    10. 10.  LAST PASS
    11. 11.  Great content is required Great users are required Should work as mobile client for a classic services ◦ PC Services: password manager, xem phim ◦ Mass Media: TVs, News
    12. 12.  Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
    13. 13.  Alley Labs (Hanoi) ◦ Meteor Blitz, $2.99 - Since 2010
    14. 14.  ColorBox Software ◦ Rip Off, $0.99, 2 millions downloads for only 4 days ◦ Dalton, $0.99, over 2 millions downloads
    15. 15.  They all are professional They have a lot of experiences, there is no room for the beginner They have tons of killer ideas in their handbook They know all others on the market and in the industry
    16. 16. • Only Paid version• Lite/Paid versions• Cheap paid + In-app billing version• Trail/active model
    17. 17.  Could we create a killer app in Vietnam with/for Vietnamese? YES, but VERY HARD !!
    18. 18.  Passion, again? Talent’s problems Creative process, is it hard? Sound creation: sound FX, background music design The RED ocean
    19. 19.  Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
    20. 20.  Is is work? In Vietnam, with apps for Vietnamese? Categories ◦ Admob vs Direct sold ◦ Rich Media / Full screen ads ◦ Delay to skip button Professional In app ad optimization Why tips and Trick do not work
    21. 21.  YES or No For Vietnamese? Market size is increasing
    22. 22.  Because it WORK! It works really well! Higher “Fill Rate”Better eCPM Much better revenue at weekend Monthly statistic data from a Vietnam Company
    23. 23.  Banner Ads ◦ Size: 3  Android 320x50, 300x250  iPad: 120x600, 300x250, 468x60, 728x90 ◦ Platform: iOS, Android, Website For Mobile Device Rich Media / Full screen ads / Video ads Delay to skip button Notification Ads for Android
    24. 24.  Select scene/layout/section to place ad is not easy ◦ Why user enter the section ◦ Do they want get out ◦ Ad query by keywords for every sections ◦ Do not place ad in the “middle” section Design product for ad-supported business from the first concept design
    25. 25.  Select ad rotate duration (Automatic refresh) base on “Median Session Length” – need tools to get MSL “Ad Network Mediation” bring a better eCPM Use “Filter Settings” to make sure your ad is safe for your audience The default “Age Appropriate Ads” for admob ad is a trap for the beginer
    26. 26.  Have you got enough statistic data? Optimize every smallest pieces Tools ◦ Google analytic for mobile ◦ Store’s analytic for developer ◦ Flurry ◦ Your own analytic tools
    27. 27.  Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
    28. 28.  Virtual goods are non-physical objects purchased for use in online communities or online games. Virtual goods are about an experience, just like movies.
    29. 29.  A Game in PAPAYA Network IN THE FIRST MONTH ◦ 280,000 installs ◦ 11,000+ votes ◦ 4.7 ratings ◦ 16% paying conversion ◦ $9.17 ARPPU Convert 1 in 6 users to a paying
    30. 30.  ”This year, revenue from virtual goods in mobile games is expected to hit $500 million in the U.S., up from $350 million in 2011, according to The Inside Virtual Goods report being released today.” ⇧ 42% UP
    31. 31.  VGs Categories ◦ Build-in virtual goods ◦ User-created virtual goods Design product to maximize your VGs sale ◦ Circle – Circle – Circle ◦ Find the best prices ◦ Using the same method in sale and marketing Improve Retain Users ratio with VGs ◦ Interaction quality is king ◦ Micro economic design in game ◦ What could i have
    32. 32.  In-app Marketing for VGs ◦ Marketing channel in the product ◦ Awesome graphic and UI design for your shop
    33. 33.  Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
    34. 34.  Success case studies Did it work? How good is it? The killer idea for startup in Vietnam Where to find the best company provide offer-wall service?
    35. 35.  Glu Mobile with Gun Bros Results ◦ Gun Bros has reached more than 6.8 million downloads, with Tapjoy providing scalable and effective promotion
    36. 36.  YES More revenue for your app ◦ 10-20% The numbers ◦ CVR: 14.9% ◦ eCPM: $5.90 ◦ CTR: 21.7%
    37. 37.  It best suit for Android and our local users (Vietnamese) will like it because ◦ Everything is free ◦ People don’t like ad ◦ Offer-wall and Rewarded Installs method create a strong revenue stream
    38. 38.  TapJoy Flurry AppCircle EverBadge AppBrain
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